Say it with a song: Join the LG Radio Optimism challenge and share your heart
A recent global study found that 68% of people say it has become harder to make true friends in today's digital landscape. One in three admitted they've had one or fewer meaningful connections in the past month, while 8% confessed they've had none at all. Understanding this growing sense of disconnection, LG introduces Radio Optimism, taking the beloved tradition of radio dedications and reshaping it for today's digital world.
Instead of being just another platform to scroll through, it offers a way for anyone to turn their own words into an AI‑generated song, complete with custom cover art, and dedicate it to someone special — a simple gesture that can brighten someone's day and make a connection feel more personal.
Radio Optimism Challenge
The best part is, between 1 and 31 August 2025, every song you create also enters you into the Radio Optimism challenge, where the most heartfelt dedications can win prizes like the LG xboom Bounce, xboom Grab and xboom Buds. The process is straightforward, so anyone can create a heartfelt dedication with ease. Here's how you can get started:
Step 1: Visit the platform
Head over to RadioOptimism.lg.com. The website is easy to navigate and works on both desktop and mobile, so you can start anywhere.
Step 2: Download your assets
Once your song is generated, download the cover art and copy the track URL provided.
Step 3: Share on Instagram
Go to @lg_global on Instagram, head to the Highlights, tap on #LifesGood, and use the 'Add yours' feature to join in.
Step 4: Set your profile as public
Make sure your Instagram profile is public so your entry can be seen.
Step 5: Upload and tell your story
Upload the song's cover art, add the track link, and write a short note about who you're dedicating it to and why.
Step 6: Use the hashtags
Include #RadioOptimism #LifesGood #LGMalaysia #LGEMalaysia in your post.
Step 7: Tag and link
Tag your friend and include the track URL in your post.
Step 8: Submit your entry
Screenshot your IG Story, copy the track URL, and complete the online form at lg.com/my/contest/radio-optimism/ to submit your entry and learn more about the challenge.
What makes this effort special isn't the technology behind it, but the way it taps into something Malaysians already hold dear: those small sparks of connection that brighten our everyday lives. A song can instantly take you back to late-night drives or moments with friends, just like those surprise dedications we've all heard on the radio during commutes or balik kampung trips. Imagine being in that evening jam and hearing a song that feels like it was made just for you — that's the kind of connection Radio Optimism hopes to spark.
'We want Malaysians to know that LG Radio Optimism is about expressing gratitude, love and encouragement in ways that feel genuine. This campaign is our invitation to everyone to share a little light and remind each other that life's good when we stay connected,' shared Mr Justin Choi, Managing Director of LG Electronics Malaysia.
Ultimately, LG Radio Optimism is about creating moments that last. A simple dedication can turn an ordinary day into something memorable, offering a reminder that even small gestures can leave a lasting impression. In a fast‑moving world, these are the connections that stand still — moments people will remember long after the song ends.
This content is provided by LG Malaysia
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
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