4 days ago
Active and Progressive Communications form cross-regional partnership
Dubai-based integrated communications agency Active has entered a strategic partnership with Singapore's Progressive Communications to provide clients with integrated cross-regional support across Asia-Pacific and the Middle East.
The collaboration brings together Active's two decades of experience in the UAE and wider region with Progressive's earned-first public relations capabilities in APAC. According to the agencies, clients looking to expand across markets – particularly those with a presence in Dubai or Singapore – will gain access to a unified team offering brand positioning, PR and media strategy and market-entry planning.
'This partnership gives our clients access to expert communications counsel across APAC through Progressive's network and capabilities,' said Louay Al Samarai, CEO and Founder of Active. 'We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve.'
Founded in 2003, Active offers services across public relations, influencer engagement, lead generation, digital marketing, content production, exhibition stand builds, and event management. The agency is known for culturally attuned campaigns that speak to local nuance while achieving global relevance.
'We're excited to join forces with Louay and the team at Active,' said Tarun Deo, Founder and Managing Director of Progressive Communications. 'They bring deep regional insight, strong media relationships, and a strategic mindset that perfectly complements our strengths in communications planning and storytelling. Together, we offer a powerful, compelling proposition for brands ready to expand across borders.'
Progressive Communications works with clients including Zespri International, SAP Concur and Swire Coca-Cola. The agency combines senior consulting experience with a creative, insights-driven approach and maintains a global network of partners.
Both Active and Progressive Communications will retain their independent branding and operations while aligning on approach, execution and client servicing. The partnership reflects a shared ambition to deliver integrated, scalable solutions to brands operating across increasingly interconnected global markets.
