Latest news with #PiruzKhambatta
Time of India
19-05-2025
- Business
- Time of India
Rasna buys Jumpin, expands into 'ready to drink' category
MUMBAI: Instant beverage maker Rasna on Monday announced that it has acquired the brand Jumpin from Hershey's India for expanding into the ready-to-drink category . Rasna did not disclose the amount it has paid for the 100% acquisition of the brand. However, it indicated that independent agencies have valued the brand at Rs 350 crore. Piruz Khambatta, Rasna's chairman, said the company has acquired only the brand from Hershey's and not the manufacturing asset. It will be using the same manufacturing facility going ahead. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
19-05-2025
- Business
- Time of India
Rasna to acquire Jumpin from Hershey's India
Rasna said it is acquiring beverage brand Jumpin from Hershey's India as part of its strategy to enter the ready-to-drink (RTD) segment. While Ahmedabad-based Rasna did not disclose the acquisition cost, it said Jumpin is independently valued at ₹350 crore, based on its future opportunity and growth. Industry executives, however, put the deal size at about ₹250 crore. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Glicemia alta? Misture 1 gota disso no copo e teste Saúde Melhor Idade Veja agora Undo "We have acquired the brand IP, but it's an asset-light acquisition without any plants. We wanted to enter the RTD segment and had explored both extending Rasna into the category as well as acquisitions," Piruz Khambatta, group chairman of Rasna. "We have been on the lookout for brands in this category for long and Jumpin was a right fit when it comes to the value, scalability and brand recall." Jumpin, originally launched as a flagship product of the Godrej Group , became India's first tetra pak brand in the early 80s. It was subsequently managed by Hershey's India but was phased out during the pandemic. Live Events "There is a trend of old and legacy brands being revived, some by existing companies and others through acquisitions like the Reliance Campa Cola deal. We will be relaunching the brand with a healthier positioning," said Khambatta. "Jumpin will be fully formulated using Indian fruit juices only. Through this acquisition, we aim to unlock new synergies in product development, distribution and market expansion, while continuing to deliver value-driven, high-quality offerings to the Indian consumer," said Khambatta. The company said it is aiming for ₹1,000 crore share of the RTD business, with Jumpin's pan-India diversification helping it diversify and consolidate its position within the non-carbonated beverages category. The five-decade-year-old instant beverage maker Rasna, which has ten factories and a distribution reach of 1.8 million outlets, is the market leader with 90% share in the country's instant drink segment. According to IMARC Group, India's fruit juice market is projected to reach ₹1.23 lakh crore by 2033, growing at a CAGR of 11.9% over the next eight years. Rising health awareness and escalating demand for natural and nutrient-rich beverages are the main drivers of market growth. However, globally and well as in India, shifting consumer tastes are prompting beverage companies, including Coca-Cola and Pepsi, to find ways to diversify from traditional soda and high-calorie juices. "Low sugar or diet food is still niche and doesn't really sell, controlling just 1-3% market share in most food and beverage categories. Our approach is to voluntarily reduce sugar, salt and fat without any need for external regulations," added Khambatta. Rasna said it has identified key wellness drivers essential for the relaunch of Jumpin brand with fortified vitamins and low-calorie formulations. The company is also exploring value addition in Jumpin with proteins and milk-based additives.
United News of India
19-05-2025
- Business
- United News of India
Rasna acquires RTD brand Jumpin for Rs 350 crore
Mumbai, May 19 (UNI) Rasna Pvt Ltd, the world's largest manufacturer of instant beverages, has made a significant foray into India's fast-growing ready-to-drink (RTD) segment through the acquisition of the iconic beverage brand Jumpin, independently valuated at Rs 350 crore. Jumpin, originally launched by the Godrej Group as the first Tetrapack brand in India and popularised through memorable campaigns including those featuring Baba Sehgal since the early 1980s, was subsequently managed by Hershey's India. Now under Rasna's ownership, the brand is poised for a pan-India relaunch aimed at capturing a larger share of the RTD market, which is expected to grow substantially in the coming years. Piruz Khambatta, Group Chairman of Rasna Pvt Ltd, said, "This strategic acquisition marks a milestone in Rasna's growth agenda. Jumpin's strong brand equity and consumer recall complement our diversification goals within the non-carbonated beverage sector. Our focus on using 100% Indian fruit juices aligns with the Government of India's 'Make in India' initiative. We aim to unlock synergies in product innovation, distribution, and market expansion, delivering high-quality, value-driven beverages to consumers nationwide." The revamped Jumpin will be introduced in vibrant PET bottles in 250 ml, 600 ml, and 1.2 L sizes for on-the-go and family use, alongside Tetra Pak options in 125 ml, 200 ml, and 1 L packs targeting health-conscious consumers, particularly Gen Z and young families. Initial flavours include Mango, Lemon, Litchi, and Guava, with a phased rollout beginning in metropolitan and key regional markets from June. According to IMARC Group, India's fruit juice market is projected to reach Rs 1,22,855 crore by 2033, growing at a CAGR of 11.90% during 2025-2033, driven by rising consumer preference for natural, nutrient-rich, and health-oriented beverages. Rasna plans to position Jumpin as a fortified, ready-to-drink fruit juice rich in 10 vitamins and minerals, including vitamin C, with innovations focusing on low-calorie formulations and future enhancements involving proteins and milk-based additives. This initiative aims to appeal to evolving consumer preferences while reinforcing the brand's commitment to nutrition, taste, and wellness. Rasna Pvt Ltd is India's leading family-owned FMCG business, exporting to over 53 countries, with 12 manufacturing plants and a vast distribution network covering 1.6 million outlets nationwide. The company has earned international accolades for superior taste and quality, including the Superior Taste Award from the International Taste and Quality Institute, Belgium. UNI BDN
Time of India
19-05-2025
- Business
- Time of India
Rasna acquires Jumpin from Hershey's to expand into ready-to-drink category
Instant beverage maker Rasna on Monday announced that it has acquired the brand Jumpin from Hershey 's India for expanding into the ready-to-drink category. Rasna did not disclose the amount it has paid for the 100 per cent acquisition of the brand. However, it indicated that independent agencies have valued the brand at Rs 350 crore. Piruz Khambatta , Rasna's chairman, said the company has acquired only the brand from Hershey's and not the manufacturing asset. It will be using the same manufacturing facility going ahead. Jumpin was originally launched by the Godrej Group and was subsequently managed by Hershey's India, as per an official statement. Khambatta said Jumpin has advantages like its heritage, perception as a family brand which is not in the energy drink category and a pioneering one as well having used a tetra pack for the first time in India. The chairman said brands stagnate like a heritage building, and need to be redone to make them contemporary, and added that Jumpin will be relaunched by Rasna with the same brand name. Under its new owners, Jumpin will be launched in PET bottles and tetrapacks with size starting from 125 ml and the price band from Rs 10 onwards, he said, adding that it will come in lemon, litchi, guava and mango flavours. Rasna is targeting to have a revenue of Rs 1,000 crore in over two years, he said, adding that the overall market size is Rs 1 lakh crore and the company is conservative in its expectations. Before shutting during Covid time, Jumpin was doing about Rs 150 crore of revenues per year through limited geography sales, he said. Rasna has its own distribution network and also strengthen the same, he said, adding that distribution will start from next month onwards. Asked about reports of slowdown in consumption growth, Khambatta said the mass offerings of the kind done by Rasna are not facing any troubles, but it is the premium category which is witnessing stress. In the future, Rasna may contemplate to enter the milk-based beverages segment, he said, clarifying that this will not be a milk shake, but a drink having some component of milk. He said the company is in talks to acquire a health company as well, whose offerings also include snacks. Khambatta also welcomed the moves to restrict sugar consumption like the one at schools level. He said distribution chains in the northern region, which were impacted due to the conflict between India and Pakistan, have come back to normal now as life is getting back to normal.
Time of India
19-05-2025
- Business
- Time of India
Rasna acquires Jumpin brand from Hershey's India, eyes Rs 1,000 crore revenue in two years
NEW DELHI: Instant beverage maker Rasna announced on Monday its acquisition of the Jumpin brand from Hershey's India , marking its entry into the ready-to-drink market. While the financial details of the deal remain undisclosed, independent valuations place the brand's worth at Rs 350 crore. According to Rasna Chairman Piruz Khambatta, the company has acquired only the brand rights, not the manufacturing infrastructure. Production will continue through the existing setup, as reported by news agency PTI. Jumpin, originally launched by the Godrej Group, was later managed by Hershey's India. Khambatta emphasised the brand's strengths—its legacy appeal, family-friendly positioning outside the energy drink category, and early adoption of tetra pack packaging in India. 'Legacy brands need modernisation,' Khambatta said, confirming that Jumpin will retain its name under Rasna's stewardship. The refreshed Jumpin range will be launched in PET bottles and tetrapacks, starting from 125 ml, with prices beginning at Rs 10. Initial flavours include lemon, litchi, guava, and mango. Rasna is projecting revenue of Rs 1,000 crore from the brand within two years. Khambatta acknowledged the broader market's estimated size of Rs 1 lakh crore but maintained cautious expectations. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Her body cannot endure this level of pain; please help her. Donate For Health Learn More Undo Before it ceased operations during the Covid-19 pandemic, Jumpin had annual revenues of around Rs 150 crore, albeit with limited regional distribution. To support the relaunch, Rasna will leverage and expand its existing distribution network, with rollout set to begin next month. Commenting on reports of a broader consumption slowdown, Khambatta said mass-market products like Rasna's remain resilient, while premium categories face more pressure. He also revealed that Rasna is exploring the milk-based beverage space—specifically drinks with milk components, rather than traditional milkshakes. Additionally, the company is in advanced talks to acquire a health-focused business with a snack portfolio. Khambatta voiced support for sugar consumption restrictions, including those implemented in schools, and confirmed that supply chains in northern India- previously disrupted by India-Pakistan tensions- have now stabilised. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
