Latest news with #Pratilipi
Economic Times
7 days ago
- Entertainment
- Economic Times
Mumbai-based studio reimagines Ramayana with AI. Watch the stunning trailer
Synopsis Cinefai, a Mumbai-based studio, is gaining attention for its visually stunning adaptation of the Ramayana, created using next-generation generative AI tools. The studio has released a trailer and the first episode of its episodic series on YouTube. This project follows Cinefai's previous AI-driven ventures into mythology, including videos on the Mahabharata and a battle between Lord Shiva and Lord Vishnu. A still from the trailer of Ramayana made by Cinefai A Mumbai-based studio, Cinefai, is making waves by developing a visually striking adaptation of the Ramayana using next-generation generative AI tools. The studio recently unveiled the trailer of its episodic series on YouTube, along with the release of the first critic Taran Adarsh shared the news on X (formerly Twitter), writing: "GEN-AI DEVELOPED 'RAMAYANA' TRAILER UNVEILED... #CinefaiStudios – a #Mumbai-based, #GenAI-powered studio – has unveiled the trailer of its episodic series #Ramayana, created entirely using next-gen AI tools. The trailer is now live on the studio's official #Instagram and #YouTube channels, and the first episode has also premiered!" — taran_adarsh (@taran_adarsh) On its YouTube page, Cinefai describes the project as: "This is our own original Ramayana series — rooted in the epic, powered by cinematic visuals, and told in pure Hindi. The journey of Ram, Sita, Lakshman, and Ravan begins here. As the world talks about Ranbir Kapoor's upcoming Ramayana, we offer a raw, immersive experience that stands on its own. If you're searching for Hindi Ramayana content, mythological trailers, or new Indian epics in 2025 — this is your moment." This isn't Cinefai's first foray into AI-driven mythology. The studio previously released GenAI-powered videos on the Mahabharata, as well as an epic showdown between Lord Shiva and Lord Vishnu. Cinefai is part of a broader trend in the entertainment industry. Global players like Netflix are increasingly exploring AI-powered storytelling, and in India, platforms like Pratilipi are also experimenting with the format. Pratilipi recently teamed up with Teevra Studios to launch Bedard Piya, India's first GenAI-animated series, which premiered on YouTube on July 19. A recent report by EY highlighted how generative AI is revolutionizing media and entertainment, marking a transformative era in how stories are created, consumed, and Ranbir Kapoor and Yash starrer Ramayana movie is about to be released around Diwali and is said to be Bollywood's most expensive film series with a production cost of Rs 1,600 crore. The opening part alone has a massive allocation of ?900 crore, while the subsequent chapter is budgeted at Rs 700 first part of Ramayana is scheduled for release during Diwali 2026, with the second installment set to arrive a year later in Diwali 2027.
News18
31-07-2025
- Entertainment
- News18
Bedard Piya: India's First Gen AI Animated Drama Is Streaming On This Platform
Last Updated: Pratilipi and Teevra Studios recently launched India's first-ever generative AI animated series, called Bedard Piya, on YouTube. Generative AI, or gen AI, is a new technology that can create stories, pictures, videos, music and even conversations all by itself. Following this new trend, Pratilipi, a popular storytelling platform, has teamed up with Teevra Studios, a company that uses artificial intelligence to create content. Together, they have launched India's first-ever gen AI animated series, called Bedard Piya, on YouTube. Since its premiere on July 19, six episodes have already been released, and the first season is planned to have a total of 20 episodes. As per Media Infoline, Rajeev Tamhankar, Pratilipi Comics Head, said, 'At Pratilipi, we're reimagining how great stories evolve. Our goal has always been to extend the life of our most-loved IPs across mediums. From micro-dramas to TV shows, and now, with the rise of Gen AI, into animated series and films. With Teevra's cutting-edge execution and our IP strength, we're setting the stage for a storytelling revolution." Co-Founder and CEO of Teevra Studios, Manasva Bhargava, adds, 'Our mission is to blend creative emotion with AI speed. Bedard Piya felt like the perfect launchpad. It's a story with deep emotional resonance and massive fan following, and we wanted to bring it to life with cinematic detail, powered by the latest Gen AI pipelines we are building at Teevra Studios." The show's official synopsis reads, 'She didn't know the man she was marrying. He didn't believe in love. One marriage. Many secrets. Two broken hearts. Watch the story of Khushi and Rajat. a journey of pain, truth, and unexpected love. Based on a popular Pratilipi story by Priya Yadav." As per a 2023 Goldman Sachs report, generative AI might help the global economy grow by around 7 per cent over the next ten years, which could add nearly $7 trillion to the total value of goods and services. Even though there's still some doubt about how big its impact will be, Goldman Sachs economists Joseph Briggs and Devesh Kodnani mentioned that the technology's impact could be profound. Generative AI can create things like text, images and videos that look and sound just like they were made by humans. Because of this, the technology could lead to major changes in the global economy. First Published: July 31, 2025, 17:14 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
08-07-2025
- Business
- Time of India
India's billion-dollar AI blueprint: Pratilipi, Zolve, Stellaris, and Google DeepMind to unveil scaling secrets at ET Soonicorns Summit 2025
The ET Soonicorns Summit 2025 returns to Bengaluru on August 22, diving into the mission-critical AI question of scale. Here's what you need to know and why you should attend as AI leaders prepare to unveil the scale playbook. Tired of too many ads? Remove Ads Shally Modi, Co-founder, Pratilipi Shweta Rajpal Kohli, President & CEO, Startup Policy Forum Manish Gupta, Senior Director, Google DeepMind Raghunandan G, Founder, Zolve Ritesh Banglani, Co-founder & CEO, Stellaris Venture Partners Tired of too many ads? Remove Ads Shally Modi, Co-founder, Pratilipi: At the helm of India's most successful vernacular content platform, Modi brings insights from scaling language-first AI in a market as complex as India. Her on-the-ground view of AI's application in storytelling, personalisation, and creator monetisation is deeply relevant as India eyes a bottom-up AI revolution. Shweta Rajpal Kohli, President & CEO, Startup Policy Forum: A former public policy head at global tech giants and now a policy entrepreneur, Kohli will offer a sharp, insider take on what Indian regulation gets right—and where it stifles scale. Expect her to weigh in on data localisation, AI governance, and startup compliance fatigue. Manish Gupta, Senior Director, Google DeepMind: Gupta represents the R&D depth India must build at scale. His presence adds global heft and provokes a key question: Can India build its own DeepMind—or does it need to? Raghunandan G, Founder, Zolve: Raghunandan is no stranger to scale. Having built and exited TaxiForSure, and now leading cross-border neobank Zolve, he brings a builder's clarity to a market obsessed with valuation over value. Expect grounded insight on talent models, GTM playbooks, and investor-founder alignment. Ritesh Banglani, Co-founder & CEO, Stellaris Venture Partners: One of India's most respected VCs, Banglani has backed some of the country's sharpest tech startups. His perspective on what separates an AI soonicorn from an AI statistic will likely set the tone for how capital chases capability in the years ahead. Tired of too many ads? Remove Ads AI Investments in India: Chasing Hype or Backing Real Disruption? This high-stakes session features top investors such as Sanjay Swamy (Prime Venture Partners), Hemant Mohapatra (Lightspeed Ventures), and Manish Singhal (pi Ventures) debating what's real in India's AI surge—and what's just branding. This high-stakes session features top investors such as Sanjay Swamy (Prime Venture Partners), Hemant Mohapatra (Lightspeed Ventures), and Manish Singhal (pi Ventures) debating what's real in India's AI surge—and what's just branding. AI for Bharat: How Localised Data Centres Can Bridge the Digital Divide - Featuring Adarsh Natarajan (Aindra) and Ankit Bose (Nasscom), this panel focuses on India's unique advantage—solving for underserved populations using culturally and linguistically localised AI. - Featuring Adarsh Natarajan (Aindra) and Ankit Bose (Nasscom), this panel focuses on India's unique advantage—solving for underserved populations using culturally and linguistically localised AI. Can India Build Its Own ChatGPT or DeepSeek? The Agentic AI Race Is On - From to Microsoft Innovation Hub, this session convenes the core players pushing India's AGI frontier. As the world races to build agentic, self-improving AI systems, India is no longer watching from the sidelines. Artificial intelligence (AI) is no longer a buzzword in Indian startups; it's the battleground. As billions pour into AI-first ventures and government-backed infrastructure scales up, the big question isn't whether India will play the AI game; it's how Indian startups can win 2024, Indian startups raised $30.4 billion in funding—a 6.5% dip from 2023 —according to Tracxn. Despite the decline, the ecosystem showed resilience, with new unicorns such as Rapido, Ather, Perfios, Porter, and Money View reflecting continued innovation and investor this sustained resilience, a receding funding winter, and an AI-driven momentum where Indian startups are increasingly building and leveraging AI solutions, a panel at the ET Soonicorns Summit 2025 will address the question every founder, investor, and policymaker is asking: What does it take to scale Indian AI startups into billion-dollar powerhouses over the next decade?Titled 'The Billion-Dollar AI Blueprint: Scaling Indian Startups in the Next Decade,' the session brings together some of the sharpest minds from product, policy, investment, and frontier AI research:The session aims to dive deep into the central question looming large over India's AI ecosystem: Can our startups scale before the window of global opportunity closes?India's startup ecosystem is entering a make-or-break moment. While the country is teeming with AI-first ventures, global scale remains elusive for most. As the US and China sprint ahead with capital, compute, and cutting-edge IP, India must confront a hard truth: innovation without scale won't cut securing long-term capital and building AI talent at scale to owning sustainable IP, expanding into global markets, and staying ahead on ethical compliance and governance, the session's premise is clear: building foundational AI is just the starting point. To lead on the global stage, Indian startups must crack the scale $11.3 billion already flowing into Indian startups in 2025 and AI policy levers moving fast, this panel aims to define the strategy behind the the power players on stage:The AI opportunity isn't just about building tools; it's about shaping a new economy. According to Statista, India's AI market is expected to hit $244.22 billion in 2025, on its way to a projected $1.01 trillion by 2031. But here's the catch: scale is not a by-product of good tech. It needs deliberate architecture—capital, compute, policy, and India's making this infrastructure aligns with startup innovation, India could unlock both domestic dominance and export this session is expected to grab headlines, it is part of a broader AI and Deep Tech Dominance track at the Soonicorns Summit 2025, each panel addressing a critical lever in India's AI playbook:The Billion-Dollar AI Blueprint panel doesn't just ask whether India can build big in AI—it asks how it can do it differently, more inclusively, and at a velocity that rewrites the a world where 99% of AI startups won't scale, this panel is a front-row seat to what the top 1% are doing right. And more importantly, what India needs to do to lead the AI age on its ET Soonicorns Summit 2025 returns to Bengaluru on August 22, bringing together unicorn and soonicorn founders, investors, policymakers, and AI leaders for a day of sharp dialogue, bold ambition, and hard questions. With the theme 'From Research Labs to Revenue Models: The Billion-Dollar Blueprint for Scaling Indian AI Startups,' this year's edition is poised to redefine what scale means in the Indian you're building, backing, or regulating India's tech future, this is where the playbook will be written.360 One Wealth is the presenting partner of the ET Soonicorns Summit 2025
Mint
18-06-2025
- Business
- Mint
Online games and self-publishing platforms: movie producers tap new avenues for fresh plotlines
With few movie or show titles finding favour either in cinemas or on streaming platforms, producers and studios are tapping new avenues such as online games and other digital platforms to unearth stories that can resonate with a larger audience. Producer Siddharth Roy Kapur-led Roy Kapur Films has partnered with self-publishing and audiobook platform Pratilipi, a company with which Disney Star (now part of Mukesh Ambani's Reliance Industries Ltd) has also signed a deal. Production company Banijay Asia recently partnered with Nazara Technologies Ltd-owned esports platform NODWIN Gaming Pvt. Ltd to adapt mobile games into reality shows. Indian movies are having a tough time drawing audiences to the theatres. Bollywood, the Hindi film industry and India's largest, is expected to see a meagre 10-20% year-on-year increase in revenue for the first half of 2025, Mint reported on 17 June citing trade experts. But for a few big-ticket releases, the Hindi film business is likely to fall short of the box-office collection in the first half of calendar 2024. Entertainment industry experts say this approach could help studios and producers speak to the youth and audiences in the heartland and stand out in a cluttered market. Movie studios globally already tap popular novels, comics and games for stories that could resonate with a wide audience. Also read | From influencers to moguls: Why digital creators are launching production houses 'Studios and producers worldwide are realising that to consistently succeed in any format, be it movies, OTT shows, or any other, you need to have a great story at the core of it," Ranjeet Pratap Singh, chief executive and co-founder, Pratilipi, said. 'If the core story or IP (intellectual property) is already proven to resonate with a large group of people, it has much better odds of success in a new format." While IP sharing varies widely depending on the partnership, Pratilipi has largely struck deals in which it retains the base IP and non-audio visual derivative rights while the distributor or studio hold the audio-visual rights. Deepak Dhar, founder and group CEO of Banijay Asia and EndemolShine India, said in a statement while announcing the partnership with NODWIN Gaming that the production company was focused on creating content that can resonate with evolving youth audiences. 'Gaming is not just a sport; it's a culture, a lifestyle, and a massive content opportunity," added Dhar. Also read | Bollywood's next-gen steps up early as brands tap family legacy for marketing muscle 'Tapping newer, culturally resonant spaces' Entertainment industry experts emphasize there is a clear cost advantage in picking stories that have already been tested and loved on other platforms. Developing a story from scratch involves considerable time and resources, ideation, writing, revisions, test screenings and, often, multiple rewrites. In contrast, when a studio acquires a story from Pratilipi or adapts a game from NODWIN, it would be building on an existing foundation that has a fan following for its characters and fictional universe. This not only reduces the development time but also lowers the financial risk. Also, marketing gets a head start when audiences are already familiar with the source material. Munish Vaid, vice-president, Primus Partners, a management consultancy, acknowledged that studios are now looking beyond traditional scripts and turning to platforms like Pratilipi or NODWIN Gaming because that is where fresh, community-driven storytelling is happening. 'It is also a strategic way to stay relevant in a content-heavy landscape, where standing out requires tapping into newer, culturally resonant spaces. Storytelling today is not just about writing a script but about sensing where stories are naturally emerging and meeting audiences there," Vaid said. Also read | Independent producers, boutique studios veer towards regional cinema for big gains However, stories from publishing platforms or games often need significant adaptation to fit the pacing, tone and emotional depth expected from film or series formats. For example, a story on a publishing app might rely on episodic drama, while a game might have more action and world-building. These elements need to be reshaped for a more passive, cinematic audience without losing the original spirit. The core idea might stay the same, but the treatment, narrative structure and even character arcs usually require thoughtful reimagining. Some critics point out that while tapping digital platforms and online games for stories make for interesting content alliances and announcements, most ideas or scripts will eventually have to be funded and commissioned by OTT platforms. 'Producers no longer want to tell westernised stories and many of these are grassroot tales with local resonance," film producer, trade and exhibition expert Girish Johar said, pointing to the success of a film like the 2022 blockbuster Kantara. The Kannada language action thriller set in coastal Karnataka is lauded for telling a compelling local story that eventually found appeal across the country. Also read | Legal experts warn of increasing IP infringement as AI and digital platforms proliferate
