Latest news with #PowerLeagueGaming
Zawya
23-07-2025
- Business
- Zawya
Power League Gaming launches FUZE
The cloud-based platform, free to join, pairs precision matching with human insight to make influencer marketing faster, fairer, and more effective for all Dubai, United Arab Emirates: Power League Gaming (PLG), the MENA region's leading esports and gaming agency, is thrilled to announce the official launch of FUZE, a next-generation influencer marketing platform revolutionising how brands and creators collaborate in the digital age. Following a successful test launch on 1st June, FUZE is now publicly available – combining intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed, and measurable impact. Recent insight into regional gaming behaviours shows that nearly 69% of UAE gamers and 63% of KSA gamers take action after encountering an influencer ad, and 74% of UAE gamers and 71% of KSA gamers say influencer-led content influences their purchase decisions. With over 170 million gamers across the MENA region, t hese insights highlight the growing demand for structured, scalable, and authentic collaborations — the exact gap FUZE was created to fill. Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today's influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real ROI – while giving both brands and creators the transparency, control, and speed they need to make informed decisions in today's fast-paced digital world. As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery. Matthew Pickering, CEO of Power League Gaming and FUZE, said:" At Power League Gaming, we've always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That's why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure, and intelligence. Powered by next-gen tech, FUZE isn't just another tool, it's the gateway to the future of influencer marketing in gaming and technology.' FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle. Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, commented on the platform: ' What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who's been creating content for over 13 years, it's important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.' Waad Alabdalla, Gaming Content Creator, added: 'From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I'm genuinely excited for what's coming next — and proud to be one of the early adopters.' The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics. As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency's broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming's commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns. To explore FUZE or register as a creator or brand, visit For more information on Power League Gaming, visit -Ends- For more information and media enquiries please contact: Plus 1 Communications / madhu@ About Power League Gaming Power League Gaming (PLG) is the MENA region's leading and most disruptive Esports and Gaming company and is responsible for some of the largest branded Esports and Gaming activations to date. For the past decade, PLG has been at the forefront of the Gaming and Esports sector in the MENA region, directly shaping and influencing the way in which gamers, publishers and brands interconnect throughout all layers of the value chain. PLG is considered the MENA region's premier full-service Esports and Gaming company, providing an end-to-end solution for brands seeking to enter the Gaming sector successfully and Publishers looking to engage audiences, whether this be through Esports events, content creation or omni-channel ecosystem development. Amongst its portfolio of brands and partners, PLG has worked with; KFC, Pizza Hut, Tencent, adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, and EA - to name a few. Whilst PLG operates across the MENAT region, the company is headquartered in Dubai, UAE, within its proprietary 10,000 sqft Esports production and content creation studios, with supporting offices and studios in Cairo.
Campaign ME
23-07-2025
- Business
- Campaign ME
PLG launches FUZE platform for MENA brand-influencer gaming collabs
Power League Gaming (PLG), one of the MENA region's leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age. Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed and measurable impact. The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Commenting on the launch, Matthew Pickering, CEO of Power League Gaming and FUZE, said, 'At Power League Gaming, we've always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That's why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure and intelligence. Powered by next-gen tech, FUZE isn't just another tool, it's the gateway to the future of influencer marketing in gaming and technology.' How FUZE addresses gaps in the influencer landscape Recent insight into regional gaming behaviours shows that nearly 69 per cent of UAE gamers and 63 per cent of KSA gamers take action after encountering an influencer ad. Also, 74 per cent of UAE gamers and 71 per cent of KSA gamers say influencer-led content influences their purchase decisions. With more than 170 million gamers across the MENA region, these insights highlight the growing demand for structured, scalable and authentic collaborations — the exact gap FUZE was created to fill. Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today's influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real return on investment (ROI) – while giving both brands and creators the transparency, control and speed they need to make informed decisions in today's fast-paced digital world. Commenting on the platform, Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, said, 'What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who's been creating content for over 13 years, it's important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.' As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery. FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle. Waad Alabdalla, Gaming Content Creator, added, 'From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I'm genuinely excited for what's coming next — and proud to be one of the early adopters.' Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics. As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency's broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming's commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns.
Campaign ME
04-06-2025
- Business
- Campaign ME
PLG, NVIDIA and Bethesda unite for DOOM: The Dark Ages MENA launch
Power League Gaming (PLG), an esports and gaming agency, in collaboration with NVIDIA and publisher Bethesda, hosted an exclusive event to celebrate the regional launch of the combat game 'DOOM: The Dark Ages' in the Middle East. The event celebrated the game's new edition and brought creators and gamers together through RTX 50-powered immersion According to Power League Gaming data, over 70 per cent of MENA gamers (74 per cent in the UAE and 71 per cent in Saudi Arabia) proceed to purchase products after seeing in-game content by their favourite creators. Thus, showcasing how the region's power in shaping global game momentum through authentic, influencer-driven engagement. Held on May 25th at Power League Gaming's studios in Dubai, the activation brought together top gaming creators for a preview of the iconic franchise's latest release – powered by NVIDIA's most advanced gaming technology to date. Guests were given early access to DOOM: The Dark Ages through an immersive experience closely aligned with the game's global and regional release. Matthew Pickering, CEO of Power League Gaming, said, 'By teaming up with NVIDIA, Power League Gaming has engineered a world-class arena where MENA's leading creators don't just play DOOM: The Dark Ages, they live it. Pure, cinematic immersion, no compromises. This is how we turn blockbuster titles into landmark experiences that place our region's talent squarely at the centre of the global gaming narrative.' They stepped into a cinematic environment inspired by the game's dark fantasy world, with hands-on demo stations powered by NVIDIA's GeForce RTX 50 Series, atmospheric set design that brought the DOOM universe to life, and photo capture zones designed specifically for creators. A curated creator lounge offered a relaxed space for networking, refreshments, and real-time content sharing. The event highlighted how NVIDIA's RTX technology – powered by DLSS 4 to deliver peak FPS and lifelike visuals – dramatically elevated the game's visual fidelity and performance. With real-time ray tracing, advanced frame generation, and the new idTech 8 engine, the gameplay experience delivered ultra-smooth frame rates and stunning detail. Played on RTX 50 Series desktops by ZOTAC and laptops by MSI – and paired with Razer accessories – the experience gave creators a preview of how the game is truly meant to be played. Chantelle Tavid – Head of Marketing MENA/CIS at NVIDIA commented, 'We're incredibly grateful to everyone who made this event special from the Dubai Program for Gaming and Bethesda to our hardware partners and amazing content creators. It was a pleasure to offer creators a true RTX-powered experience of DOOM, showcasing how RTX transforms gameplay with ultra-smooth performance and incredibly realistic visuals, thanks to the power of DLSS 4 – the way DOOM is meant to be played.' This event transformed into a high-impact, participatory storytelling, capturing the imagination of gamers through an immersive experience and the inclusion of authentic regional voices. The evening brought together 42 creators, influencers and partners from across the region. Their content from the launch is expected to be posted across digital platforms in the coming weeks, driving sustained interest and regional community hype around DOOM: The Dark Ages. The collaboration with NVIDIA and Bethesda solidifies Power League Gaming's growing reputation as the go-to launchpad for global games entering the Arabic-speaking world. Bethesda's involvement added even greater anticipation and weight to the experience, bringing one of the world's most beloved game franchises to the doorstep of MENA's thriving gaming and creator economy. As the MENA gaming population continues its explosive growth – with over 30 per cent of the region's 170 million people identifying as gamers, and the majority engaging with games or gaming content nearly five days a week – early-access trials like this play a crucial role in creating culturally relevant, creator-powered engagement.
TECHx
27-05-2025
- Entertainment
- TECHx
NVIDIA Showcases GeForce RTX 50 Series in Dubai
Home » Emerging technologies » Gaming » NVIDIA Showcases GeForce RTX 50 Series in Dubai NVIDIA announced the launch of its GeForce RTX 50 Series during a special event titled 'The Dark Ages RTX ON' . The event was held at the Power League Gaming studio in Dubai. It celebrated one of the most anticipated game titles of the year — DOOM: The Dark Ages . The launch highlighted the game-changing capabilities of the GeForce RTX 50 Series. The power-packed event brought together gamers, developers, creators, and NVIDIA partners from across the region. Attendees had the chance to preview the upcoming DOOM: The Dark Ages with RTX ON. This feature enhanced their gameplay experience with superior image quality and ultra-low latency. NVIDIA also revealed a custom RTX 50 Series PC, inspired by the DOOM universe. The mod was unveiled by renowned PC modder UltraPCGamers. Chantelle Tavid, Head of Marketing MENA/CIS at NVIDIA, reported that the event was focused on bringing RTX technologies to life for the gaming community. She said the launch aimed to demonstrate how innovations like NVIDIA DLSS 4 and NVIDIA Reflex elevate the gaming experience. According to Tavid, it's not just about frame rates. Performance today means a balance of FPS, responsiveness, latency, and image quality. DLSS 4 and Multi Frame Generation boost FPS and visual fidelity The game features native ray tracing on the new idTech 8 engine DOOM: The Dark Ages is a prequel to DOOM (2016) and DOOM: Eternal . Players will fight a medieval war against Hell as the legendary DOOM Slayer. NVIDIA confirmed strong support from partners including MSI, Razer, ZOTAC, and Bethesda. The company also reaffirmed its commitment to the region's growing gaming community. NVIDIA reported ongoing collaborations with gamers and creators across the Middle East. The event marked another step in empowering local players and pushing the boundaries of modern gaming with the GeForce RTX 50 Series.
Campaign ME
15-05-2025
- Sport
- Campaign ME
Power League Gaming and du partner to bring esports to retail
Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du, to launch a month-long esports tournament series at du's flagship store in Dubai Mall. The collaboration claims to be one of the first partnerships of its kind in the region between a gaming agency and a telecom provider – bringing competitive gaming directly into a retail environment and offering customers an immersive digital experience. Launched on 10 May and continuing over four consecutive weekends, the tournament series will feature four of the region's most popular esports titles: Tekken 8, EAFC 25, Rocket League, and Fortnite. Held in-store, the activation aims to transform the retail space into a high-energy, interactive gaming hub for players and spectators alike. 'This activation is a bold showcase of how Power League Gaming and du are redefining retail through immersive, gaming-first experiences,' said Mathew Pickering, CEO of Power League Gaming. 'We're proud to collaborate on an initiative that not only champions innovation but also brings meaningful, community-driven gaming moments to young people – strengthening engagement with du's customer base through the power of play.' According to du, this activation brings its 5G network capabilities to life, showcasing how ultra-fast connectivity and low latency can elevate real-time entertainment. By partnering with PLG, du is giving its customers the chance to experience the true potential of its network through something they love: gaming, powered by du's home wireless gaming enhanced router with 5G speeds and also its unstoppable network. Each weekend, top performers will take home high-value prizes, including a Lenovo Legion Pro 7 gaming laptop for first place, a Samsung S25 Plus for second, and a Logitech G502 mouse and G773 headset for third — along with exclusive giveaways throughout the campaign. Furthermore, the tournament is supported by some of the UAE's most popular gaming influencers, including Basharkk (@Basharkk), Saqer (@saqer_fut), Waad (@ and Rose (@roselloll), who will help drive engagement and community participation across digital platforms. This landmark collaboration builds on du's longstanding legacy of empowering UAE communities through cutting-edge connectivity. Much like its network and home wireless products have supported customers across the nation for decades, this initiative extends du's commitment to creating meaningful digital experiences – this time through the lens of gaming and youth culture. As du's official gaming agency partner, Power League Gaming will manage the full scope of the activation, from influencer engagement and social media to content production, and on-ground event delivery. The initiative reflects both brands' shared vision for engaging digitally connected communities with authentic, high-impact experiences.
