Latest news with #PhormEnergy
Miami Herald
5 days ago
- Business
- Miami Herald
Anheuser-Busch's ‘Game-Changing' New Energy Drink Has Officially Arrived
Anheuser-Busch has a new energy on the market. Earlier this year, the iconic beverage company partnered with another Missouri-based brand, 1st Phorm, and Dana White. Now, six months into their agreement, the teams are ready to debut a "game-changing new energy drink," aptly named Phorm Energy. Phorm Energy was born in part from a "vision to take The Lou's best-kept secret and transform it into a national powerhouse in the energy drink category," according to a May 28 press release, which also explained the drinks feature only natural flavors and caffeine from green tea, which is blended with electrolytes for hydration and ingredients aimed at supporting mental focus. Related: New Alani Nu Energy Drink Flavor Declared 'the Best' by Fans Phorm Energy is debuting in four varieties–Blue Blitz, Orange Fury, Screamin' Freedom and Grape Smash–all available in 16-ounce cans. Its Screamin' Freedom is described as a "full of flavor" release with notes of blueberry, cherry and citrus. Blue Blitz is said to be a combination of blue raspberry and cotton candy, while Orange Fury mixes orange soda with candied orange flavors for "just the right tanginess." Finally, its Grape Smash is "grape candy and grape soda all in one." Related:PepsiCo Confirms Limited-Edition Releases to Come From 'Powerhouse' New Partnership "With the launch of Phorm Energy, we're bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers," Anheuser-Busch CEO Brendan Whitworth said in a statement. "This partnership is strengthened by our complementary capabilities and expertise, but it's also driven by the amazing people and cultures that make our companies special," Whitworth continued, "I couldn't be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can't wait to bring Phorm Energy to consumers across the country." Phorm Energy is currently available online (must be 18+ to purchase) and will be heading to retailers nationwide in the coming weeks. Next: Major Supermarket Chain's Drivers Vote 'Overwhelmingly' to Authorize Strike Copyright 2025 The Arena Group, Inc. All Rights Reserved
Yahoo
6 days ago
- Business
- Yahoo
UNLOCK YOUR FULL POTENTIAL WITH PHORM ENERGY: A GAME-CHANGING NEW ENERGY DRINK FROM ANHEUSER-BUSCH AND 1ST PHORM
Phorm Energy is a new-to-world energy drink line designed to help provide energy, hydration and focus, created by two American manufacturers with proud St. Louis roots ST. LOUIS, May 28, 2025 /PRNewswire/ -- In a world driven by ambition and tenacity, Phorm Energy emerges as more than just an energy drink—it's a powerful partner for those committed to unlocking their full potential. Launched nationally today, Phorm Energy celebrates and supports those who embrace grit, discipline, and resilience in their everyday lives. Available in four varieties – Screamin' Freedom, Blue Blitz, Orange Fury, and Grape Smash, Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration, and a blend of ingredients aimed at supporting mental focus. From St. Louis' neighborhood roots to today's nationwide rollout: at Phorm Energy, We Do the Work together. Brendan Whitworth, CEO, Anheuser-Busch said: "With the launch of Phorm Energy, we're bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers. This partnership is strengthened by our complementary capabilities and expertise, but it's also driven by the amazing people and cultures that make our companies special. I couldn't be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can't wait to bring Phorm Energy to consumers across the country." Phorm Energy is the first innovation launched from the recently announced partnership between Anheuser-Busch, 1st Phorm and Dana White – with a vision to take The Lou's best-kept secret and transform it into a national powerhouse in the energy drink category. Sal Frisella, CEO, 1st Phorm said: "We've always been proud of our St. Louis roots and the opportunity to partner with Anheuser-Busch -a true staple of this city- is a big moment for us and for St. Louis. Phorm Energy was built for the people who are committed to getting better by showing up and doing the work every day, no matter the circumstance. This partnership is about honoring that mindset and together we're going to build something disruptive, powerful, and uniquely special." Crafted with Purpose, Driven by CommitmentDerived from green tea extract, a natural source of caffeine, and crafted with zero sugar and zero artificial flavors, Phorm Energy uses high-quality ingredients designed to help provide the hydration and mental focus needed to reach even the most ambitious goals. Starting now, Phorm Energy is available in 16 oz., single cans in four invigorating flavors: Screamin' Freedom: Full of flavors including blueberry, cherry and citrus Blue Blitz: A flavor combination of blue raspberry and cotton candy Orange Fury: A flavor mixture of orange soda and candied orange for just the right tanginess Grape Smash: Sweet notes of grape candy and grape soda all in one Phorm Energy is available for consumers 18+ starting now on and will soon be available at retailers near you. To follow the latest on Phorm Energy, visit and follow Phorm Energy on Instagram and Facebook About Phorm Energy Phorm Energy is made for those who do the work in their everyday lives to unlock your full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit and follow Phorm Energy on Instagram and Facebook. About Anheuser-BuschAt Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. About 1st Phorm1st Phorm is a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. Founded on Midwest values and strong work ethic, 1st Phorm ensures that each product is crafted to perfection and rigorously tested to meet our best-inclass standards. 1st Phorm's mission is to support individuals in achieving their fitness goals with the best supplements and sports nutrition products on the market. Our dedication to empowering people on their fitness journeys is matched only by our unwavering commitment to exceptional quality and unparalleled customer service. For more on 1st Phorm, you can visit and follow us on Instagram, Facebook, YouTube, and TikTok for the latest news and announcements. Contact: Media at Anheuser Busch (media@ View original content: SOURCE Anheuser-Busch Sign in to access your portfolio
Yahoo
6 days ago
- Business
- Yahoo
Anheuser-Busch taps UFC's Dana White for a new energy drink
With beer sales flatlining, Anheuser-Busch is looking beyond hops and toward Ultimate Fighting Championship's controversial boss Dana White to help them crack the growing energy drink category. Launching nationwide Wednesday is Phorm Energy, the company's newest energy drink. The non-alcoholic caffeinated beverage marks the first product stemming from Anheuser-Busch's previously announced partnership with White aimed at expanding into the $24 billion energy drinks category. Like similar products, Phorm Energy has zero sugar or artificial flavors, contains electrolytes and is naturally caffeinated from green tea extract. The drink comes in four varieties: grape, orange, blue, and 'Screamin' Freedom,' which is a mixture of blueberry, cherry and citrus flavors. A 16-ounce can costs $2.99. Beer sales have been declining for the past several years, falling again more than 1% in 2024 according to Brewers Association, as drinkers shift their preferences to spirits or increasingly ditch drinking. That has forced Big Beer to search for alternatives, including expanding into spirit-based cocktails, non-alcoholic varieties and even energy drinks, with the latter forecasted to balloon into a $33 billion category in the next five years, according to research firm Mintel. Energy drinks have been a successful gambit for rival Molson Coors, which recently purchased a majority ownership stake in Zoa, a brand co-founded by actor Dwayne 'The Rock' Johnson. Zoa has repeat purchase rates of 50%, and Coors said its 'ability to attract new consumers to the energy category' made it an appealing acquisition. However, Anheuser-Busch has been less successful. In 2017, the company bought energy seltzer water brand Hiball, but sold it six years later to Tilray Brands. The cult-favorite drink was recently relaunched by its new owners. Then in 2020, Anheuser-Busch bought a 40% stake in energy drink Ghost, which used the beer conglomerate's distribution network. However, that came to an end last year when Keurig Dr Pepper bought Ghost in a $1 billion deal and took over its operations. Following that, Anheuser-Busch's wholesalers and partners 'had been looking toward 'what's next' in the energy drinks space,' according to Jenn Litz-Kirk, director of content for Beer Business Daily, a trade publication. 'In some ways, this new move is a no-brainer: With the imminent launch of Phorm, it seems like Anheuser-Busch is trying to recreate the Ghost formula,' she told CNN. 'The energy segment is hot, and it's a high-margin proposition for both retailers and distributors.' The launch of Phorm Energy further entrenches Anheuser-Busch's relationship with the controversial White. The pair partnered in 2023 when Bud Light became the official sponsor of his mixed martial arts league following the Dylan Mulvaney debacle. A social media post from Mulvaney, a transgender influencer, promoting Bud Light sparked a massive backlash, costing the company as much as $1.4 billion in sales that year. As for White's involvement, Litz-Kirk said it's ''red meat' for a certain cohort of energy drink consumers,' pointing out that UFC is growing in popularity and that White has a massive following of 10 million on Instagram. Anheuser-Busch's other partner for the energy drink, 1st Phorm, is also linked to controversy. Last year, police departments in St. Louis, where the company is based, cut ties with 1st Phorm after its cofounder Andy Frisella made offensive comments about female police officers on his podcast. Sal Frisella, 1st Phorm's CEO and Andy's brother, said the comments were spoken on a personal podcast that wasn't affiliated with the company. 'We do not agree with his statements, and we do not condone the words or the context in which they were presented,' Sal said at the time. Andy no longer leads the company. Litz-Kirk said Anheuser-Busch likely doesn't think Andy's comments were a 'big deal' since the partnership was announced in January and there hasn't been any blowback from wholesalers. Sign in to access your portfolio
CNN
6 days ago
- Business
- CNN
Anheuser-Busch taps UFC's Dana White for a new energy drink
With beer sales flatlining, Anheuser-Busch is looking beyond hops and toward Ultimate Fighting Championship's controversial boss Dana White to help them crack the growing energy drink category. Launching nationwide Wednesday is Phorm Energy, the company's newest energy drink. The non-alcoholic caffeinated beverage marks the first product stemming from Anheuser-Busch's previously announced partnership with White aimed at expanding into the $24 billion energy drinks category. Like similar products, Phorm Energy has zero sugar or artificial flavors, contains electrolytes and is naturally caffeinated from green tea extract. The drink comes in four varieties: grape, orange, blue, and 'Screamin' Freedom,' which is a mixture of blueberry, cherry and citrus flavors. A 16-ounce can costs $2.99. Beer sales have been declining for the past several years, falling again more than 1% in 2024 according to Brewers Association, as drinkers shift their preferences to spirits or increasingly ditch drinking. That has forced Big Beer to search for alternatives, including expanding into spirit-based cocktails, non-alcoholic varieties and even energy drinks, with the latter forecasted to balloon into a $33 billion category in the next five years, according to research firm Mintel. Energy drinks have been a successful gambit for rival Molson Coors, which recently purchased a majority ownership stake in Zoa, a brand co-founded by actor Dwayne 'The Rock' Johnson. Zoa has repeat purchase rates of 50%, and Coors said its 'ability to attract new consumers to the energy category' made it an appealing acquisition. However, Anheuser-Busch has been less successful. In 2017, the company bought energy seltzer water brand Hiball, but sold it six years later to Tilray Brands. The cult-favorite drink was recently relaunched by its new owners. Then in 2020, Anheuser-Busch bought a 40% stake in energy drink Ghost, which used the beer conglomerate's distribution network. However, that came to an end last year when Keurig Dr Pepper bought Ghost in a $1 billion deal and took over its operations. Following that, Anheuser-Busch's wholesalers and partners 'had been looking toward 'what's next' in the energy drinks space,' according to Jenn Litz-Kirk, director of content for Beer Business Daily, a trade publication. 'In some ways, this new move is a no-brainer: With the imminent launch of Phorm, it seems like Anheuser-Busch is trying to recreate the Ghost formula,' she told CNN. 'The energy segment is hot, and it's a high-margin proposition for both retailers and distributors.' The launch of Phorm Energy further entrenches Anheuser-Busch's relationship with the controversial White. The pair partnered in 2023 when Bud Light became the official sponsor of his mixed martial arts league following the Dylan Mulvaney debacle. A social media post from Mulvaney, a transgender influencer, promoting Bud Light sparked a massive backlash, costing the company as much as $1.4 billion in sales that year. As for White's involvement, Litz-Kirk said it's ''red meat' for a certain cohort of energy drink consumers,' pointing out that UFC is growing in popularity and that White has a massive following of 10 million on Instagram. Anheuser-Busch's other partner for the energy drink, 1st Phorm, is also linked to controversy. Last year, police departments in St. Louis, where the company is based, cut ties with 1st Phorm after its cofounder Andy Frisella made offensive comments about female police officers on his podcast. Sal Frisella, 1st Phorm's CEO and Andy's brother, said the comments were spoken on a personal podcast that wasn't affiliated with the company. 'We do not agree with his statements, and we do not condone the words or the context in which they were presented,' Sal said at the time. Andy no longer leads the company. Litz-Kirk said Anheuser-Busch likely doesn't think Andy's comments were a 'big deal' since the partnership was announced in January and there hasn't been any blowback from wholesalers.
Yahoo
29-04-2025
- Business
- Yahoo
Ghost energy drinks drive sales boost at Keurig Dr Pepper
This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Keurig Dr Pepper's $1 billion-plus bet on Ghost energy drinks is beginning to pay off, helping boost sales at the beverage giant and offset headwinds in traditional segments like soda and coffee. Net refreshment beverage sales grew 11% in its most recent quarter. Keurig Dr Pepper's energy drink portfolio, which also includes a stake in C4, is driving momentum for the company, CEO Tim Cofer told investors on the company's earnings call. Coffee, where the company has a large presence with brands like Green Mountain and Lavazza, struggled in the quarter. Tariffs on green coffee beans and cautious consumer spending led to a 3.7% decline in the category, the executive said. Keurig Dr Pepper's portfolio consists of investments and outright ownership of drinks across the beverage spectrum, from sodas and teas to energy drinks and nonalcoholic beer. Its decision to lean harder into energy drinks in 2025 was bolstered by a C-suite shakeup earlier this year, when the company promoted insider Justin Whitmore to lead its operations in the growing category. The beverage company purchased 60% of Ghost last fall, and plans to fully acquire the brand in 2028. Keurig Dr Pepper said the brand's net sales quadrupled between 2021 and 2024. On its earnings call, the company said it is aggressively moving to boost distribution for Ghost's energy drinks, which include flavor collaborations with Mondelēz International-owned candy brands Sour Patch Kids and Swedish Fish. 'As we assume full influence over the brand all the way to the shelf, we are beginning to execute against Ghost's significant growth opportunities,' Jane Gelfand, senior vice president of finance, told investors. The company's investment in C4 Energy came in 2022 when it spent $863 million for a 30% stake in Nutrabolt, which owns the brand. Given the headwinds it's facing in coffee, Keurig Dr Pepper plans to lean into premium offerings from La Colombe and Lavazza, Cofer told investors. 'We will consider additional inflation mitigation steps in response to both green coffee and tariffs,' Cofer said. 'Additional pricing could be one of the levers, but there are others as well.' Other companies across the beverage industry are leaning into the growing energy drink category to drive revenue. Anheuser-Busch is launching an energy drink called Phorm Energy, and Molson Coors purchased a majority stake in Dwayne 'The Rock' Johnson's brand Zoa Energy. The U.S. energy drink category is projected to be worth $33 billion by 2030, according to Research and Markets data. Recommended Reading Keurig Dr Pepper to buy energy drink brand Ghost for more than $1B Sign in to access your portfolio
