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kindlife x Tata CLiQ Palette Bring Global Beauty to India
kindlife x Tata CLiQ Palette Bring Global Beauty to India

Fashion Value Chain

time24-05-2025

  • Business
  • Fashion Value Chain

kindlife x Tata CLiQ Palette Bring Global Beauty to India

kindlife, a rising name in beauty and wellness for India's Gen Z, has announced a strategic partnership with Tata CLiQ Palette, Tata CLiQ's dedicated beauty platform. The collaboration aims to amplify kindlife's reach across India, offering a curated range of global beauty products—especially Korean and Japanese skincare—to the country's growing base of trend-conscious consumers. As part of the alliance, kindlife's storefront is now live on Tata CLiQ Palette, featuring over 30 K-beauty brands, including popular names like COSRX, Iunik, Frudia, Rovectin, and Skinfood. This expansion brings a discovery-first shopping experience to Indian consumers, tapping into the preferences of a digitally native generation that values innovation, natural ingredients, and preventative skincare. Radhika Ghai, Founder & CEO of kindlife, stated: 'This partnership helps us reach more consumers through a trusted platform while delivering an immersive, curated beauty journey aligned with today's digital-first shopping behaviors.' Tata CLiQ Palette, available via the Tata CLiQ Fashion app and in physical stores, houses over 1,000 authentic beauty brands across skincare, makeup, and fragrance. kindlife's product line will be accessible through both online and offline channels. Almona Bhatia, Chief Business Development Officer at Tata CLiQ, shared: 'kindlife's brand ethos resonates with our own—offering high-quality, globally trending beauty solutions. Korean beauty, in particular, focuses on holistic wellness, natural ingredients, and long-term skincare benefits. We believe this partnership will enrich our consumers' beauty experience.' With this move, kindlife strengthens its omnichannel presence and further solidifies its position as a go-to destination for global, conscious beauty products in the Indian market.

Kindlife partners with Tata Cliq Palette to expand presence
Kindlife partners with Tata Cliq Palette to expand presence

Fashion Network

time22-05-2025

  • Business
  • Fashion Network

Kindlife partners with Tata Cliq Palette to expand presence

Kindlife, a beauty and wellness platform has partnered with Tata Cliq Palette to scale its presence and expand access to global beauty across India. With this partnership, Kindlife will launch its curated selection of Korean beauty brands on Tata Cliq Palette. Currently, it offers over 30 K-beauty brands, such as COSRX, Coxir, Frudia, Neaf Neaf, Rovectin, Lunik, Skinfood, Secret Key among others and plans to soon launch Japanese beauty brands. Commenting on the partnership, Radhika Ghai, founder CEO of Kindlife in a statement said, 'We're thrilled to partner with Tata Cliq Palette to bring the best of globally trending beauty to Indian consumers, both online and offline. This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today's digital world.' Almona Bhatia, chief business development officer at Tata Cliq added, 'We're excited to collaborate with Kindlife, a brand that shares our commitment to offering cutting-edge, high-quality beauty products. We're confident that our consumers will find immense value in Kindlife's offerings as they continue to seek meaningful, self-expressive beauty choices. We look forward to a successful partnership.'

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