New Balance Malaysia Kicks Off Grey Days 2025 With New Pop-up & In-Store Experiences
Originally introduced in the 1980s to build a superior urban running shoe, the colour Grey continues to embody New Balance's dedication to craft, quality and fearless independence in every field. While vivid colours and bright whites became the order of the day for athletic wear, New Balance's Grey stood out amongst its competitors – all while proving to be a perfect complement to the concrete and asphalt backdrop of road running.
Grey Days 2025 is an expression of Grey as a limitless possibility. The classic New Balance shade is applied in various forms across twenty-one footwear and eleven apparel styles, ranging from all-time classics to modern favourites. The reissue of the 1300JP, the legendary style released once every five years, brings extra excitement to this year's celebration. The 1300JP stands out as one of New Balance's most sought-after styles, for its rarity, impeccable craftsmanship and unique place in global sneaker culture.
'Whether you're new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal,' said Brian Lynn, Global Vice President of Lifestyle. 'By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honouring the versatility and authenticity that is core to both our heritage and our future.'
Grey Days 2025 highlights several key launches throughout May. The launches include:
May 1: The Grey Shop launches in New Balance stores and on the New Balance website and will include new and existing Grey styles from the brand's lifestyle, performance, and kids ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more, in addition to a selection of timeless Grey apparel.
May 14: The 1906 Loafer launches in Malaysia. A reenvisioned classic penny loafer, this juxtaposition of sneakers and formal wear has been in high demand since launching late last year.
May 22: The ABZORB 2010 and 471 launch. The latest model launches from New Balance. Both are inspired by the brand's running heritage, ABZORB 2010 being a progressive take on 2000s-era running and 471 being the consumer's new go-to reimagined from '70s running silhouettes.
May 29: The 1300JP launches. Released just once every five years, New Balance's 1300JP has become one of the sneaker world's most sought-after styles.
As part of the Grey Days 2025 celebration in Malaysia, New Balance Malaysia launched two key experiences – the dedicated Pop-up at Pavilion Kuala Lumpur and the in-store experience at New Balance Pavilion Kuala Lumpur. The Pop-up is open from 9th to 18th May 2025, while the in-store experience is available from 9th May until 2nd June 2025. Customers can check out the latest Grey Day collection, join a hands-on workshop, and get a limited edition tote with a minimum purchase.
The Grey Days collection is now available at newbalance.com.my and at select New Balance stores, with in-store availability limited to selected models (Please note that some models may contain pigskin). Visit New Balance Malaysia's Facebook to find out more about the Grey Days 2025 celebration.
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The Star
07-08-2025
- The Star
So long to tech's dream job
SAN FRANCISCO: When Rachel Grey started working at Google as a software engineer in 2007, it was a good time to be a Noogler, or what the search giant called new employees. At a two-week orientation at Google's headquarters in Mountain View, California, Grey discovered a utopia of perks. The company's cafeterias served steak and shrimp, kitchens were stocked with fresh juices, and gyms offered free workout classes. Workers received stock grants on top of their salaries, a 50% match on their retirement contributions and a Christmas bonus that came in the form of US$1,000 tucked in an envelope. What also made an impression on Grey during orientation was that Google revealed how many machines were in its data centres. 'I saw how transparent things were in the company,' she said about the normally hush-hush information. Over the years, though, her experience changed as she became a software engineering manager. The Christmas bonus shrank. Employees were no longer provided a fire hose of corporate information. The company abandoned a pledge that its artificial intelligence would not be used for weapons. The budget for promotions dried up, pressuring Grey to lower performance ratings, which she said was 'stunningly painful.' In April, just shy of 18 years, the 48-year-old quit what was once her dream job. Life for workers at Silicon Valley's biggest tech companies is different. Very different. Gone are the days when Google, Apple, Meta and Netflix were the dream destinations for tech workers, offering fat salaries, lush corporate campuses and say-anything, do-anything cultures. Now the behemoth firms have aged into large bureaucracies. While many of them still provide free food and pay well, they have little compunction cutting jobs, ordering mandatory office attendance and clamping down on employee debate. It's the shut up and grind era, workers said. 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Hype Malaysia
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- Hype Malaysia
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