Latest news with #GreyDays2025
Fashion Network
02-06-2025
- Business
- Fashion Network
New Balance holds Grey Days campaign event in Delhi
Footwear brand New Balance debuted its annual Grey Days campaign event in India with a fashion show at its exclusive brand outlet in Ambience Mall in New Delhi's Vasant Kunj. The event was designed to spotlight the label's signature shade and design philosophy and celebrate the enduring symbolism of grey in the brand's identity. 'Whether you're new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart,' said Brian Lynn, global vice president of lifestyle at New Balance, in a press release. 'Grey Days 2025 showcases its diverse appeal.' Originally adopted in the 1980s to differentiate from bright-coloured synthetic running shoes, grey became New Balance's visual signature. The design choice was designed to reflect the grit of urban road running and stand for craftsmanship, quality, and fearless independence. Grey Days 2025 presented grey as a symbol of limitless possibility, applied across a range of footwear and apparel, from archival looks to contemporary designs. The highlight of the Delhi event was a fashion show featuring key styles from the Grey Days collection. Artists, stylists, sneaker collectors, and fashion influencers were among the attendees, engaging in curated in-store experiences. 'Grey Days debuting in India marks a major milestone for New Balance," said New Balance's India country manager Radeshwer Davar. "We've more than doubled our retail footprint in the past year, and this momentum shows the brand's rising significance in the Indian market.'
Hype Malaysia
11-05-2025
- Business
- Hype Malaysia
New Balance Malaysia Kicks Off Grey Days 2025 With New Pop-up & In-Store Experiences
New Balance proudly announces the start of Grey Days 2025 – the month-long celebration of its signature colour. For years, Grey Days has been a homage to everything New Balance represents, bringing together the brand's family of ambassadors and athletes for a range of special-edition products, events, and stories. Originally introduced in the 1980s to build a superior urban running shoe, the colour Grey continues to embody New Balance's dedication to craft, quality and fearless independence in every field. While vivid colours and bright whites became the order of the day for athletic wear, New Balance's Grey stood out amongst its competitors – all while proving to be a perfect complement to the concrete and asphalt backdrop of road running. Grey Days 2025 is an expression of Grey as a limitless possibility. The classic New Balance shade is applied in various forms across twenty-one footwear and eleven apparel styles, ranging from all-time classics to modern favourites. The reissue of the 1300JP, the legendary style released once every five years, brings extra excitement to this year's celebration. The 1300JP stands out as one of New Balance's most sought-after styles, for its rarity, impeccable craftsmanship and unique place in global sneaker culture. 'Whether you're new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal,' said Brian Lynn, Global Vice President of Lifestyle. 'By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honouring the versatility and authenticity that is core to both our heritage and our future.' Grey Days 2025 highlights several key launches throughout May. The launches include: May 1: The Grey Shop launches in New Balance stores and on the New Balance website and will include new and existing Grey styles from the brand's lifestyle, performance, and kids ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more, in addition to a selection of timeless Grey apparel. May 14: The 1906 Loafer launches in Malaysia. A reenvisioned classic penny loafer, this juxtaposition of sneakers and formal wear has been in high demand since launching late last year. May 22: The ABZORB 2010 and 471 launch. The latest model launches from New Balance. Both are inspired by the brand's running heritage, ABZORB 2010 being a progressive take on 2000s-era running and 471 being the consumer's new go-to reimagined from '70s running silhouettes. May 29: The 1300JP launches. Released just once every five years, New Balance's 1300JP has become one of the sneaker world's most sought-after styles. As part of the Grey Days 2025 celebration in Malaysia, New Balance Malaysia launched two key experiences – the dedicated Pop-up at Pavilion Kuala Lumpur and the in-store experience at New Balance Pavilion Kuala Lumpur. The Pop-up is open from 9th to 18th May 2025, while the in-store experience is available from 9th May until 2nd June 2025. Customers can check out the latest Grey Day collection, join a hands-on workshop, and get a limited edition tote with a minimum purchase. The Grey Days collection is now available at and at select New Balance stores, with in-store availability limited to selected models (Please note that some models may contain pigskin). Visit New Balance Malaysia's Facebook to find out more about the Grey Days 2025 celebration.
Hype Malaysia
10-05-2025
- Automotive
- Hype Malaysia
ORIS Presentation, New Balance's Grey Days, BYD/Denza Roadshow & More: Dope Events We Hit Up This Week!
Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere! We were on the scene and vibing like a boss! Just check out our social diary for this past week (don't be jelly!): ORIS New Novelties Presentation Watch enthusiasts will be thrilled to know that ORIS will be releasing new timepieces. Founded in Hölstein, Switzerland, in 1904, the brand's vision is to create beautiful mechanical watches that make people smile – and they always deliver! We had the opportunity to preview the latest collection at a special presentation at Aloft KL, and while we were there, we also had a fun escape room session at Breakout Nu Sentral! Here's what went down at the event: Watch Hype's Exclusive Reel: New Balance Kicks Off Grey Days 2025 New Balance has kicked-off Grey Days 2025, the month-long celebration of its signature colour. Grey Days is an homage to everything New Balance represents, bringing together the brand's family of ambassadors and athletes for a range of special-edition products, events, and stories. This year, the annual celebration in Malaysia is spotlighted at the New Balance Grey Days pop-up in Pavilion Kuala Lumpur and the in-store experience. The pop-up features all the pieces in the latest collection, including a first look at the 2025 reissue of the legendary 1300JP. Also available in stores is the Grey Days apparel line-up, including t-shirts and hoodies. The Grey Days Pop-up is open until 18th May 2025, while the in-store experience will run until 2nd June 2025. Watch Hype's Exclusive Reel: BYD & Denza Roadshow At TRX Denza and BYD were cooking up something, and we got a full taste of it on 2nd May – the Atto 3 Ultra and the rising Denza D9. As the flagship model, the D9 combines advanced EV tech with luxury design, featuring innovations like a three-motor e3 system, rear-wheel steering, and the DiSus intelligent body control system – all built to redefine modern electric mobility. More than just an auto launch, the event underscored Denza's lifestyle positioning with the announcement of its exclusive automotive sponsorship of the Jacky Cheung 60+ Concert Tour this August. Whether you're a tech enthusiast, a luxury lover, or just someone who appreciates a good ride, dreams are definitely being built here. Watch Hype's Exclusive Reel: Benihana Open House At Suria KLCC Benihana, the world-famous teppanyaki restaurant, officially opened its first location in Malaysia at Suria KLCC recently, and we were invited to enjoy a meal and witness skilled culinary artistry and lively entertainment amidst a tastefully-decorated and inviting setting. For decades, Benihana has dazzled visitors from all over the world by turning a straightforward meal into an enthralling show. The art of tableside teppanyaki, in which skilled chefs slice, flip, and sear food directly in front of diners, is central to the Benihana experience. We had such a thrill! Watch Hype's Exclusive Reel: Shangri-La's 40th Anniversary Afternoon Tea Celebration Shangri-La Kuala Lumpur is marking its 40th anniversary in style with a special Afternoon Tea at the Lobby Lounge, running from now until 30th June. In collaboration with the London Tea Exchange – making its Southeast Asian debut – the hotel is offering a curated selection of 40 exquisite teas. Highlights include the Premium Rosebuds, an elegant Iranian rosebud infusion, and the Pistachio and Truffle blend – crafted over two years for a perfect balance. Paired with bites like Truffle Egg Salad éclairs and Charcoal Goat's Cheese quiches, it's a fusion of heritage and modern flavours. Plus, there's a takeaway set for RM188. Watch Hype's Exclusive Reel: BOH Cameronian Arts Awards 2025 The BOH Cameronian Arts Awards (BCAA) 2025 marked a milestone with its 20th edition, celebrating Malaysia's top talents in theatre, music, and dance. Leading the night was Randai 'MacBeth', which took home an impressive seven awards, solidifying its place as a major force in the local arts scene. Geetha Shankaran-Lam, at 56, clinched the Best Performer in Dance award for her role in Samskara – Past Reflections, Present Expressions, proving that brilliance only deepens with age. The evening also honoured other exceptional talents, including Dr. Bernard Tan and the creative team behind Teater Muzikal Sakti Merong Mahawangsa. As BCAA 2025 wrapped up, it was clear that Malaysia's arts scene continues to thrive, with each award underscoring the passion and creativity fueling the country's vibrant cultural landscape. Watch Hype's Exclusive Reel: Latihan Pestapora Malaysia Drops First Phase Lineup The anticipation for Latihan Pestapora Malaysia is heating up as the festival reveals its first phase lineup, featuring an exciting blend of Indonesian and Malaysian talent. Set for 26th July 2025, the event will showcase acts like . Feast, Hindia, Kunto Aji, and Pamungkas from Indonesia, alongside local favourites such as Bittersweet, Bunkface, DOLLA, SonaOne, and Salammusik. This festival isn't just about the music – it's a cultural exchange, giving fans a preview of the main Pestapora event in Jakarta this September. With tickets already flying off the shelves, Latihan Pestapora is shaping up to be a major moment in Malaysia's music scene, celebrating the rich musical connection between both nations. Grab your tickets NOW: Watch Hype's Exclusive Reel: KAO Malaysia Unveils 'Skin Protection, Life Perfection' Campaign KAO Malaysia, in collaboration with Watsons, launched the 'Skin Protection, Life Perfection' campaign, aimed at encouraging Malaysians to adopt skin protection as a foundation for lifelong health and confidence. To support this goal, the campaign introduced a collaborative ecosystem by combining Bioré skincare solutions with Watsons' rewards-based programmes, and includes a 1% sales donation drive benefiting local research to advance awareness and practices around skin protection and lifelong skin health. 'At KAO, we believe that skin protection is more than just a daily routine – it's the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow,' said Mr. Yamazaki Hirobumi, President of KAO Malaysia. Watch Hype's Exclusive Reel:
Emirates Woman
10-05-2025
- Entertainment
- Emirates Woman
Join the New Balance x Ounass cool club with their latest grey days drop
Fashion by Aminath Ifasa 2 mins ago In an industry saturated with neon spectacles and algorithmic hype cycles, New Balance has always moved to a different rhythm. This May, the 119-year-old Bostonian institution reaffirms its quiet dominance with Grey Days 2025 , a month-long ode to the shade that became its silent manifesto. The celebration kicks off with an immersive takeover at Koncrete Café, where the brand's latest collection materializes not just as product, but as cultural artifact. View this post on Instagram A post shared by KONCRETE®️ (@koncretespace) This year's Grey Days, curated in collaboration with luxury e-tailer Ounass, elevates that philosophy into a full-spectrum experience. From 9-11 May, Koncrete Café transforms into a monochrome gallery, where attendees can preview the 21-piece footwear and 11-piece apparel collection alongside a slate-grey themed menu (think activated charcoal lattes and ash-dusted pastries). The centerpiece? An exclusive photo booth framed by suspended sneakers, offering Instagram-ready proof that neutrality need not be anonymous. Grey was never supposed to be revolutionary. When New Balance first introduced its now-iconic palette in the 1980s, it was a pragmatic choice: urban runners needed shoes that mirrored their concrete habitats. But in rejecting the era's fluorescent excess, the brand crafted a visual language of restraint that would outlast trends. 'Grey looked good at any speed,' as the company's archivists note, a tacit rebuke to fashion's obsession with novelty. View this post on Instagram A post shared by OUNASS (@ounass) While the collection spans archival revivals (the MT10, 1000) and modern staples (9060, Fresh Foam X 1080v14), the hero launch is the 1906 Low-Top Sneakers in Mesh—available exclusively on Ounass from May 14. A masterclass in subtlety, the shoe reinterprets New Balance's 1906 foundation with breathable mesh and muted tonal stitching. Its release underscores a growing demand for hybrid designs that straddle technical performance and minimalist aesthetics. View this post on Instagram A post shared by New Balance (@newbalance) Grey embodies everything that sets New Balance apart,' says Global VP of Lifestyle Brian Lynn. It's not a color—it's a covenant with craftsmanship. That covenant extends to the 1300JP, arguably the collection's pièce de résistance. Released only once every five years, the sneaker—priced at Dhs1,349—has achieved near-mythic status among collectors for its precision engineering and buttery suede finishes. – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram Images: Supplied & Featured Image: Instagram @ lana_.jpg
