Latest news with #Pleos
Yahoo
02-04-2025
- Automotive
- Yahoo
Hyundais Receiving a Tesla-Esque Next-Gen Infotainment System Despite Consumer Feedback
Hyundai has introduced its software brand, Pleos, which is scheduled to launch a next-generation in-vehicle infotainment system dubbed Pleos Connect in the second quarter of 2026. The automaker estimates that Pleos Connect will be present in over 20 million of its cars by 2030. The system is based on the Android Automotive OS (Operating System) and features a smartphone-like user interface with split-view, multi-window functions, 'Gleo AI' voice recognition-based agentic AI for intelligent vehicle control, and a single connected user profile accessible in any compatible car. Hyundai states that Pleos Connect will emphasize user-friendly features, but the technology may not be as accessible as the automaker hopes with its heavy reliance on touch-activated controls, like Tesla's infotainment system. Many drivers have complained about the excess of touch controls in newer cars, describing physical controls as offering a more intuitive feel. Swedish auto publication Vi Bilägare conducted a study in 2022 that found touchscreens perform worse than physical buttons in vehicles. The study gathered 11 modern cars from different automakers and one 2005 Volvo V70 to measure the time it took drivers to complete routine tasks like changing the interior's temperature while driving at 68 mph. Before the evaluation started, subjects had time to learn the vehicles' infotainment systems, making sure everyone was on a level playing field. The study found that the easiest car to understand and operate was the 2005 Volvo V70 by a long shot, whereas drivers in the worst-performing vehicle, MG's Marvel R, took more than four times the Volvo's distance to complete tasks. However, despite its upcoming Pleos Connect infotainment system primarily relying on touch inputs, Hyundai said in November that it made a mistake investing too heavily in the technology. 'As we were adding integrated [infotainment] screens in our vehicles, we also tried out putting touchscreen-based controls, and people didn't prefer that,' said HDNA (Hyundai Development and Manufacturing of North America) Vice President Ha Hak-soo told Korea JoonAng Daily. 'When we tested with our focus group, we realized that people get stressed, annoyed, and steamed when they want to control something in a pinch but are unable to do so.' Still, HDNA told JoonAng Daily that this generally negative attitude toward touch controls might shift among consumers as driver-assistance and self-driving technology develops. Having a car drive for you naturally removes much of the pressure and frustration associated with taking your eyes off the road to mess with unfamiliar touchscreens. Hyundai introduced Pleos Connect during Friday's Pleos 25 developer conference in Seoul, South Korea. During the conference, 26 partners displayed in-car apps and services based on Pleos Connect while exchanging feedback and inspecting app ecosystem expansion potential. While Hyundai noted that drivers' attitudes toward touch-activated controls may change, the automaker's decision to go all-in on releasing its new Pleos Connect infotainment system during the second quarter of 2026 highlights its big bet that driver perceptions will shift sooner rather than later. The dealbreaker will likely be whether Pleos Connect technology wows consumers enough to move them away from the higher degrees of tactile feedback that physical buttons have and continue to provide.
Yahoo
28-03-2025
- Automotive
- Yahoo
Hyundai Motor Group Launches 'Pleos' Software Brand, Unveiling New SDV Technologies and Collaborations
The Group introduced its software brand Pleos and outlined plans for its software-centric 'Cloud Mobility' ecosystem at Pleos 25 developer conference Proprietary vehicle OS unveiled to boost SDV performance and scalability based on E&E architecture Pleos Connect next-generation infotainment system to launch in Q2 2026; will be applied to more than 20 million vehicles by 2030 Pleos Playground, an open development platform, established to facilitate vehicle control and app development process and diversify the in-vehicle app ecosystem The Group's Next Urban Mobility Alliance introduced as a public-private partnership to connect and optimize the transportation environment Plans to expand SDV ecosystem unveiled, strengthening collaborations with Google, Uber, Samsung, Naver, SOCAR and Unity SEOUL, South Korea, March 28, 2025 /PRNewswire/ -- Hyundai Motor Group (the Group) today introduced its new mobility software brand 'Pleos' at its 'Pleos 25' developer conference in Seoul, also unveiling plans for collaboration with global partners to enhance in-vehicle app ecosystems. The inaugural event marked a significant step toward the Group's evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system. "In the rapidly changing automotive industry, the Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences," said Chang Song, President and Head of Hyundai Motor and Kia's Advanced Vehicle Platform (AVP) Division. "Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities." Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly. It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment. Pleos is a compound word combining the Greek word 'Pleo', meaning 'more', and 'OS' for 'Operating System'. It embodies the Group's commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move. To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of the Group's own vehicle OS and Pleos Connect. These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure. Through its software-defined everything (SDx) strategy, the Group plans to continuously connect all mobility solutions, services and devices, allowing everyone to universally enjoy the freedom to move. SOURCE Hyundai Motor Group Sign in to access your portfolio
Korea Herald
24-02-2025
- Automotive
- Korea Herald
Hyundai Motor to unveil new software brand Pleos next month
Hyundai Motor Group announced Monday that it will host a software developer conference, Pleos 25, next month to accelerate its transition to software-defined vehicles, or SDV, and secure its leadership in the ever-evolving digital mobility ecosystem. During the event, set to be held on March 28 at Coex in southern Seoul, the auto giant also plans to unveil its new software brand, Pleos, as well as the official website and platform for developers. The Pleos platform will offer developers access to a software development kit and application programming interface, enabling them to create programs for diverse in-vehicle infotainment applications, the group said. '(Pleos 25) will provide a comprehensive view of Hyundai Motor Group's envisioned software-defined vehicle ecosystem by introducing the new software brand and platform, along with methods for utilizing them in software development,' said a Hyundai official. 'We look forward to active participation from developers and business partners as we work to build a new ecosystem for in-car solutions.'
Korea Herald
24-02-2025
- Automotive
- Korea Herald
Hyundai Motor to host developer conference to expand vehicle application ecosystem
Hyundai Motor Group said Monday that it will host a software developer conference next month in Seoul as part of efforts by the automotive giant to transition to a software-defined vehicle manufacturer and expand its application ecosystem. The Pleos 25 conference will be held at COEX in southern Seoul on March 28, during which the group will unveil core technologies essential for Hyundai Motor Group's software development. The event will also provide opportunities for collaboration with mobile app developers and business partners by showcasing next-generation infotainment application development environments and a dedicated software marketplace. The group plans to unveil its new software brand, named Pleos, which embodies Hyundai's vision of integrating data across vehicles, devices and spaces. Additionally, the group will introduce its new open software platform to offer developers and partners access to software development kits and application programming interfaces for Hyundai Motor Group vehicles. (Yonhap)
