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OPINION: A new marketing drive to promote horse racing ignores one big thing
OPINION: A new marketing drive to promote horse racing ignores one big thing

Daily Mirror

time27-05-2025

  • Sport
  • Daily Mirror

OPINION: A new marketing drive to promote horse racing ignores one big thing

David Yates says the "Going Is Good" campaign is wholesome but should have looked gambling right in the eye RACING has launched its latest marketing drive - and there's something missing. The Great British Racing campaign, which will run through the summer with the aim of attracting more people to the sport, is called ‌ The Going Is Good and is funded to the tune of £3.62m by the Levy Board. ‌ A chorus of voices in a 40-second video released last week painted the thrill of a day at the races. 'Hey, girl!' starts the clip, before telling us 'the girls' all got ready 'under one roof' and ended the day 'dancing in our heels - we haven't had a singalong like that in a long time'. A male contributor, meanwhile, informs that 'Hollie Doyle rides - and she's in great form'. And that's as close was we get to the activity that got the vast majority of us into racing - betting. The Going Is Good is guilty of the same omission - at least so far - as all the similar ventures that preceded it. ‌ Given that the harm done by gambling to a very small percentage of the population is never far from the news, the reason is obvious. But ignoring the umbilical link between racing and punting makes no sense. It's a relationship that stretches back centuries and, without betting, racing would be nothing like the professional sport we enjoy today. ‌ When I took my first job in racing, 'doing the board' - look it up if you're lucky enough to be under 50 years of age - in a Bedford betting shop in 1987, horseracing was the dominant sport when it came to bookmaker turnover. But its share of the pie gets smaller, year on year, and football now holds sway. ‌ Many of the punters who bet on football have never had any interest in racing. Surely that's a market we should be aiming at, in addition to - if not at the expense of - the great-day-out brigade? I'm not writing this to rubbish The Going Is Good initiative. I am lucky enough to learn my living from horseracing and hope against hope that it succeeds. The wholesomeness of their initial offering is all very well, but the marketeers have to look gambling in the eye. Betting business is booming - every time you check an odds-comparison site, there's a new firm listing its prices. And we need to harness that bond with gambling, rather than pretending it doesn't exist.

Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life
Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life

Scottish Sun

time24-05-2025

  • Sport
  • Scottish Sun

Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life

Scroll down for the selections FIVER FLUTTER Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life SUN Racing's Sunday picks are below. Back a horse by clicking their odds below. LONGSHOT QUITE THE GETAWAY (3.33 Fontwell) Has been running well over three miles and first-time cheekpieces could make all the difference. EACH-WAY THIEF VINTAGE FIZZ (3.48 Uttoxeter) Ran well at Ayr two starts ago and had excuses over further last time. ROCK OF IRELAND (4.50 Curragh) Has been hitting the line well over 1m2f and looks ready for a step up in trip. FREE BETS - GET THE BEST SIGN UP DEALS AND RACING OFFERS Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. You should be aware brands pay fees to appear in the highest placements on the page. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: Establishes time and monetary limits before playing Only gambles with money they can afford to lose Never chases their losses Doesn't gamble if they're upset, angry or depressed Gamcare – Gamble Aware – Find our detailed guide on responsible gambling practices here.

Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life
Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life

The Irish Sun

time24-05-2025

  • Sport
  • The Irish Sun

Horse racing tips: Watch out for first-time cheekpieces sparking this live outsider into life

SUN Racing's Sunday picks are below. Back a horse by clicking their odds below. LONGSHOT QUITE THE GETAWAY (3.33 Fontwell) Has been running well over three miles and first-time cheekpieces could make all the difference. EACH-WAY THIEF VINTAGE FIZZ (3.48 Uttoxeter) Ran well at Ayr two starts ago and had excuses over further last time. ROCK OF IRELAND (4.50 Curragh) Has been hitting the line well over 1m2f and looks ready for a step up in trip. Most read in Horse Racing FREE BETS - GET THE BEST SIGN UP DEALS AND RACING OFFERS Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. You should be aware brands pay fees to appear in the highest placements on the page. 18+. T&Cs apply. . Remember to gamble responsibly A responsible gambler is someone who: Establishes time and monetary limits before playing Only gambles with money they can afford to lose Never chases their losses Doesn't gamble if they're upset, angry or depressed Gamcare – Gamble Aware – Find our detailed guide on responsible gambling practices here.

Indy500 car totally destroyed as driver Scott McLaughlin goes flying through air after horror practice crash
Indy500 car totally destroyed as driver Scott McLaughlin goes flying through air after horror practice crash

Scottish Sun

time18-05-2025

  • Automotive
  • Scottish Sun

Indy500 car totally destroyed as driver Scott McLaughlin goes flying through air after horror practice crash

The 31-year-old was one pole for last year's race CRASH COURSE Indy500 car totally destroyed as driver Scott McLaughlin goes flying through air after horror practice crash RACING driver Scott McLaughlin suffered a miraculous escape after flipping his Indy 500 car in a 250mph crash. The New Zealander's car went airborne during practice as he pushed the limits at the Indianapolis Motor Speedway. Advertisement 2 Scott McLaughlin flipped his car at 250mph as he prepared for the Indy 500 Credit: AP 2 The Team Penske star miraculously walked away from the crash unharmed Credit: AP McLaughlin, 31, made it onto the front row of the Indianapolis 500 last year for Team Penske. But his horror smash on Sunday means the team will lineup 10th, 11th and 12th for the iconic race. McLaughlin lost control on Turn 2, colliding with the wall at high speed. His No.3 Chevrolet flipped and travelled down the straight, with one of his tyres breaking off. Advertisement READ MORE ON SPORT GONE TOO FER Charles Leclerc completely loses it at Emilia Romagna GP after Albon incident McLaughlin was fortunately able to walk away from the wreck and into the medical centre. He will now start P12 on the Indy 500 grid. The relieved Kiwi said after the crash: "I'm OK. "I'm just really, really sorry for everyone at Team Penske. Advertisement BEST ONLINE CASINOS - TOP SITES IN THE UK "[The car] was talking to me and I sort of felt it, and I probably should have backed out. "But you're trying to complete a run to see what it feels like and was it worth the risk? Probably wasn't. I'm incredibly sad." IndyCar driver launched into fence in huge multi-car crash as Ontario race red-flagged to clear debris-filled street McLaughlin also admitted the severity of the crash had taken its toll on his wife and family. Advertisement He added: "They're nervous about me. "I wanted to get out of the car straight away just so she knew I was OK." McLaughlin is the third driver to suffer a serious crash at this weekend's racing in Indianapolis. Kyffin Simpson went airborne during Fast Friday while Colton Herta crashed out in Saturday's qualifying.

Alex Palou Leads Amid Surprises in Sonsio GP Opening Practice
Alex Palou Leads Amid Surprises in Sonsio GP Opening Practice

Fox Sports

time09-05-2025

  • Automotive
  • Fox Sports

Alex Palou Leads Amid Surprises in Sonsio GP Opening Practice

INDYCAR Alex Palou continued his spring of speed by leading the first practice for the Sonsio Grand Prix on Friday morning on the Indianapolis Motor Speedway road course, but there were a few surprises behind him on the speed charts. NTT INDYCAR SERIES championship leader Palou, who has won three of the first four races this season, topped the 80-minute session with a time of 1 minute, 9.9790 seconds in the No. 10 DHL Chip Ganassi Racing Honda. Three-time series champion Palou has won this race the last two years on the 14-turn, 2.439-mile road course. SEE: Practice Results Palou led a 1-2 result for Chip Ganassi Racing, with second-year driver Kyffin Simpson springing a surprise by ending up second at 1:10.0677 in the No. 8 Journie Rewards Chip Ganassi Racing Honda. Rookie Louis Foster continued the list of unusual suspects near the top of the charts, third at 1:10.1235 in the No. 45 Mi-Jack Honda of Rahal Letterman Racing. Santino Ferrucci was fourth at 1:10.1545 in the No. 14 AJ FOYT RACING/SEXTON PROPERTIES Chevrolet, a strong showing by a driver better known for his prowess on the 2.5-mile IMS oval in the Indianapolis 500 presented by Gainbridge. Second-year INDYCAR SERIES driver Nolan Siegel rounded out a surprising top five – minus Palou – at 1:10.1730 in the No. 6 Arrow McLaren Chevrolet. A busy day for the 27-driver field continues with another practice at 1:10 p.m. ET today (FS2, FOX Sports app, INDYCAR Radio Network). Then NTT P1 Award qualifying will start at 4:35 p.m. ET (FS1, FOX Sports app, INDYCAR Radio Network). Live coverage of the 85-lap race starts at 4:30 p.m. ET Saturday on FOX, the FOX Sports app and the INDYCAR Radio Network. recommended

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