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Pink Villa
2 days ago
- Entertainment
- Pink Villa
EXCLUSIVE: Aamir Khan to release of Sitaare Zameen Par on 1200 screens; Set for a platform release
Over the years, Aamir Khan has come up with the most unique ideas to release his feature films on the big screen. Come June 20, and the actor is all set to introduce another innovation. According to sources close to the development, Aamir Khan along with his national distribution PVRInox are all set to give a platform release to Sitaare Zameen Par, with the idea to increase the show on a real-time basis through the day of release, leading to the opening weekend. According to reliable sources, Sitaare Zameen Par will see an all-India release on about 1000 to 1500 screens on the opening day. 'The makers were exploring several release ideas, and the plan at the moment is to bring the film on approx. 1250 screens. Aamir Khan is confident of the film, and is well aware about the change in audience dynamics, which is the reason why he is looking at a longer game than a shorter one,' revealed a source close to the development. The source further informed that Aamir is confident to evoke a collective emotion among the cine-goers, in a packed auditorium. 'The release will be more concentrated towards the high-performing cinema halls in the respective areas, before slowly transitioning to the mass belts on demand. Given that the film isn't arriving on any OTT platform, Aamir and the team have enough time to adopt the strategy based on word of mouth,' the source added. Sitaare Zameen Par is scheduled to release only on the big screen on June 20, and Aamir is looking to aggressively promote the film post the release too, as he believes that the film has the legs to perform well at the box office in the long run. 'Internationally too, it's a strategic release, though the exact plans would be known closer to the release,' the source concluded. Interestingly, the platform release strategy has been used by Rajshri and YRF in the past on films like Hum Aapke Hai Kaun, Dum Laga Ke Haisha, and Uunchai among others. Stay tuned to Pinkvilla for more updates.
India.com
28-04-2025
- Entertainment
- India.com
Remember Amrita Prakash who played Shahid Kapoor's sister-in-law in ‘Vivah'? Here's how she looks now
Home Entertainment Remember Amrita Prakash who played Shahid Kapoor's sister-in-law in 'Vivah'? Here's how she looks now Remember Amrita Prakash who played Shahid Kapoor's sister-in-law in 'Vivah'? Here's how she looks now This actress who essayed the role of Amrita Rao's sister has also appeared in several TV serials. All the child artists who make commence their career at young age often leave the audience astounded with their 20 year transformation. Some get famous with one line, while some become a bleak memory. In the list of several popular child artists who shocked us, do you remember the girl who played the role of Amrita Rao's sister in the iconic film 'Vivah'? If you are a movie buff then you would know that her character was Rajni, aka, choti. She was Shahid Kapoor's sister-in-law who was mostly seen with a two sided spick and span pigtail with a mischievous smile on her face. Her name is Amrita Prakash. 'Vivah' remains a pop cultural phenomenon as it has gone down the meme culture as well. It was directed by Sooraj Barjatya who is known to make amazing family drama films. Where is Amrita Prakash after 19 Years of 'Vivah' ? The romantic drama was released in 2006. The plot revolved around a simple couple and how they navigated their lives as individuals from their arranged marriage till after. It became a huge commercial success and also was listed as one of the highest grossers of the year. View this post on Instagram A post shared by Amrita Prakash (@amoopointofview) Amrita Prakash made her debut on screen with an ad commercial. She has famous ad films to her name like Rasna, Glucon-D, Daburetc. She eventually tared working in the television industry. Her first film was Anubhav Sinha's Tum Bin in 2001. She even got the opportunity to host a show, Kya Masti Kya Dhoom, with Sonali Bendre. Like several other actors, she also divulged into Malayalam films. View this post on Instagram A post shared by Amrita Prakash (@amoopointofview) After a string of ad commercials, tv shows, movies, she bagged a role in Rajshri productions that defined a key milestone on her career. In several interview she has acknowledged the fact how Sooraj Barjataya's film remains one of the biggest milestones that also put her on map across the country. Prakash had a cameo in Arjun Rampal, Kareena Kapoor, Kajol starrer family drama 'We Are a Family.' For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Entertainment News on More Stories
