18-06-2025
Women Choose Term Insurance as Top Financial Tool to Secure Children's Future: Bajaj Allianz Life Survey 2025
Indian women are increasingly turning to term insurance as a key financial tool to secure their children's future, according to the Women Term Survey 2025 released by Bajaj Allianz Life Insurance. Conducted in partnership with Pixis Global and the nationwide study highlights evolving financial priorities among working women across metros, Tier 1, and Tier 2 cities.
The survey reveals that nearly 73% of mothers are concerned about how their child's education would be funded in their absence. In addition, 61% of women worry about their child's financial stability in the event of unforeseen life challenges. These figures reflect a growing sense of financial responsibility and a shift toward proactive family planning among modern Indian women.
Covering responses from over 1,000 salaried and self-employed women, the study underscores a strong preference for term insurance—valued for its affordability, critical illness coverage, and child protection benefits. Key Findings:
One of the standout insights from the survey is that 46% of women identified term insurance as their preferred financial product to safeguard their child's future. This preference is backed by a desire for products that not only protect life but also offer features like Child Income Protection, with an overwhelming 93% of mothers expressing interest in such benefits.
Healthcare coverage remains a top concern, with 87% of respondents highlighting Critical Illness protection as a highly attractive feature. Over half of the women surveyed also favoured term plans that include built-in Health Management Services (HMS).
Flexibility in coverage is another priority. 51% of women indicated a need for term plans that can adjust coverage as life stages evolve, while many respondents pointed to the lack of maturity benefits and complex claim processes as major drawbacks in current offerings.
Commenting on the survey results, Tarun Chugh, Managing Director and CEO of Bajaj Allianz Life Insurance, said,
'The findings show a strong shift in how women perceive term insurance—not just as a life cover, but as a holistic solution addressing key financial concerns like child education, healthcare, and overall family security. These insights are guiding us in creating term plans that are aligned with the aspirations of today's financially aware women.'
The survey paints a clear picture of how women, particularly mothers, are reshaping their approach to financial planning. With a rising number of women taking charge of their family's financial future, there is a strong demand for customised, flexible, and benefit-rich term insurance products.
Bajaj Allianz Life Insurance aims to use these insights to enhance its offerings and bridge existing product gaps, ensuring that women are better equipped to meet their life and financial goals with confidence.
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