New road safety scheme introduced on roads in North Wales
The markings have now been introduced at four locations in North and Mid Wales.
Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales.
"Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends.
"PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do."
The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites.
In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown.
The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project.
PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking.
The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions.
Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads.
"This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions.
"One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority."
If successful, the PRIME scheme could be rolled out more widely across Wales.
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3 hours ago
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New road safety scheme introduced on roads in Mid Wales
A new road safety scheme is targeting sharp bends to help protect motorcyclists in Mid Wales. The PRIME (Perceptual Rider Information for Maximising Expertise and Enjoyment) scheme uses innovative road markings and signage to support safer riding decisions on curved roads. The markings have now been introduced at four locations in North and Mid Wales, including Newtown. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites. In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown. The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project. PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking. The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority."
North Wales Chronicle
16 hours ago
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New road safety scheme introduced on roads in North Wales
The PRIME (Perceptual Rider Information for Maximising Expertise and Enjoyment) scheme uses innovative road markings and signage to support safer riding decisions on curved roads. The markings have now been introduced at four locations in North and Mid Wales. Ken Skates, cabinet secretary for transport and North Wales, said: "We are delighted to be trialling this new road safety initiative for the first time in Wales. "Evidence shows that motorcyclists are amongst the most vulnerable road users, especially on roads with sharp bends. "PRIME is an effective way to help reduce risks and support riders to make safer choices on the road, so it was the right thing to do." The trial follows a successful pilot in Scotland, where more than 32,000 motorcyclist journeys were studied across 22 sites. In Wales, PRIME markings have been installed at A487 Pantperthog in Gwynedd, A5 Coed Bwlch in Rhysgog near Llangollen, A483 north of Llanbadarn Fynydd, and A483 Glascoed Hall south of Newtown. The Welsh Government has partnered with the North and Mid Wales Trunk Road Agent (NMWTRA) to deliver the project. PRIME markings use visual cues to encourage safer rider behaviour, including lower speeds, improved road positioning, and better braking. The scheme is supported by North Wales Police and Dyfed Powys Police, who have focused on reducing motorcycle collisions. Dawn Fencott-Price, inspector of specialist operations at Dyfed-Powys Police, said: "We welcome the trial of this innovative initiative to improve motorcyclist safety on our roads. "This is a low-cost intervention which has been proven to significantly improve road safety for riders when used in the right road conditions. "One death on our roads is one too many – and reducing the number of motorcyclists who are killed or seriously injured on our roads is our priority." If successful, the PRIME scheme could be rolled out more widely across Wales.
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16 hours ago
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New road safety scheme introduced on roads in North Wales
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