InPrime Finserv raises Rs 50 crore in Series A1 funding led by Pravega Ventures
InPrime Finserv
, a tech-enabled
NBFC
focused on India's emerging middle class, has raised Rs 50 crores in a Series A1 funding round. The round was led by
Pravega Ventures
with continued backing from existing investors Z47, InfoEdge Ventures, and Kettleborough VC.
The capital will power InPrime expanding into deeper geographies — often referred to as 'Bharat' — where aspirational, credit-deserving households remain underserved by traditional finance.
Founded in 2021 by Sneh Thakur, Manish Raj, and
Rajat Singh
, InPrime Finserv is focused on serving India's Informal Prime Households—aspirational customers with stable incomes and a strong drive for upward mobility. This segment includes micro and nano entrepreneurs, self-employed professionals, small retailers, and those engaged in farming and allied agri sectors.
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The founding team brings deep experience in lending and financial services with past Leadership roles at
Ujjivan Small Finance Bank
.
Rajat Singh, Co-founder and CEO, InPrime Finserv, said in a statement, 'Our Prime customers — the emerging middle class driving India's informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it's time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that. InPrime's tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we're proud to stand shoulder-to-shoulder with them.'
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A spokesperson from Pravega Ventures said in a statement, "India's emerging middle class is the engine of the country's next economic chapter. InPrime is building where it truly matters. They're expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega' said .
Since inception, InPrime has served over 7,500 households by providing nearly Rs 100 crore of credit to the emerging middle class. Over the next 12 months, the company aims to expand its footprint to around 50 locations, resulting in a presence across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.
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