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Malaysian Reserve
6 days ago
- Automotive
- Malaysian Reserve
Hyundai Celebrates the Ninth Annual National Salute to America's Heroes Hyundai Air & Sea Show
Memorial Day Weekend celebration in Miami Beach, including the world-class Hyundai Air & Sea Show®, takes place May 24-25 Hyundai donates $50,000 to Folds of Honor Hyundai deepens commitment to military and veterans, honored with multiple national recognitions in 2024–2025 MIAMI, May 24, 2025 /PRNewswire/ — Hyundai proudly announces the return of the National Salute to America's Heroes for Memorial Day weekend, May 24-25, 2025, on the iconic sands of Miami Beach. Now in its ninth year, this free two-day patriotic extravaganza remains the nation's premier celebration honoring the U.S. military, first responders, and their families. Featuring the thrilling Hyundai Air & Sea Show® and an engaging display village complete with interactive exhibits, simulators, and entertainment suitable for all ages, this event promises fun and excitement for the whole family. Since its debut in 2017, the National Salute to America's Heroes has evolved into the premier U.S. Military celebration and remembrance event held annually during Memorial Day weekend. This event stands as a cornerstone of Hyundai's enduring dedication to supporting the U.S. military. Continuing this commitment for the fifth consecutive year, Hyundai will contribute $50,000 to Folds of Honor, facilitating scholarships for the spouses and children of America's fallen and disabled service members. 'At Hyundai, we take immense pride in honoring the brave men and women of the U.S. military and first responders who dedicate their lives to protecting our freedoms. The Hyundai Air & Sea Show® is more than just an event – it's a tribute to their service, a celebration of their courage, and a reminder of the sacrifices made on our behalf,' said Randy Parker, president and CEO, Hyundai Motor North America. 'As we continue our partnership with the National Salute to America's Heroes, we reaffirm our unwavering commitment to supporting the military community and creating meaningful experiences that bring people together in gratitude and respect.' 'We are deeply honored to support the U.S. military and pay tribute to America's heroes each Memorial Day,' said Michael Orange, vice president, national sales, Hyundai Motor America. 'Our commitment to the military community is unwavering, and we are proud to help ensure this important tradition endures. This year, we are especially honored to continue our support for Folds of Honor with a $50,000 donation, helping provide educational scholarships to the spouses and children of America's fallen and disabled service members.' 'Thanks to the support of Hyundai, we are able to create a national signature event that honors and pays its respects to the men and women of our military and first responders,' said Mickey Markoff, executive producer, Hyundai Air & Sea Show. 'There is no better time than Memorial Day weekend to pay tribute to our military and those who have paid the ultimate sacrifice on behalf of our freedom.' National Salute to America's Heroes Event DetailsThe National Salute to America's Heroes is headlined by the Hyundai Air & Sea Show®—proudly known as The Greatest Show Above the Earth™. This awe-inspiring Memorial Day Weekend tradition honors the men and women of the United States military and first responder agencies through thrilling demonstrations on land, sea, and in the air. The event is free and open to the public, with prime viewing areas along Miami Beach from 1st to 10th Street and from 14th to 15th Street. Expanding across five city blocks, the Florida Power & Light Patriot Display Village (open 12:00 p.m. – 5:00 p.m.) delivers an immersive, hands-on experience showcasing the strength, technology, and innovation of the U.S. Armed Forces. Located east of Lummus Park along Ocean Drive between 11th and 14th Streets, the Florida Power & Light Patriot Display Village features an impressive lineup of military equipment including an M1 Abrams tank, an F-16 fighter jet, rifle ranges, tactical gear, and interactive exhibits. Among these, the Hyundai Hangar stands out as a patriotically themed consumer event space paying homage to the military and first responders. Positioned between 12th and 13th Street, it showcases the 2025 IONIQ 5 and 2026 IONIQ 9 with a hydration station, alongside a collaborative Letters to Heroes branded writing station, encouraging guests to send letters to U.S. Troops. Additionally, there are various interactive activities and themed giveaways to engage visitors. Outside the hangar, the 2025 Hyundai Santa Fe XRT and 2026 Palisade XRT Pro models are on display. Hyundai's presence extends further with several activations across the area, including specially wrapped Hyundai Tucson N Line, Santa Cruz , Santa Fe , and IONIQ 9 vehicles, honoring the five branches of the military and first responders. Another central feature is the Memorial Day Flag Remembrance Garden presented by GovX—a solemn tribute honoring the 3,000 fallen South Florida warriors who gave their lives in defense of freedom. Within the Florida Power & Light Patriot Display Village, the Monster Energy Action Zone keeps the adrenaline pumping with jaw-dropping motocross stunt shows by the world-renowned Keith Sayer's FMX Demonstration Team. Featuring high-flying tricks, gravity-defying jumps, and thrilling acrobatics, scheduled performances take place several times daily, offering nonstop excitement for ground-level spectators. For younger guests, the Nicklaus Children's Hospital Kids Zone presents the Stay Fit Aviation-Themed Fun Zone—an engaging, activity-packed experience with aviation-themed obstacle courses, rock climbing walls, bungee jumping, inflatables, photo ops, and an interactive activation with the Miami Children's Museum, blending fun with fitness and education. Guests can also refuel at the Mission BBQ Food Court, featuring culinary favorites like Bolay and other delicious bites throughout the day. Hyundai's Military SupportHyundai demonstrates its steadfast support for the U.S. Military through its Stars and Stripes employee resource group, dedicated to recognizing veterans, active-duty service members, and their families within the company. Furthermore, Hyundai's Veteran Employment Transition program actively seeks to recruit military veterans for parts and service positions at Hyundai dealerships. The company offers veterans complimentary access to its factory training centers across the United States, providing both in-person and online courses. This initiative enables veterans to begin their automotive career journey even before transitioning out of the military. Hyundai also offers discounts for eligible active duty, reservist/National Guard veteran, and retired U.S. military personnel through its special military program. Hyundai offers a $500 incentive to the military and first responders on all its vehicles. For additional details, please visit Hyundai Military Program and Hyundai First Responders Program. Hyundai Motor America continues to earn national recognition for its steadfast support of veterans, active-duty military personnel, and their families. In 2025, Hyundai was honored as a VETS Indexes 3 Star Employer and as a VIQTORY Military Friendly® Employer and Military Spouse Friendly® Employer, reflecting its commitment to fostering a military-friendly workplace and providing meaningful career opportunities and flexibility for military spouses. Additionally, Hyundai was named to the 2024 Military Times Best for Vets: Employers list, which recognizes organizations with exemplary support for veterans and military-connected employees as well one of U.S. Veterans Magazine's 'Top Veteran-Friendly Companies' for its commitment to hiring and supporting veterans. These achievements underscore Hyundai's ongoing dedication to creating opportunities for veterans and military families, promoting an inclusive workplace, and supporting those who have served our nation. About National Salute to America's Heroes The National Salute to America's Heroes presented by Hyundai is a nationwide two-day celebration of the true spirit of Memorial Day, held in Miami Beach, Florida featuring the Hyundai Air & Sea Show®. The Hyundai Air & Sea Show® focuses on honoring and paying tribute to the military who protect the freedoms of all Americans and those who have paid the ultimate sacrifice. The Hyundai Air & Sea Show® will be livestreamed starting at Noon on Saturday, May 24, and Sunday, May 25, 2025, presented by Northrop Grumman. The livestream will include real-time coverage, professional commentary, interviews, and exclusive behind-the-scenes access. Viewers worldwide can tune in at to experience this patriotic spectacle from anywhere Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
Forbes
21-04-2025
- Automotive
- Forbes
Cars, Dining, Fashion Collabs: Genesis House Sets The Stage For Luxury
New York City's Genesis House The most exciting reveal at the New York Auto Show didn't happen at the Javits Center; it unfolded a mile south at Genesis House, the showroom, restaurant and event space in the city's Meatpacking District. There, in an expansive light-filled space paved with honeyed floors and accented by modern artwork, the Genesis team created the ultimate setting to reveal its latest innovation, the X Equator off-road SUV. Following the fanfare and snapping of cameras, the guests were guided down a flight of stairs and into a lower level theater where yet another reveal would take place. There, with more tightly curated lighting, screens and sound, a true theatrical experience took place: Amid a zooming swirl of speed and sound emerged the Genesis Hypercar and the debut of the Genesis Magma Racing team, a new world-class effort focused on competing at Le Mans. Just after the Hypercar took the stage but before media and fans came closer, Hyundai executives including global CEO José Muñoz, North American CEO Randy Parker, chief creative officer Luc Donckerwolke and vice president of design Sang Yup Lee took to the stage for a group photo to celebrate the announcement. The evening's showcase is just one raison d'être for Genesis House, the three-level showroom and 'embassy of Korean Culture,' said Rachel Espersen, executive director, brand experience at Genesis House. Drawing on an expression Donckerwolke is known for, 'design is brand and brand is design,' the mission of the venue is to embody the Genesis philosophy of creativity and hospitality in a single immersive space through events and collaborations. With this mission, Genesis House opened in New York just nearly four years ago. In the time since, Genesis House has become a go-to place in the fashionable Meatpacking District as well as a destination for immersion in modern Korean culture. Creative collaborations include those with production designer Ethan Tobman, floral designer Jeff Leatham and with the Council of Fashion Designers of America on a fashion incubator, the Genesis House AAPI Design + Innovation Grant. And, it's become known for as a culinary destination. Guests get a ringside seat to the Genesis House kitchen You'd be forgiven for darting into Genesis House and dashing right up the stairs to the second floor restaurant and tea house. The setting, notable for a traditional wood ceiling that mimics the rooflines of Korean villages built with age-old tongue and groove carpentry rather than hammer and nails, creates a space as quaint as it is chic. And it sets the stage for a culinary experience, with lunch and dinner offered as a tasting menu of traditional Korean dishes in a modern presentation, or an a la carte dinner menu featuring many of the same items on the tasting menu. To complement, Genesis House cellars a world-class wine lists and the most expansive list of Korean spirits in New York, 28 in all. The Genesis GV80 Coupé on display at Genesis House At the first floor entrance to Genesis House, guests are greeted by product specialists who are knowledgeable about the cars on display as well as the materials, design details and other factors that go into commissioning a Genesis vehicle. Armed with iPads and sample materials on display, buyers can see, touch and feel the variety of trim and color options available for any of the brand's models. Throughout the space guests will find the lineup of vehicles, from the GV60 electric SUV to the G80 luxury sedan to the GV80 Coupé, the brand's latest SUV. There, they can sit in the cars, try the technology and get a feel for the seats and upholstery, though test drives are not available; that requires a visit to a dealership, something product specialists can also help with. On some days, however, not all vehicles will be on display; guests may instead find concept cars or other displays that set the tone for the brand's design vision. And yet on other days, a collaborative exhibition may dominate the space, but the mission is always the same: to tell the Genesis story in a way that resonates among all the senses. The Genesis X Equator at its Genesis House Reveal Genesis could hardly have picked a better location for Genesis House, the only such space in the Genesis portfolio. Nestled between 14th Street and 10th Avenue, just West of the High Line and just south of Little Island Park, the venue's expansive windows offer a view of these iconic destinations. In warmer weather an outdoor terrace allows guests to bask in the sun and take in an even better view of the neighborhood. Genesis House is open to the public, offering lunch and dinner, as well as tea service, Tuesday through Sunday. Guests are invited to tour the first floor showroom, dine on the second floor or simply relax in the reading room. Special events, however, are by invitation (and may impact restaurant hours) and are quite the coveted ticket, even when its not leading the fervor of the auto show just down the street.
Yahoo
02-04-2025
- Automotive
- Yahoo
Ford and GM report big sales boosts as Trump's tariffs threaten to raise prices and hit their profits
GM and Ford reported big sales boosts ahead of Trump's 25% tariff on imported cars. People have been "rushing" to buy ahead of the levies, dealers and economists have told BI. Analysts have said both automakers' bottom lines could be hit hard by the tariffs. GM and Ford reported big increases in the number of cars sold ahead of the Trump administration's 25% tariffs on imported vehicles. GM said that new vehicle sales had jumped nearly 17% compared to the first quarter of last year, while Ford reported a 19% increase in retail sales in March and a 5% increase overall for the quarter. It also reported a 94% increase in EV sales. Ford still saw total sales drop 1%, largely due to the discontinuation of two models last year. The two carmakers are among the most exposed to the 25% levy on imported vehicles that Trump announced would take effect Wednesday. Trump announced this last week after previously granting the auto industry a 30-day exemption from similar levies on Canada and Mexico. GM and Ford both build cars for the US market in factories in Mexico. GM's Blazer and Equinox EVs and Ford's Mustang Mach-E are manufactured in the country. Automakers and analysts have warned that Trump's auto tariffs will have a devastating impact on the industry, pushing up prices and potentially wiping out profits of the Detroit "Big Three" — GM, Ford, and Stellantis. Analysis from Anderson Economic Group estimated that the levies could raise prices of new cars by between $4,000 and $12,000 depending on the vehicle, with EVs hit especially hard. After Trump announced the auto tariffs, dealers and economists previously told BI that customers were "rushing" to buy cars before they came into effect. Ford and GM were not the only automakers to see a bump ahead of the tariffs. Hyundai said March had been its second-biggest month for sales ever, while Toyota said US sales of its hybrids and electric vehicles rose 44% last month. "The last week, and including this past weekend, was by far the best weekend that I've seen in a very long time," Hyundai Motor North America CEO Randy Parker said on a media call Tuesday, multiple outlets reported. "I've been doing this now for a very, very long time. So lots of people, I think, rushed in this weekend, especially, to try and beat the tariffs," he added. Read the original article on Business Insider Sign in to access your portfolio
Yahoo
02-04-2025
- Automotive
- Yahoo
Americans Rushed Out To Buy New Cars As Tariff Threat Loomed
Good morning! It's Wednesday, April 2, 2025, and this is The Morning Shift: Your daily roundup of the top automotive headlines from around the world, all in one place. This is where you'll find the most important stories that are shaping the way Americans drive and get around. In this morning's edition, we'll find out how the threat of impending auto tariffs impacted car sales last month, and see how General Motors is faring so far in 2025. Plus, find out which electric vehicle maker was involved in a deadly crash running self-driving tech, and see why Tesla is facing a lawsuit in New York. Read more: Unsold Chinese EVs Are Piling Up At Ports The threat of tariffs on foreign cars sold in America has loomed large since president Donald Trump took office back in January, and a 25% tax on imports will finally come into force this week. The additional fees on imports could kill off cheaper cars and raise prices across the board, and the fear of those price hikes could have attributed to growing sales over the past month. Automakers across the board posted sales increases over the course of March, according to Automotive News. Sales for March were up by more than 10% for the month, with brands like Honda, Ford, and even Nissan all witnessing growth: In a sign shoppers are actively tracking the impact of the tariffs, retail volume jumped 19 percent at Ford Motor Co., 15 percent at Hyundai and 25 percent at Kia, the companies reported April 1. At Honda Motor Co., which does little fleet business, March sales rose 13 percent on record light-truck deliveries of 108,466, with first-quarter volume up 5 percent. Hyundai's North America CEO, Randy Parker, said the brand witnessed one of its strongest sales weekends in years after people "rushed" to "beat the tariffs" that could hit its models. Deliveries were also up at Toyota, VW, and Mazda, which reported its 11th straight month of increasing demand. Volvo was basically the only major automaker not to post a sales boost last month, with the automaker's deliveries down by 8.2% as a result of lower demand for its electric models. At American automaker General Motors, the boost in sales was seen across more than just a single month, as it reported that deliveries for the first quarter of 2025 were up 17%. The surge in deliveries for the three-month period reportedly came as the automaker witnessed strong demand for its pickup trucks and SUVs, reports CNBC News. The sales boost means that GM is "significantly" outpacing the rest of the industry thanks to robust demand for GM's brands (those it hasn't killed off, anyway). The boost also beat forecasts for the period, with experts initially warning that sales could rise just 1% compared with the first quarter of 2024: GM on Tuesday reported a 16.7% jump in new vehicle sales compared with the first quarter of 2024, led by incremental gains in sales of new all-electric vehicles such as the Cadillac Escalade IQ and Cadillac Optiq, as well as notable increases in entry-level crossovers and full-size SUVs. As well as outpacing the wider industry, GM's positive quarter also gave it bragging rights over its rivals: Ford and Stellantis. In contrast to the GM's 16.7% sales boost, Ford deliveries were down 1.3% for the quarter, and Stellantis' struggles continued with a 12% drop in deliveries compared with Q1 of 2024. An electric vehicle operating a kind of advanced driver assistance tech crashed in China killing three people. It was an EV that reportedly relied on cameras rather than tech like lidar to operate its driver assist tech, and -- despite the name and the camera-first focus -- it wasn't a Tesla. In fact, the deadly crash involved a Xiaomi SU7 sedan, which reportedly drove into a concrete barrier at around 60mph, reports the New York Times. Three college students were killed in the crash with a guardrail, which occurred while the car was operating with Xiaomi's Navigate On Autopilot system, as the site explains: Xiaomi said the driver had deployed the company's Navigate On Autopilot, an assisted-driving feature, while going around 70 m.p.h. on the expressway. The car was traveling at that speed when it reached a roadblock, because a portion of the road was under repair with traffic diverted into a different lane. The collision raised questions about the safety of such systems in China, with local news in the county calling for greater education about what they can, and can't, do on the road. Tech like this "carry high safety risks," reports the South China Morning Post and there is a "lack [of] knowledge" about the capabilities of such systems and the way they work, the site added. As well as dwindling demand, backlash from owners and protests against the brand across the U.S., Tesla is now on the precipice of a legal challenge in New York. Tesla is reportedly facing a lawsuit in New York over the impact its falling share price is having on pension funds across the state, reports Bloomberg. The rapidly dwindling price of Tesla shares hit the city's $285 billion pension pot, which reportedly lost more than $300 million as a result, as Bloomberg reports: New York City Comptroller Brad Lander is pushing for the city to file a shareholder lawsuit against Tesla Inc., alleging the automaker misstated how much CEO Elon Musk's work for the Trump administration has pulled him away from the company. During a news conference this week, Lander said that Tesla doesn't "have a full time CEO paying attention to the company" and keeping shareholder interests in mind, added Bloomberg. As a result, the New York City comptroller is calling on the New York City Law Department to back a shareholder lawsuit against Tesla, which calls for a full-time CEO to take control of the automaker. My aims for this year were to bake more, cycle more, and see more live music: basically more of my three favorite things. So this past weekend, I serviced my bike, made a banana bread out of some particularly mushy bananas that were lingering at the bottom of my fruit bowl, and headed to the Royal Albert hall to see a show. Talk about a good weekend! It was a bit of a last minute decision to head to the show, but was definitely worth it as I got introduced to German drummer, musician, and filmmaker Daniel Brandt and his band for the first time, and it was awesome. The four-piece made a monumental sound that put me right in the mood for a good dance, so maybe "Lucid" can do the same for you on this quiet Wednesday morning? Want more like this? Join the Jalopnik newsletter to get the latest auto news sent straight to your inbox... Read the original article on Jalopnik.
Yahoo
02-04-2025
- Automotive
- Yahoo
US auto sales surge as buyers rush to beat tariffs
STORY: U.S. auto sales jumped during the first quarter as the prospect of big import tariffs loomed over the market. Figures out Tuesday showed General Motors was the biggest winner, with a 17% surge in sales. It saw strong demand for affordable crossovers like its Chevrolet Trax SUV - which is made in South Korea. There were gains too for big Asian names, including Hyundai, Mazda and Honda. Hyundai Motor North America boss Randy Parker said the past weekend was the best he'd known for a very long time. He credited shoppers rushing to beat the tariffs. Now Donald Trump's new 25% levy on imported cars will kick in from April 3. "And this is very modest. What we're going to be doing is a 25% on all cars that are not made in the United States. If they're made in the United States there's absolutely no tariff." Analysts say that looks certain to drive a big spike in prices, and a drop in sales as a result. The effect could be most pronounced for lower-cost vehicles, where profit margins are tighter. On Tuesday, Mercedes had to deny reports by Bloomberg that it would halt all imports of its low-end models. The fear is that some Americans will be priced out of the market altogether, with the average selling price of a new car already nearing $50,000. If that drives buyers to look for used vehicles instead, then secondhand prices could also jump. Overall, Tuesday's figures show U.S. new vehicle sales for the quarter hit 3.91 million units - or almost 5% up on this time last year. Sign in to access your portfolio
