Latest news with #PrettyGreen
Daily Mail
21-05-2025
- Entertainment
- Daily Mail
Peppa Pig's PR guru revealed: The woman behind amazing viral sensation that saw story of cartoon porker giving birth go global
When it was announced live on Good Morning Britain yesterday that national icon Peppa Pig had welcomed a new baby sister, fans across the world could hardly contain their excitement. It was the latest step in a masterful PR campaign which has seen the loveable cartoon character and her family - Mummy, Daddy and brother George - go viral in recent months as excitement built for the big announcement. From live interviews with the family on Good Morning Britain to a gender reveal party at Battersea Power Station, the brand has kept audiences hooked and made headlines across the world. Now, MailOnline can reveal how the company behind the campaign engineered its publicity Masterclass - and the woman behind it. Peppa Pig's PR team lies in PrettyGreen, an agency with years of experience handling clients that are some of the world's largest brands - including Amazon Music, Disney and Pizza Express. Headed up by Managing Director Sarah Henderson, who has been at the firm for 14 years, staff at PrettyGreen worked hard behind the scenes to turn the cartoon into global news, reaching some 1.4 billion people around the world. Ms Henderson, who has some two decades of experience in PR, has previously handled publicity for major brands including Nando's, Nintendo, Snapchat, Three Mobile, Cadbury, Audible and, of course, Hasbro - the firm behind Peppa Pig. After joining the firm in 2011, Ms Henderson worked her way to the top of the business, becoming Group Managing Director in 2021. The brand took inspiration from celebrity pregnancy announcements that take millions by storm - such as Rihanna's recent baby bump reveal at the 2025 Met Gala - to create a moment that 'broke the internet' with a 'playful, relatable moment'. Following a similar strategy, Henderson and her team were able to harness the media and create a unique TV moment that saw a live announcement which went viral on social media - with 57 million views on GMB's TikTok post alone. It all began with an exclusive 'live' interview with Mummy Pig on GMB with showbiz correspondent Richard Arnold. Appearing from her house in 'Peppatown' Mummy Pig was about to spill her major news before being interrupted by her eldest Peppa, who excitedly told her 'mummy, mummy they're showing you on TV, come and see!' After the brief interlude, Mummy Pig was ready with her news. 'I'm excited to share that our family is getting even bigger because we're having another baby!' she told a delighted Richard, before the camera panned back to reveal her baby bump. Mummy Pig also showed off her ultrasound as she revealed she was due in the summer. It was confirmed her pregnancy would also be announced in the perfect cliffhanger - the final episode of the latest series of Peppa Pig, which aired on March 30. The news quickly went around the world, with news outlets covering the story with just as much enthusiasm as any other major pregnancy. And PrettyGreen was quick to take advantage of Peppa's renewed fame by hosting a gender reveal party at one of the UK's most iconic landmarks. The huge party was held at London's Battersea Power Station on April 25, at which Mummy and Daddy Pig dropped a curtain to unveil that they were expecting to welcome a baby girl to add to the family this summer. The global smash hit cartoon also celebrated the gender reveal news with a VIP party at the world's first-ever permanent Peppa Pig store at Battersea on Friday, featuring fundraising in support of NCT, the UK's leading charity for pregnancy and parents. And now, just a month later, Ms Henderson lead PrettyGreen to break the internet again with the announcement of the birth of the new family member - little Evie. Returning to GMB, it was revealed live on air that Mummy Pig welcomed a girl named Evie at 5:34AM on Tuesday. This time Peppa Pig really went the whole hog - appearing at the Lindo Wing in London, the same location where Kate Middleton gave birth to all three of her children, and even employing a town crier. The birth was announced with a royal-inspired twist on the classic royal birth announcement, complete with a town crier, a scroll-style proclamation, and the unveiling of an official Peppa Pig birth certificate. Addressing the public from outside the hospital the crier declared: 'Lend me your ears for news of the birth of a daughter to Mummy and Daddy Pig. Peppa and George have a baby sister and her name is Evie. Long live Evie Pig!' A mock birth bulletin in the style of the royals' announcement was also made and displayed outside. And the excitement doesn't stop here, as fans can join the family on the big screen with Peppa Meets the Baby, a brand-new cinema experience launching May 30 in over 2,600 cinemas across 19 countries. The hour-long, song-filled screening features 10 brand-new episodes, as Peppa and George prepare for the arrival of their baby sister. And next week, GMB has promised to bring viewers Daddy Pig's first 'live' interview after the birth of Evie. Speaking about the success of the campaign online, a PrettyGreen spokesperson said: 'Leaning into internet culture and humour, we transformed this animated milestone into a viral moment, by recreating iconic celebrity pregnancy announcements alongside family photos and a sonogram. 'It provided media, influencers, and earned outlets alike with a rich content library to amplify the story, culminating into a highly shareable global, cross-channel campaign.' They added: 'Mummy Pig Pregnancy broke the internet, trending across Google, X, and TikTok. 'The buzz led to an 88% surge in Peppa Pig UK Google searches and a massive 57M views on Good Morning Britain's TikTok alone. 'The story injected light-hearted positivity into the news cycle, cementing Peppa Pig at the heart of pop culture - sparking conversation on Reddit, Mumsnet, and even earning nods from brands like John Lewis and Grind Coffee.' Peppa Pig first aired in 2004 and has since been broadcast in 180 territories and translated into 40 languages. It's spawned books, toys and even two theme parks, with the global Peppa empire now worth over £1 billion. Creators Neville Astley and Mark Baker admitted they were worried the idea would never get off the ground, and that people were initially bored of the idea. People in the pub would ask us, 'What are you drawing?' We'd say, 'A pig, called Peppa, it's going to be big.' They'd lose interest and wander off', explained Astley. The pair created Peppa and her family working in each other's houses or at the local pub. The creators explained that the secret to Peppa's long-lasting appeal is the show's simplicity, as well as ensuring the piglet is never the butt of the jokes. 'We put a lot of work into making everything look as effortless as possible, said Baker. 'We can laugh at the adults, but children don't like it if we laugh at the children in the show.'
Daily Mirror
27-04-2025
- Entertainment
- Daily Mirror
Deff Leppard's Rick Savage's son becomes model as he fronts huge fashion campaign
Def Leppard star Rick Savage has launched a fashion line alongside his son - with the pair making waves in the fashion world days after Madonna's son hit out at 'nepo babies' The son of a an iconic rock band has become the latest child of a star to wriggle into the spotlight as a model. Music fans will be aware of the chart topping band Def Leppard. The group, fronted by singer Joe Elliott, has been churning out hits since 1979 with major smashes including Pour Some Sugar on Me, Let's Get Rocked, and Love Bites. The other members of the band include drummer Rick Allen, guitarist Phil Collen, fellow guitarist Vivian Campbell - and bassist Rick Savage, who also belts out backing vocals. Rick has been married to Paige Hannon since 2004 and together the couple have three children - including son Scott Savage who is now making waves as an emerging model. Scott's step into the spotlight has been encouraged, no less, by his father as the boys have teamed up for a new campaign. Overnight Angels Crew is a new fashion brand which is a joint venture between Rick and Scott - and the pair have been doing their best to show off the chic collection of sport-tinged designs. The official Instagram page of the brand has shown the father and son dressed up in items from the collection. One snap showed Soctt sporting a bomber jacket while posing against a wall with his chart-topping dad. A caption alongside the image stated: "@scottsavage__ rocking our iconic College Bomber Jacket—where timeless style meets modern sustainability." Sharing more details of the design, the caption added: "Crafted from 100% recycled polyester with quilted padding, it features a ribbed collar, hem, and cuffs, plus two side pockets and a snap dome closure. Designed for comfort and built to last." The designs appear to have been an immediate hit with fans - with one commenting on the post: "Nice picture of father and son. I'm so syched that the two of you are working together. Ild love to see more of the rick savage line too. The o.a.c. rocks could use a few more pieces for women though. Chill @scottsavage__ your doing great!!!" The official Overnight Angels Crew website shines a light on the origins of the brand. The About Us page states: "The brand name was born from a place of Savage's nostalgia, inspired by Ian Hunter's title track on his 1977 album, Overnight Angels. "It was this Summer of '77 that Savage was at a crossroads in his own life. Def Leppard formed that same year, and Savage chose to pay homage to that poignant time in his life with a brand he hopes will inspire others with its gritty attitude and reminiscence." Proving that the rock star and his son are taking a hands-on approach to business, the statement continues: "Both Rick and his son Scott worked closely with Nick Holland, the go to fashion expert for all Rockstar alike. "Holland founded the successful clothing line Pretty Green with Oasis' Liam Gallagher. He brings with him a wealth of experience, bringing to life a luxurious brand grounded in the disruptive and evocative nature of the designs." The brand offers a wide range of apparel for sale - from caps to shorts, hoodies to bandanas. Price points range - with the bomber jacket modelled by Scott retailing at £245 and sweatshirts costing around £120. Rick and Scott's venture has made waves days after comments made by Madonna's son, Rocco Ritchie, raised eyebrows as he mouthed off about nepo babies. The 24-year-old artist, who is also the son of director Guy Ritchie, mouthed off to Fantastic Man magazine. He said: 'I always think it's funny that back in the day, some of the most beautiful cathedrals that were ever built would be built by generation after generation of the same family. And now, if you are born from a family – and I'm not saying this is wrong – you start looking at nepo babies and they are not the most interesting bunch, are they?'
Scottish Sun
25-04-2025
- Entertainment
- Scottish Sun
Nepo baby models fashion brand he set up with globally famous rock legend dad – but can you guess who he is?
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A NEPO-BABY son of an iconic Brit rockstar has proved the perfect model for the pair's new fashion line. Scott Savage looked effortlessly stylish as he showcased a black bomber jacket paired with jeans and striking red trainers in a new Instagram snap. 6 A nepo baby has joined forces with his famous father for a fashion collection Credit: YouTube 6 Scott Savage, left, can be seen modelling garments from his Overnight Angels Crew brand with dad Rick Savage 6 Rick Savage is the bassist in Sheffield band Def Leppard Credit: Getty Images - Getty He stretched back on a brick wall and flashed a smile as he showcased the latest garments from his Overnight Angels Crew brand. The Brit business-owner was joined by his very famous father, Def Leppard's bass guitarist Rick Savage. The 64-year-old gave his offspring a boost when they kick-started the cutting-edge brand, which is now also stocked in New York department store Bloomingdales, during the coronavirus pandemic. Yet Rick, who oozed cool in a cream jacket, jeans and blue trainers in the same snap, is best known for his role in the Sheffield-based rock band. read more nepo baby SASSY LADY Nepo baby model with CBB star parent poses for new shoot - but who's her mum? The Sheffield-born dad of three is one of the founding members of the Pour Some Sugar On Me hitmakers, who shook up the rock scene from 1976. Yet his fashion brand is also heavily influenced by rock 'n' roll and motorcycle culture - and is also a nod to Rick's life before finding fame. The collection is inspired by the title track of Ian Hunter's 1977 album Overnight Angels, which was released the same year aspiring footballer Rick was let go by his club Sheffield United and formed Def Leppard. Rick previously exclusively told The Sun of the collection and said: "I really wanted to pay homage to such a pivotal moment in my life. "And to be able work on this alongside my son, Scott, means so much more." Richard Madeley tries to outplay Def Leppard star Joe Elliott on the guitar on Good Morning Britain Designer Nick Holland - the creative force behind Liam Gallagher's Pretty Green brand - is also on board, which Rick said is a major coup. 'I think it represents us in the same way as the Pretty Green stuff represented Liam. "What I liked about it as an outsider is it truly represented him, that's the feeling I got." The brand manufactures its pieces in limited edition collections and promises nostalgic authenticity that thunders above the noise. What is a Nepo Baby? A 'nepo baby' is a colloquial term used to describe individuals who have gained opportunities or success in their careers primarily due to familial connections or the influence of their well-known or wealthy parents, rather than solely through their own talent, skills, or efforts. The term 'nepo' is short for 'nepotism', which refers to favouritism granted to relatives or close friends, often in a professional context. Key Characteristics: Inherited advantage: Nepo babies often benefit from their family's established reputation, wealth, or industry connections. Nepo babies often benefit from their family's established reputation, wealth, or industry connections. Access to networks: They typically have easier access to influential networks and resources within their chosen field. They typically have easier access to influential networks and resources within their chosen field. Public perception: The term can carry a negative connotation, implying that their success is not entirely merit-based. Industries Affected: Entertainment: Many actors, musicians, and other performers are often labeled as nepo babies if they have famous parents. Many actors, musicians, and other performers are often labeled as nepo babies if they have famous parents. Business: Individuals who inherit or are given significant roles in family-owned businesses. Individuals who inherit or are given significant roles in family-owned businesses. Politics: Politicians who follow in the footsteps of their parents or other relatives. Examples: Children of famous actors who become actors themselves. Heirs to business empires who assume executive roles. Offspring of political figures who enter public office. The concept of nepo babies is often debated, with some arguing that it undermines the notion of meritocracy. Meanwhile, others believe that it is natural for families to support and help each other succeed. Talking of the vibe of the brand, Foolin' hitmaker Rick added to "The Overnight Angels Crew is more street, urban style and OAC X Special Projects is my line – more classic rock 'n' roll with high end sophistication, not strictly biker stuff, it would appeal to a more rock-oriented crowd. "We're delighted with the way it has been received. It's still early days but I honestly think there is a niche for it. "I'll be wearing some of my line on tour!" Meanwhile, Scott often speaks out about the collections on thje brand's YouTube page. The tattooed northerner said in one clip "me and my dad have always been into fashion even from a young age." DEF HISTORY Not many bands make it 45 continuous years in the business - and even fewer overcome the setbacks Def Leppard have. The band's drummer Rick Allen famously lost his arm following a car crash in 1985. Against the odds, he remodelled his kit and played on the album Hysteria two years later - the band's most successful to date selling over 20million copies globally. Then in 1991, the band lost its talismanic guitar player Steve Clark to alcohol poisoning. The driving force behind many of their most famous songs, Rick previously described him as a 'genius'. Rather than folding, the band then sought to pay tribute to him by continuing to play his music. They recruited Vivian Campbell, who remains in the band to this day. 6 Rick previously gushed over working with his son on the designs Credit: YouTube 6 He is one of the founding members of the Foolin' band Credit: Getty
The Irish Sun
25-04-2025
- Entertainment
- The Irish Sun
Nepo baby models fashion brand he set up with globally famous rock legend dad – but can you guess who he is?
A NEPO-BABY son of an iconic Brit rockstar has proved the perfect model for the pair's new fashion line. Scott Savage looked effortlessly stylish as he showcased a black bomber jacket paired with jeans and striking red trainers in a new Instagram snap. Advertisement 6 A nepo baby has joined forces with his famous father for a fashion collection Credit: YouTube 6 Scott Savage, left, can be seen modelling garments from his Overnight Angels Crew brand with dad Rick Savage 6 Rick Savage is the bassist in Sheffield band Def Leppard Credit: Getty Images - Getty He stretched back on a brick wall and flashed a smile as he showcased the latest garments from his Overnight Angels Crew brand. The Brit business-owner was joined by his very famous father, Def Leppard's bass guitarist Rick Savage. The 64-year-old gave his offspring a boost when they kick-started the cutting-edge brand, which is now also stocked in New York department store Bloomingdales, during the coronavirus pandemic. Yet Rick, who oozed cool in a cream jacket, jeans and blue trainers in the same snap, is best known for his role in the Sheffield-based rock band. Advertisement read more nepo baby The Sheffield-born dad of three is one of the founding members of the Pour Some Sugar On Me hitmakers, who shook up the rock scene from 1976. Yet his fashion brand is also heavily influenced by rock 'n' roll and motorcycle culture - and is also a nod to Rick's life before finding fame. The collection is inspired by the title track of Ian Hunter's 1977 album Overnight Angels, which was released the same year aspiring footballer Rick was let go by his club Sheffield United and formed Def Leppard. Rick Advertisement Most read in Celebrity Breaking "And to be able work on this alongside my son, Scott, means so much more." Richard Madeley tries to outplay Def Leppard star Joe Elliott on the guitar on Good Morning Britain Designer Nick Holland - the creative force behind Liam Gallagher's Pretty Green brand - is also on board, which Rick said is a major coup. ' I think it represents us in the same way as the Pretty Green stuff represented Liam. "What I liked about it as an outsider is it truly represented him, that's the feeling I got." Advertisement The brand manufactures its pieces in limited edition collections and promises nostalgic authenticity that thunders above the noise. What is a Nepo Baby? A 'nepo baby' is a colloquial term used to describe individuals who have gained opportunities or success in their careers primarily due to familial connections or the influence of their well-known or wealthy parents, rather than solely through their own talent, skills, or efforts. The term 'nepo' is short for 'nepotism', which refers to favouritism granted to relatives or close friends, often in a professional context. Key Characteristics: Inherited advantage: Nepo babies often benefit from their family's established reputation, wealth, or industry connections. Access to networks: They typically have easier access to influential networks and resources within their chosen field. Public perception: The term can carry a negative connotation, implying that their success is not entirely merit-based. Industries Affected: Entertainment: Many actors, musicians, and other performers are often labeled as nepo babies if they have famous parents. Business: Individuals who inherit or are given significant roles in family-owned businesses. Politics: Politicians who follow in the footsteps of their parents or other relatives. Examples: Children of famous actors who become actors themselves. Heirs to business empires who assume executive roles. Offspring of political figures who enter public office. The concept of nepo babies is often debated, with some arguing that it undermines the notion of meritocracy. Meanwhile, others believe that it is natural for families to support and help each other succeed. Talking of the vibe of the brand, Foolin' hitmaker Rick added to "We're delighted with the way it has been received. It's still early days but I honestly think there is a niche for it. "I'll be wearing some of my line on tour!" Advertisement Meanwhile, Scott often speaks out about the collections on thje brand's YouTube page. The tattooed northerner said in one clip "me and my dad have always been into fashion even from a young age." DEF HISTORY Not many bands make it 45 continuous years in the business - and even fewer overcome the setbacks Def Leppard have. The band's drummer Rick Allen famously lost his arm following a car crash in 1985. Advertisement Against the odds, he remodelled his kit and played on the album Hysteria two years later - the band's most successful to date selling over 20million copies globally. Then in 1991, the band lost its talismanic guitar player Steve Clark to alcohol poisoning. The driving force behind many of their most famous songs, Rick previously described him as a 'genius'. Rather than folding, the band then sought to pay tribute to him by continuing to play his music. Advertisement They recruited Vivian Campbell, who remains in the band to this day. 6 Rick previously gushed over working with his son on the designs Credit: YouTube 6 He is one of the founding members of the Foolin' band Credit: Getty 6 Def Leppard have undergone a host of line-up changes Credit: Handout Advertisement
The Sun
25-04-2025
- Entertainment
- The Sun
Nepo baby models fashion brand he set up with globally famous rock legend dad – but can you guess who he is?
A NEPO-BABY son of an iconic Brit rockstar has proved the perfect model for the pair's new fashion line. Scott Savage looked effortlessly stylish as he showcased a black bomber jacket paired with jeans and striking red trainers in a new Instagram snap. 6 6 6 He stretched back on a brick wall and flashed a smile as he showcased the latest garments from his Overnight Angels Crew brand. The Brit business-owner was joined by his very famous father, Def Leppard's bass guitarist Rick Savage. The 64-year-old gave his offspring a boost when they kick-started the cutting-edge brand, which is now also stocked in New York department store Bloomingdales, during the coronavirus pandemic. Yet Rick, who oozed cool in a cream jacket, jeans and blue trainers in the same snap, is best known for his role in the Sheffield -based rock band. The Sheffield-born dad of three is one of the founding members of the Pour Some Sugar On Me hitmakers, who shook up the rock scene from 1976. Yet his fashion brand is also heavily influenced by rock 'n' roll and motorcycle culture - and is also a nod to Rick's life before finding fame. The collection is inspired by the title track of Ian Hunter's 1977 album Overnight Angels, which was released the same year aspiring footballer Rick was let go by his club Sheffield United and formed Def Leppard. Rick previously exclusively told The Sun of the collection and said: "I really wanted to pay homage to such a pivotal moment in my life. "And to be able work on this alongside my son, Scott, means so much more." Richard Madeley tries to outplay Def Leppard star Joe Elliott on the guitar on Good Morning Britain Designer Nick Holland - the creative force behind Liam Gallagher's Pretty Green brand - is also on board, which Rick said is a major coup. ' I think it represents us in the same way as the Pretty Green stuff represented Liam. "What I liked about it as an outsider is it truly represented him, that's the feeling I got." The brand manufactures its pieces in limited edition collections and promises nostalgic authenticity that thunders above the noise. What is a Nepo Baby? A 'nepo baby' is a colloquial term used to describe individuals who have gained opportunities or success in their careers primarily due to familial connections or the influence of their well-known or wealthy parents, rather than solely through their own talent, skills, or efforts. The term 'nepo' is short for 'nepotism', which refers to favouritism granted to relatives or close friends, often in a professional context. Key Characteristics: Inherited advantage: Nepo babies often benefit from their family's established reputation, wealth, or industry connections. Access to networks: They typically have easier access to influential networks and resources within their chosen field. Public perception: The term can carry a negative connotation, implying that their success is not entirely merit-based. Industries Affected: Entertainment: Many actors, musicians, and other performers are often labeled as nepo babies if they have famous parents. Business: Individuals who inherit or are given significant roles in family-owned businesses. Politics: Politicians who follow in the footsteps of their parents or other relatives. Examples: Children of famous actors who become actors themselves. Heirs to business empires who assume executive roles. Offspring of political figures who enter public office. The concept of nepo babies is often debated, with some arguing that it undermines the notion of meritocracy. Meanwhile, others believe that it is natural for families to support and help each other succeed. Talking of the vibe of the brand, Foolin' hitmaker Rick added to "The Overnight Angels Crew is more street, urban style and OAC X Special Projects is my line – more classic rock 'n' roll with high end sophistication, not strictly biker stuff, it would appeal to a more rock-oriented crowd. "We're delighted with the way it has been received. It's still early days but I honestly think there is a niche for it. "I'll be wearing some of my line on tour!" Meanwhile, Scott often speaks out about the collections on thje brand's YouTube page. The tattooed northerner said in one clip "me and my dad have always been into fashion even from a young age." DEF HISTORY Not many bands make it 45 continuous years in the business - and even fewer overcome the setbacks Def Leppard have. The band's drummer Rick Allen famously lost his arm following a car crash in 1985. Against the odds, he remodelled his kit and played on the album Hysteria two years later - the band's most successful to date selling over 20million copies globally. Then in 1991, the band lost its talismanic guitar player Steve Clark to alcohol poisoning. The driving force behind many of their most famous songs, Rick previously described him as a 'genius'. Rather than folding, the band then sought to pay tribute to him by continuing to play his music. They recruited Vivian Campbell, who remains in the band to this day. 6 6 6
