New Balance holds Grey Days campaign event in Delhi
Footwear brand New Balance debuted its annual Grey Days campaign event in India with a fashion show at its exclusive brand outlet in Ambience Mall in New Delhi's Vasant Kunj. The event was designed to spotlight the label's signature shade and design philosophy and celebrate the enduring symbolism of grey in the brand's identity.
'Whether you're new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart,' said Brian Lynn, global vice president of lifestyle at New Balance, in a press release. 'Grey Days 2025 showcases its diverse appeal.'
Originally adopted in the 1980s to differentiate from bright-coloured synthetic running shoes, grey became New Balance's visual signature. The design choice was designed to reflect the grit of urban road running and stand for craftsmanship, quality, and fearless independence.
Grey Days 2025 presented grey as a symbol of limitless possibility, applied across a range of footwear and apparel, from archival looks to contemporary designs. The highlight of the Delhi event was a fashion show featuring key styles from the Grey Days collection. Artists, stylists, sneaker collectors, and fashion influencers were among the attendees, engaging in curated in-store experiences.
'Grey Days debuting in India marks a major milestone for New Balance," said New Balance's India country manager Radeshwer Davar. "We've more than doubled our retail footprint in the past year, and this momentum shows the brand's rising significance in the Indian market.'
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