Latest news with #RadeshwerDavar
Fashion Value Chain
6 hours ago
- Business
- Fashion Value Chain
New Balance Opens Two-Storey Sunview Plaza Store
New Balance, the global athletic brand renowned for quality craftsmanship and running innovation, has unveiled its latest store at Sunview Plaza, Ludhiana. More than just a retail space, the store focuses on a customer-first experience, offering personalized, one-on-one service to ensure every shopper finds their ideal fit. Blending modern design with the brand's newest performance and lifestyle ranges, the two-storey store caters to both professional athletes and style-conscious consumers. The immersive environment features New Balance icons such as the 1080, 550, 327, and 9060, alongside advanced Fresh Foam X and FuelCell technologies, enhancing comfort and performance. Radeshwer Davar, Country Manager, New Balance India, expressed his excitement: 'We're excited to bring New Balance to Ludhiana – a city that thrives on ambition, movement, and a growing passion for fitness. Over the past year, New Balance has rapidly expanded its footprint across India, and our Ludhiana store marks another key milestone. More than just a store, it's an experience centre – designed to inspire and equip every kind of runner through innovation, performance, and timeless style.' The Sunview Plaza store will be open daily from 10:30 a.m. to 10 p.m., providing an engaging retail experience for Ludhiana's active community.
Fashion Network
02-06-2025
- Business
- Fashion Network
New Balance holds Grey Days campaign event in Delhi
Footwear brand New Balance debuted its annual Grey Days campaign event in India with a fashion show at its exclusive brand outlet in Ambience Mall in New Delhi's Vasant Kunj. The event was designed to spotlight the label's signature shade and design philosophy and celebrate the enduring symbolism of grey in the brand's identity. 'Whether you're new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart,' said Brian Lynn, global vice president of lifestyle at New Balance, in a press release. 'Grey Days 2025 showcases its diverse appeal.' Originally adopted in the 1980s to differentiate from bright-coloured synthetic running shoes, grey became New Balance's visual signature. The design choice was designed to reflect the grit of urban road running and stand for craftsmanship, quality, and fearless independence. Grey Days 2025 presented grey as a symbol of limitless possibility, applied across a range of footwear and apparel, from archival looks to contemporary designs. The highlight of the Delhi event was a fashion show featuring key styles from the Grey Days collection. Artists, stylists, sneaker collectors, and fashion influencers were among the attendees, engaging in curated in-store experiences. 'Grey Days debuting in India marks a major milestone for New Balance," said New Balance's India country manager Radeshwer Davar. "We've more than doubled our retail footprint in the past year, and this momentum shows the brand's rising significance in the Indian market.'
