PLG, NVIDIA and Bethesda unite for DOOM: The Dark Ages MENA launch
According to Power League Gaming data, over 70 per cent of MENA gamers (74 per cent in the UAE and 71 per cent in Saudi Arabia) proceed to purchase products after seeing in-game content by their favourite creators. Thus, showcasing how the region's power in shaping global game momentum through authentic, influencer-driven engagement.
Held on May 25th at Power League Gaming's studios in Dubai, the activation brought together top gaming creators for a preview of the iconic franchise's latest release – powered by NVIDIA's most advanced gaming technology to date.
Guests were given early access to DOOM: The Dark Ages through an immersive experience closely aligned with the game's global and regional release.
Matthew Pickering, CEO of Power League Gaming, said, 'By teaming up with NVIDIA, Power League Gaming has engineered a world-class arena where MENA's leading creators don't just play DOOM: The Dark Ages, they live it. Pure, cinematic immersion, no compromises. This is how we turn blockbuster titles into landmark experiences that place our region's talent squarely at the centre of the global gaming narrative.'
They stepped into a cinematic environment inspired by the game's dark fantasy world, with hands-on demo stations powered by NVIDIA's GeForce RTX 50 Series, atmospheric set design that brought the DOOM universe to life, and photo capture zones designed specifically for creators. A curated creator lounge offered a relaxed space for networking, refreshments, and real-time content sharing.
The event highlighted how NVIDIA's RTX technology – powered by DLSS 4 to deliver peak FPS and lifelike visuals – dramatically elevated the game's visual fidelity and performance. With real-time ray tracing, advanced frame generation, and the new idTech 8 engine, the gameplay experience delivered ultra-smooth frame rates and stunning detail.
Played on RTX 50 Series desktops by ZOTAC and laptops by MSI – and paired with Razer accessories – the experience gave creators a preview of how the game is truly meant to be played.
Chantelle Tavid – Head of Marketing MENA/CIS at NVIDIA commented, 'We're incredibly grateful to everyone who made this event special from the Dubai Program for Gaming and Bethesda to our hardware partners and amazing content creators. It was a pleasure to offer creators a true RTX-powered experience of DOOM, showcasing how RTX transforms gameplay with ultra-smooth performance and incredibly realistic visuals, thanks to the power of DLSS 4 – the way DOOM is meant to be played.'
This event transformed into a high-impact, participatory storytelling, capturing the imagination of gamers through an immersive experience and the inclusion of authentic regional voices.
The evening brought together 42 creators, influencers and partners from across the region. Their content from the launch is expected to be posted across digital platforms in the coming weeks, driving sustained interest and regional community hype around DOOM: The Dark Ages.
The collaboration with NVIDIA and Bethesda solidifies Power League Gaming's growing reputation as the go-to launchpad for global games entering the Arabic-speaking world. Bethesda's involvement added even greater anticipation and weight to the experience, bringing one of the world's most beloved game franchises to the doorstep of MENA's thriving gaming and creator economy.
As the MENA gaming population continues its explosive growth – with over 30 per cent of the region's 170 million people identifying as gamers, and the majority engaging with games or gaming content nearly five days a week – early-access trials like this play a crucial role in creating culturally relevant, creator-powered engagement.
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