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Entrepreneur
08-07-2025
- Business
- Entrepreneur
InPrime Finserv Raises INR 50 Cr Led by Pravega Ventures to Expand Credit Access
The funds will be deployed to deepen the company's presence in underserved regions across India, often referred to as 'Bharat', and broaden access to structured credit for the emerging middle class. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Bengaluru-based NBFC InPrime Finserv has secured INR 50 crores (USD 6.02 million) in a Series A1 funding round led by Pravega Ventures, with continued support from existing investors Z47, InfoEdge Ventures, and Kettleborough VC. The funds will be deployed to deepen the company's presence in underserved regions across India, often referred to as 'Bharat', and broaden access to structured credit for the emerging middle class. Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv is focused on empowering Informal Prime Households—micro and nano entrepreneurs, self-employed professionals, small retailers, and those in agriculture—through customized credit products delivered via a tech-first, risk-conscious approach. "InPrime's tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve," said Rajat Singh, Co-founder and CEO of InPrime. "Our customers are the lifeblood of India's informal economy. When they grow, India accelerates toward its USD 10-trillion ambition — and we're proud to stand shoulder-to-shoulder with them." The company, operating under STK Credit Private Limited, offers a multi-product, multi-channel credit experience, and leverages tools like its vernacular Credit-O-Meter to identify high-intent borrowers. It has already disbursed INR 100 crores in credit to 7,500+ households. Rajat Singh, Co-founder and CEO, InPrime Finserv, said, "Our Prime customers — the emerging middle class driving India's informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it's time to fund their next leap, they are forced to stitch together loans, one painful step at a time." "We are fixing that. InPrime's tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its USD 10-trillion ambition — and we're proud to stand shoulder-to-shoulder with them," he added. In the coming 12 months, InPrime aims to expand to 50 locations across Karnataka, Uttar Pradesh, Rajasthan, and Haryana, while also strengthening its product offerings, exploring secured lending, and forging co-lending partnerships to diversify its capital base. "Expanding credit access for the real economy is core to India's path to becoming a developed nation. InPrime is applying first-principles and digital first thinking for Bharat's small businesses, upgrading the approach with their aspirations," said Avnish Bajaj, Founder and Investor, Z47. "The founding team of Rajat, Sneh, and Manish have an enviable through cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services."


Time of India
07-07-2025
- Business
- Time of India
InPrime Finserv raises Rs 50 crore in Series A1 funding led by Pravega Ventures
BENGALURU: InPrime Finserv , a tech-enabled NBFC focused on India's emerging middle class, has raised Rs 50 crores in a Series A1 funding round. The round was led by Pravega Ventures with continued backing from existing investors Z47, InfoEdge Ventures, and Kettleborough VC. The capital will power InPrime expanding into deeper geographies — often referred to as 'Bharat' — where aspirational, credit-deserving households remain underserved by traditional finance. Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh , InPrime Finserv is focused on serving India's Informal Prime Households—aspirational customers with stable incomes and a strong drive for upward mobility. This segment includes micro and nano entrepreneurs, self-employed professionals, small retailers, and those engaged in farming and allied agri sectors. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas Prices In Dubai Might Be More Affordable Than You Think Villas In Dubai | Search Ads Get Quote The founding team brings deep experience in lending and financial services with past Leadership roles at Ujjivan Small Finance Bank . Rajat Singh, Co-founder and CEO, InPrime Finserv, said in a statement, 'Our Prime customers — the emerging middle class driving India's informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it's time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that. InPrime's tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we're proud to stand shoulder-to-shoulder with them.' Live Events A spokesperson from Pravega Ventures said in a statement, "India's emerging middle class is the engine of the country's next economic chapter. InPrime is building where it truly matters. They're expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega' said . Since inception, InPrime has served over 7,500 households by providing nearly Rs 100 crore of credit to the emerging middle class. Over the next 12 months, the company aims to expand its footprint to around 50 locations, resulting in a presence across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.

The Hindu
07-06-2025
- Lifestyle
- The Hindu
Design finds from Chennai
Located on busy Chamiers Road in R.A. Puram, a red brick building houses three stores — Jaypore, Suvasa, and Bagh — and is a one-stop destination for all things decor. From ikat bedspreads to beautifully woven fruit covers, they offer locally made and environmentally friendly products. Here are six picks for the season: Jaypore Founded in 2012 and acquired by Aditya Birla Fashion and Retail Limited in 2019, this premium artisanal lifestyle brand recently opened its first store in Chennai, marking its debut in Tamil Nadu. Jaypore curates handcrafted products, sourced directly from artisans and craftsmen across India. They offer a selection spanning apparel, home décor, accessories, jewellery, and more. Storage unit The storage box, priced at ₹2,490, is made of mango wood and brass. Its handcrafted nature means each unit is slightly different, showcasing the artist's creativity. It is part of the Nimat collection and easy to maintain — just wipe it with a soft dry cloth for longevity. Dinnerware Inspired by the nature of Himachal Pradesh, the Ruhan collection offers a luxurious range of dinnerware, including platters and serveware. The collection, with its blend of stylised floral motifs and glimpses of the striking Himalayan Monal, starts at ₹1,590. Suvasa Founded in 2000 by Oona and Rajat Singh, Suvasa launched its new Chennai branch last year. Rooted in Jaipur and inspired by nature, its collections celebrate earthy palettes, tactile textures, and a design ethos that is both understated and refined. Seagrass basket The basket, hand painted with bright red poinsettias, is lightweight and earthy. Made from natural seagrass and cane, it's a multipurpose piece that can double up as an office tiffin bag or a classic picnic companion. It is priced at ₹1,550. Food and fruit covers Made by women artisans, the umbrella food cover is crafted from delicate net fabric and adorned with hand embroidery. It blends functionality with craftsmanship, and is priced at ₹2,100. The fruit cover, also crafted from net, is edged with colorful printed fabric, intricate beading, and hand embroidered French knot roses. Part of the collection for the past 10 years, it is priced at ₹350 per piece. Bagh Bagh by Seasons, a 20-year-old brand based in Vadodara, opened its Chennai branch six months ago. The store combines local printing techniques with natural fabrics to create a style that is uniquely indigenous. All motifs are designed by an in-house team of artists. Ikat cushion cover This cotton cushion cover is a go-to for anyone who loves Indian textiles. Available throughout the season, it comes pre-shrunk and should be hand-washed. The store also provides other kind of cushion covers such as silk block print and jute. Priced at ₹1,500 Bedspread set For a cosy home experience, this bedspread set is a must. Made from hand block printed cotton fabric, this cotton cushion cover is priced at ₹950, the quilt at ₹9,450, and the dohar (a traditional Indian blanket or comforter) at ₹6,350.