Latest news with #RadioOptimism
Malaysian Reserve
a day ago
- Health
- Malaysian Reserve
LG LAUNCHES THE OPTIMISM METER TO HELP CANADIANS SPREAD POSITIVITY THROUGH MUSIC
LG invites Canadians to spread the Life's Good message by creating and sharing songs that bring optimism to others TORONTO, Aug. 15, 2025 /CNW/ – LG Electronics Canada, Inc. (LG Canada) wants to strike a chord with Canadians with the launch of the Optimism Meter – a new initiative designed to amplify and track the power of optimism. LG believes that choosing optimism makes Life Good and the Optimism Meter underscores this belief. Research shows a strong connection between music and positive emotions with more than 60% of participants in a recent survey identifying music as their most frequently used non-pharmacological cognitive enhancer.1 With this, LG invites Canadians to contribute to the Optimism Meter, and move the meter, by creating a personalized song, and sharing it with someone special using its new AI music tool, Radio Optimism. Every track shared with #OptimismWins, #LifesGood, and #RadioOptimism fuels the Optimism Meter and helps unlock a $25,000 donation to benefit the MLSE Foundation. 'Music isn't just background sound – it's one of the most powerful emotional tools we have. Whether we're trying to shake off a bad mood, calm our nerves, or tap into joy, people instinctively turn to music to regulate how they feel,' commented Dr. Frank A. Russo, Cognitive Neuroscientist and Director of the Science of Music, Auditory Research and Technology (SMART) Lab. 'It helps us understand our emotions and express what words can't. But perhaps just as important, music connects us to others. Singing or listening together can synchronize heart rates and even brain activity, fostering empathy and trust. Research has shown that music can reduce stress hormones like cortisol, boost bonding hormones like oxytocin, and make us feel closer – especially when we share a musical experience with others. At a neurological level, music activates the same reward circuits in the brain as food, and social connection. This might explain why surveys have consistently found that music is one of the most common non-prescription strategies for managing mood. Music helps us feel better, together.' A global study from LG reveals similar findings. In fact, one-third of Canadians polled believe sharing feelings through emotional content [such as music] and media is one of the most necessary ways to build meaningful connections and ultimately fuel optimism.2 This belief is supported by the understanding that having shared musical experiences, even when asynchronous, can allow people to appreciate their common humanity.3 Furthermore, the act of engaging with music together can release oxytocin, promoting social bonding.4 Radio Optimism transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and be shared online for others to discover worldwide. Canadians can participate in the Optimism Meter by: Sharing how music fuels their optimism on social media using #OptimismWins #LifesGood #RadioOptimism Creating and sharing personalized songs with Radio Optimism using #RadioOptimism #LifesGood #OptimismWins Visiting to learn more about the campaign and track the progress of the Optimism Meter. Every comment, post, and song shared with the campaign hashtags will contribute to the Optimism Meter, and unlock various milestones, culminating in a $25,000 donation to the MLSE Foundation. Focused on helping youth reach their full potential through sport, MLSE Foundation helps young people facing barriers thrive by providing free access to programs that support physical health, mental well-being, education, and career readiness. One standout program is the dance program at MLSE LaunchPad that empowers young girls through movement and music. With mentorship from North Side Crew, the Toronto Raptors dance team, and a recent showcase win, the program continues to inspire confidence, creativity, and connection. The Optimism Meter is more than just a campaign; it's an invitation to celebrate the joy of music, connect with others, and make a positive impact on communities across Canada. Together, let's spread the good vibes and show that Life's Good when #OptimismWins! Learn more and join the movement at About LG Electronics Canada, Inc. LG Electronics Canada, Inc. is the Canadian subsidiary of LG Electronics Inc., a global sales innovator in technology and manufacturing headquartered in Seoul, South Korea. LG Electronics Canada, with its head office in Toronto, Ontario, is comprised of three business units – Home Appliances Solution, Media Entertainment Solution, and Eco Solution. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include TVs, audio solutions and portable devices, home appliances, residential and commercial air solutions, computer monitors and laptops, and industry-leading OLED and LED digital display solutions. For more information, visit _______________________________________ 1 Soares, J. M., & Barbosa, M. (2024). The use of pharmacological and non-pharmacological cognitive enhancers in the Portuguese population. Performance Enhancement & Health, 12(1), 100274. 2 Focaldata, Fieldwork conducted from April 29 to May 1, 2025. Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region. 3Good, A., Peets, K. F., Choma, B. L., & Russo, F. A. (2022). Singing foreign songs promotes shared common humanity in elementary school children. Journal of Applied Social Psychology, 52(12), 1158–1171. 4 Good, A., & Russo, F. A. (2022). Changes in mood, oxytocin, and cortisol following group and individual singing: A pilot study. Psychology of Music, 50(4), 1340–1347.
Cision Canada
a day ago
- Health
- Cision Canada
LG LAUNCHES THE OPTIMISM METER TO HELP CANADIANS SPREAD POSITIVITY THROUGH MUSIC Français
LG invites Canadians to spread the Life's Good message by creating and sharing songs that bring optimism to others TORONTO, Aug. 15, 2025 /CNW/ - LG Electronics Canada, Inc. (LG Canada) wants to strike a chord with Canadians with the launch of the Optimism Meter – a new initiative designed to amplify and track the power of optimism. LG believes that choosing optimism makes Life Good and the Optimism Meter underscores this belief. Research shows a strong connection between music and positive emotions with more than 60% of participants in a recent survey identifying music as their most frequently used non-pharmacological cognitive enhancer. 1 With this, LG invites Canadians to contribute to the Optimism Meter, and move the meter, by creating a personalized song, and sharing it with someone special using its new AI music tool, Radio Optimism. Every track shared with #OptimismWins, #LifesGood, and #RadioOptimism fuels the Optimism Meter and helps unlock a $25,000 donation to benefit the MLSE Foundation. "Music isn't just background sound – it's one of the most powerful emotional tools we have. Whether we're trying to shake off a bad mood, calm our nerves, or tap into joy, people instinctively turn to music to regulate how they feel," commented Dr. Frank A. Russo, Cognitive Neuroscientist and Director of the Science of Music, Auditory Research and Technology (SMART) Lab. "It helps us understand our emotions and express what words can't. But perhaps just as important, music connects us to others. Singing or listening together can synchronize heart rates and even brain activity, fostering empathy and trust. Research has shown that music can reduce stress hormones like cortisol, boost bonding hormones like oxytocin, and make us feel closer – especially when we share a musical experience with others. At a neurological level, music activates the same reward circuits in the brain as food, and social connection. This might explain why surveys have consistently found that music is one of the most common non-prescription strategies for managing mood. Music helps us feel better, together." A global study from LG reveals similar findings. In fact, one-third of Canadians polled believe sharing feelings through emotional content [such as music] and media is one of the most necessary ways to build meaningful connections and ultimately fuel optimism. 2 This belief is supported by the understanding that having shared musical experiences, even when asynchronous, can allow people to appreciate their common humanity. 3 Furthermore, the act of engaging with music together can release oxytocin, promoting social bonding. 4 Radio Optimism transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and be shared online for others to discover worldwide. Canadians can participate in the Optimism Meter by: Sharing how music fuels their optimism on social media using #OptimismWins #LifesGood #RadioOptimism Creating and sharing personalized songs with Radio Optimism using #RadioOptimism #LifesGood #OptimismWins Visiting to learn more about the campaign and track the progress of the Optimism Meter. Every comment, post, and song shared with the campaign hashtags will contribute to the Optimism Meter, and unlock various milestones, culminating in a $25,000 donation to the MLSE Foundation. Focused on helping youth reach their full potential through sport, MLSE Foundation helps young people facing barriers thrive by providing free access to programs that support physical health, mental well-being, education, and career readiness. One standout program is the dance program at MLSE LaunchPad that empowers young girls through movement and music. With mentorship from North Side Crew, the Toronto Raptors dance team, and a recent showcase win, the program continues to inspire confidence, creativity, and connection. The Optimism Meter is more than just a campaign; it's an invitation to celebrate the joy of music, connect with others, and make a positive impact on communities across Canada. Together, let's spread the good vibes and show that Life's Good when #OptimismWins! Learn more and join the movement at About LG Electronics Canada, Inc. LG Electronics Canada, Inc. is the Canadian subsidiary of LG Electronics Inc., a global sales innovator in technology and manufacturing headquartered in Seoul, South Korea. LG Electronics Canada, with its head office in Toronto, Ontario, is comprised of three business units - Home Appliances Solution, Media Entertainment Solution, and Eco Solution. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include TVs, audio solutions and portable devices, home appliances, residential and commercial air solutions, computer monitors and laptops, and industry-leading OLED and LED digital display solutions. For more information, visit
Campaign ME
01-08-2025
- Entertainment
- Campaign ME
LG turns inspiration into action through an interactive cinema campaign
Can a cinema ad make you miss someone and then inspire you to create a song? That was the emotional ambition behind the LG 'Radio Optimism' cinema campaign, which premiered in UAE cinemas. It transformed the brand's iconic 'Life's Good' philosophy into an interactive celebration of human connection through AI-powered music creation. The campaign centred on an interactive platform that helped users create personalised AI-generated songs for loved ones, transforming digital music creation into shared emotional experiences. Once created, songs could be sent directly to recipients or shared globally on the platform's discovery feed, extending individual connections into a worldwide community of musical storytelling. The cinema integration included a hero film that was adapted to different screen formats — the flat format utilised black bands to display a QR code for immediate platform access, while the full-screen scope format maximised visual immersion. This flexibility ensured audiences could transition seamlessly from passive viewing to active creation regardless of technical specifications, eliminating the typical friction between advertising inspiration and consumer action. The campaign was booked through Havas Media Group and facilitated by Motivate Val Morgan, targeting VOX Cinemas – Mall of the Emirates and Reel Cinemas – The Dubai Mall during cinema's biggest summer post-pandemic. As audiences flocked to theatres for blockbuster releases, the timing provided the perfect backdrop for an approach that turned passive cinema viewing into active emotional participation. The LG Radio Optimism campaign in cinemas The Radio Optimism campaign addressed a well-documented industry challenge: the disconnection paradox plaguing hyperconnected consumers. LG's research quantified this trend, highlighting how 68 per cent of people struggle to form genuine friendships despite constant digital interaction. The data underscores how communication technology has prioritised speed over meaningful connection. Rather than simply documenting this challenge, LG saw an opportunity to reposition itself — not just as a maker of products, but as a facilitator of emotional connection. The cinema execution featured a documentary-style hero film that proved the campaign's emotional impact through authentic family connections across physical distance. Rather than demonstrating features, the film showed how music can become a vehicle to express feelings that words cannot capture. 'Radio Optimism embodies everything our 'Life's Good with Affectionate Intelligent' philosophy represents—technology that enhances human connection rather than replacing it,' said Eileen Park, Head of Marketing at LG Electronics Gulf. 'We wanted to move beyond superficial digital interactions to help people express feelings they struggle to put into words. This campaign uses AI not to isolate but to facilitate genuine emotional expression. Cinema's emotional amplification allowed us to demonstrate this truth at the scale where audiences could feel it viscerally, then immediately act on that inspiration,' Park added. Lost in translation, found in music The Radio Optimism platform transformed emotional inspiration into tangible creative output through an intuitive process that balanced simplicity with personalisation. Users began by inputting simple prompts describing their feelings or memories — anything from 'missing my sister's laugh' to 'Remembering our late-night talks.' The platform then guided them through their preferred music genre and mood, allowing for creative control while maintaining accessibility for non-musicians. LG's AI, trained on a curated music dataset, interpreted these combined inputs to generate unique musical compositions while simultaneously creating matching album artwork that reflects the song's emotional tone. The technical sophistication remained invisible to users, who experienced only the magic of seeing their feelings transformed into personalised soundtracks tailored to their artistic preferences. From the big screen to heart and, then, to action 'Radio Optimism is a beautiful example of how a brand can move beyond product into purpose. It's not trying to sell — it's trying to connect using storytelling not just to make us feel, but to make us participate. And placing this experience in cinema — where emotion lives at full scale — was both strategic and poetic,' said Sahal Valliyot, Deputy Marketing Manager, Motivate Val Morgan. 'This is exactly the kind of emotional storytelling we need more of on the big screen,' said Ali Elkara, Senior Account Manager at Motivate Val Morgan. 'When brands create genuine moments that resonate with people's real feelings, cinema becomes the perfect amplifier for that connection.' Industry insights confirm that combining cinema's large-scale visuals with interactive prompts results in higher information retention and amplified engagement. Redefining the LG brand purpose Radio Optimism didn't just redefine the LG brand purpose — it redefined what's possible when cinema advertising moves beyond interruption into invitation. The campaign proved that when brands solve real human problems through immersive storytelling, the big screen becomes more than an advertising medium: it becomes a catalyst for genuine human connection that extends far beyond the theatre walls. CREDITS: Client: LG Agency: Havas Media Group Facilitator: Motivate Val Morgan
Malaysiakini
01-08-2025
- Entertainment
- Malaysiakini
Say it with a song: Join the LG Radio Optimism challenge and share your heart
We live in a time where everyone seems connected, yet many quietly feel alone. It's easy to scroll for hours through feeds filled with updates and perfectly curated smiles, but harder than ever to find the kind of connection that feels real. A recent global study found that 68% of people say it has become harder to make true friends in today's digital landscape. One in three admitted they've had one or fewer meaningful connections in the past month, while 8% confessed they've had none at all. Understanding this growing sense of disconnection, LG introduces Radio Optimism, taking the beloved tradition of radio dedications and reshaping it for today's digital world. Instead of being just another platform to scroll through, it offers a way for anyone to turn their own words into an AI‑generated song, complete with custom cover art, and dedicate it to someone special — a simple gesture that can brighten someone's day and make a connection feel more personal. Radio Optimism Challenge The best part is, between 1 and 31 August 2025, every song you create also enters you into the Radio Optimism challenge, where the most heartfelt dedications can win prizes like the LG xboom Bounce, xboom Grab and xboom Buds. The process is straightforward, so anyone can create a heartfelt dedication with ease. Here's how you can get started: Step 1: Visit the platform Head over to The website is easy to navigate and works on both desktop and mobile, so you can start anywhere. Step 2: Download your assets Once your song is generated, download the cover art and copy the track URL provided. Step 3: Share on Instagram Go to @lg_global on Instagram, head to the Highlights, tap on #LifesGood, and use the 'Add yours' feature to join in. Step 4: Set your profile as public Make sure your Instagram profile is public so your entry can be seen. Step 5: Upload and tell your story Upload the song's cover art, add the track link, and write a short note about who you're dedicating it to and why. Step 6: Use the hashtags Include #RadioOptimism #LifesGood #LGMalaysia #LGEMalaysia in your post. Step 7: Tag and link Tag your friend and include the track URL in your post. Step 8: Submit your entry Screenshot your IG Story, copy the track URL, and complete the online form at to submit your entry and learn more about the challenge. What makes this effort special isn't the technology behind it, but the way it taps into something Malaysians already hold dear: those small sparks of connection that brighten our everyday lives. A song can instantly take you back to late-night drives or moments with friends, just like those surprise dedications we've all heard on the radio during commutes or balik kampung trips. Imagine being in that evening jam and hearing a song that feels like it was made just for you — that's the kind of connection Radio Optimism hopes to spark. 'We want Malaysians to know that LG Radio Optimism is about expressing gratitude, love and encouragement in ways that feel genuine. This campaign is our invitation to everyone to share a little light and remind each other that life's good when we stay connected,' shared Mr Justin Choi, Managing Director of LG Electronics Malaysia. Ultimately, LG Radio Optimism is about creating moments that last. A simple dedication can turn an ordinary day into something memorable, offering a reminder that even small gestures can leave a lasting impression. In a fast‑moving world, these are the connections that stand still — moments people will remember long after the song ends. This content is provided by LG Malaysia The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini. Interested in having your press releases, exclusive interviews, or branded content articles on Malaysiakini? For more information, contact [email protected] or [email protected]
UAE Moments
28-07-2025
- Entertainment
- UAE Moments
LG's Radio Optimism: A Heartfelt Tune to Brighten Your Day
In a world where endless scrolling and double-tapping dominate how we connect, LG is reminding us of something beautifully simple: real connection comes from the heart, not the algorithm. Introducing Radio Optimism, a refreshing new initiative under LG's Life's Good campaign that swaps digital noise for something more meaningful, personalized songs made just for the people who matter most to you. Whether it's a friend who's been your rock, a parent who's your hero, or a partner who lights up your days, Radio Optimism lets you express how you feel through music. All it takes is a few taps. Visit the Radio Optimism platform, share a few words about your someone special, and LG's platform turns your sentiment into a one-of-a-kind song, ready to be shared, and remembered. Because when someone creates a heartfelt song for you, or you make one for them, that's when true connection happens. That's when Life's Good becomes more than a slogan, it becomes a feeling. From touching tracks like My Dad, My Hero to cheerful melodies like Keep Swimming and Loving Life With My Beautiful Wife, the campaign already features hundreds of tunes that speak the language of emotion. And while AI plays a role in helping bring these songs to life, the heart behind each melody is entirely human. Radio Optimism is more than a campaign; it's a dedication station. It's a space where positivity is broadcast 24/7, and kindness takes center stage. In a time when we all need a little more optimism, LG is putting a smile back on our feeds, and in our hearts. Because technology should bring us closer. And LG believes that starts with reminding people that Life's Good, especially when we're kind to one another. So… who's your song for?
