Latest news with #RanjithPRaj
Time of India
3 days ago
- Business
- Time of India
Homes under budget rebrands as HUB interior, embarks on multi-segment expansion journey
After five successful years of delivering accessible and modular interior design solutions, Bengaluru-based Homes Under Budget is taking a bold leap forward. The company has officially rebranded as HUB Interior , a move that reflects its evolved vision, diversified offerings, and ambitious national expansion strategy. What began as a mission to bridge the gap between affordability and quality in home interiors has now grown into a holistic design powerhouse. Over the years, Homes Under Budget earned a loyal customer base across South India, praised for its budget-friendly and modular interior solutions. Now, under its new identity as HUB Interior, the brand is broadening its horizons to include luxury living, curated lifestyle products, and functional commercial spaces. 'Homes Under Budget stood for affordable, dependable home interiors. But over time, we realized that our customers wanted more—from curated decor to workspace solutions. HUB Interior allows us to house all these verticals under one mother brand while staying true to our original promise,' said Ranjith P Raj, Founder and CEO. Four Distinct Verticals Under One Umbrella With the rebranding, HUB Interior will now operate through four specialized verticals, each tailored to meet specific design needs: Homes Under Budget – The original flagship offering, retained to continue delivering affordable, modular interior solutions for budget-conscious homeowners. Home & Merry – A curated line of aesthetic lifestyle décor and accessories aimed at enhancing home personalization and mood-based living. Hubsolute – The brand's new luxury design arm, offering bespoke interior design services with a focus on craftsmanship, premium finishes, and elite experiences. The Office – A dedicated vertical for commercial and workspace design, offering functional, ergonomic, and visually appealing interiors for businesses of all sizes. Technology at the core of transformation As part of its restructuring, HUB Interior is embracing digitization across its operations. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Switch to UnionBank Rewards Card UnionBank Credit Card Apply Now Undo From virtual consultations and digital design approvals to real-time production tracking and automated project updates, the company is investing in a tech-enabled backend to improve efficiency and customer satisfaction. 'We're focused on streamlining execution through technology. Faster delivery timelines, transparency, and automation are at the heart of this transformation,' said Ebbes Alex , Associate Director of Operations. A scalable franchise model HUB Interior is also preparing for aggressive expansion through a scalable franchise model, targeting Tier 1 and Tier 2 cities across India. The company has developed robust operational systems and SOPs to ensure quality and consistency, enabling franchise partners to replicate the HUB experience locally with ease. 'We're building a business that's not just scalable but also sustainable. Our model is tested, operationally mature, and ready for rapid rollout,' Ranjith added. FastTrack interiors : Speed meets style A key highlight in HUB Interior's innovation pipeline is FastTrack Interiors , a new offering that promises complete home interior execution in just 34 days. The package is designed for urban homeowners seeking quality solutions without long delays. 'Innovation is our constant companion. FastTrack is just one of many customised packages designed to fit evolving consumer lifestyles,' said Susmita Mondal , Co-founder and Chief Design Officer. Looking ahead Through its rebranding, HUB Interior aims to redefine the interior design landscape in India—offering a unique blend of affordability, creativity, premium finishes, and operational excellence. The company envisions becoming a one-stop destination for every design need—be it a cozy home, a chic studio, or a collaborative workspace. For more information, visit or follow HUB Interior on social platforms.
Business Standard
25-07-2025
- Business
- Business Standard
HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion
VMPL Bengaluru (Karnataka) [India], July 25: Homes Under Budget, the trusted name for affordable modular interiors, has officially rebranded as HUB Interior, signaling a major evolution in its journey. The rebranding reflects not just a change in name, but a significant transformation in vision--positioning the brand to meet a wider range of interior needs across residential, commercial, and lifestyle categories. What began as a mission to deliver smart, budget-friendly interiors has grown into a full-scale interior solutions company. With this shift, HUB Interior now operates through four distinct verticals designed to cater to every design aspiration. While the original Homes Under Budget continues to serve value-conscious homeowners with modular solutions, the new additions--Hubsolute, Home & Merry, and The Office--address luxury living, curated lifestyle decor, and workspace interiors respectively. This diversified approach enables HUB to support clients across all life stages, from first homes to executive offices. "At its heart, our brand has always been about delivering thoughtful spaces. With HUB Interior, we're ready to serve evolving consumer aspirations--from affordable design to luxury interiors--while retaining the speed, transparency, and trust we're known for," said Ranjith P Raj, Founder and CEO. To match the scale of its vision, HUB Interior has introduced a series of operational advancements. Central to this is the launch of FastTrack Interiors, a rapid delivery offering that completes interior projects within 34 days--an industry-leading benchmark. Alongside this, automation tools and process transparency have been embedded into every stage of the project journey, ensuring a seamless client experience. As part of its expansion strategy, the company has also launched a franchise model, empowering entrepreneurs in Tier 1 and Tier 2 cities to bring HUB's design standards and systems to local markets. This move is expected to significantly increase the brand's footprint across India in the coming year. With a redefined identity, broadened capabilities, and a forward-looking approach, HUB Interior is poised to become a design partner of choice for homes and businesses alike--reimagining what modern Indian interiors can be. For more information, visit /or follow HUB Interior on social platforms.
The Wire
25-07-2025
- Business
- The Wire
HUB Interior Debuts: Homes Under Budget Rebrands with New Identity and Multi-Segment Expansion
Bengaluru, Karnataka | [25th July, 2025] —Homes Under Budget, the trusted name for affordable modular interiors, has officially rebranded as HUB Interior, signaling a major evolution in its journey. The rebranding reflects not just a change in name, but a significant transformation in vision—positioning the brand to meet a wider range of interior needs across residential, commercial, and lifestyle categories. What began as a mission to deliver smart, budget-friendly interiors has grown into a full-scale interior solutions company. With this shift, HUB Interior now operates through four distinct verticals designed to cater to every design aspiration. While the original Homes Under Budget continues to serve value-conscious homeowners with modular solutions, the new additions—Hubsolute, Home & Merry, and The Office—address luxury living, curated lifestyle décor, and workspace interiors respectively. This diversified approach enables HUB to support clients across all life stages, from first homes to executive offices. 'At its heart, our brand has always been about delivering thoughtful spaces. With HUB Interior, we're ready to serve evolving consumer aspirations—from affordable design to luxury interiors—while retaining the speed, transparency, and trust we're known for,' said Ranjith P Raj, Founder and CEO. To match the scale of its vision, HUB Interior has introduced a series of operational advancements. Central to this is the launch of FastTrack Interiors, a rapid delivery offering that completes interior projects within 34 days—an industry-leading benchmark. Alongside this, automation tools and process transparency have been embedded into every stage of the project journey, ensuring a seamless client experience. As part of its expansion strategy, the company has also launched a franchise model, empowering entrepreneurs in Tier 1 and Tier 2 cities to bring HUB's design standards and systems to local markets. This move is expected to significantly increase the brand's footprint across India in the coming year. With a redefined identity, broadened capabilities, and a forward-looking approach, HUB Interior is poised to become a design partner of choice for homes and businesses alike—reimagining what modern Indian interiors can be. For more information, visit /or follow HUB Interior on social platforms. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
Business Standard
23-07-2025
- Business
- Business Standard
HUB Interior Unveiled: A Bold New Identity for a Multi-Segment Design Future
Bengaluru – July 2025 – After half a decade of making modular interiors accessible to Indian homeowners, Homes Under Budget has entered a new chapter—reintroducing itself as HUB Interior. More than a name change, the rebrand marks a decisive shift in purpose, scale, and ambition. What started as a value-driven home interiors brand has now grown into a full-fledged design ecosystem. HUB Interior, is designed to serve multiple audiences and aspirations, offering everything from functional spaces to elevated lifestyle experiences. Its new identity mirrors this expansion and sets the stage for a broader presence across India. At the core of HUB Interior are four specialized verticals, each crafted to address a distinct segment: Homes Under Budget – continuing its legacy in affordable modular interiors Home & Merry – a retail-ready brand for lifestyle décor and home accessories Hubsolute – tailored luxury interiors with a focus on detail and personalization The Office – dynamic interior solutions for commercial and workspaces This new framework gives HUB Interior the flexibility to operate across price points and property types, from compact city homes to corporate environments. The company's rebranding comes with a parallel focus on speed, structure, and scalability. With processes increasingly powered by automation—from design approvals to vendor coordination—HUB Interior is aligning its backend to support faster execution without compromising quality. A structured franchise model is also being rolled out to fuel growth in Tier 1 and Tier 2 cities, bringing consistency to a traditionally fragmented market. In response to rising demand for quick-turnaround interiors, the brand has also introduced FastTrack Interiors, a delivery-focused model promising complete execution in just 34 days. Designed for fast-paced urban lifestyles, it represents HUB Interior's ability to pair customer insight with execution agility. 'We're not here just to redesign homes—we're here to redesign how interior services work in India,' said Ranjith P Raj, Founder and CEO. HUB Interior stands at the intersection of design, technology, and entrepreneurship—a brand that has outgrown its original niche and is now setting the pace for the next phase of India's interior design landscape. For more information, visit or follow HUB Interior on social platforms.
Hindustan Times
23-07-2025
- Business
- Hindustan Times
Homes Under Budget Rebrands as HUB Interior, Expands Pan-India Design Offerings
Bengaluru, India – Marking a strategic shift in the home and workspace design industry, Bengaluru-headquartered interior brand Homes Under Budget has officially rebranded to HUB Interior , signaling the start of its next phase of innovation and expansion. The company, recognised for providing modular interiors to Indian homeowners, is now positioning itself as a comprehensive design ecosystem. It aims to offer new services designed for a wider range of lifestyle needs. Homes Under Budget rebrands itself as HUB Interior 'This transformation involves more than just a name change—it reflects our ongoing development,' said Ranjith P Raj, Founder and CEO of HUB Interior. 'Homes Under Budget will continue as a sub-brand focused on modular, cost-effective interiors, while the HUB Interior identity opens doors to more verticals and geographies.' The new verticals operating under the HUB Interior umbrella include: Homes Under Budget – providing affordable, quality modular home interiors Home & Merry – offering curated décor products and home lifestyle solutions Hubsolute – focusing on premium interior services The Office – specialising in commercial and co-working space design To address client expectations for efficient and seamless execution, HUB Interior is enhancing its backend with automation. Ebbes Alex, Associate Director of Operations, said, 'Our new systems are designed to help reduce delays and improve transparency throughout the design and delivery process.' As the brand plans its expansion across India, HUB Interior is implementing a franchise-based growth model, with a particular focus on Tier 1 and Tier 2 cities. 'Our model is built to scale,' added Ranjith. 'We are committed to supporting our franchise partners at every stage.' The company is also introducing services like FastTrack Interiors, which can be completed in 34 days, which is intended for urban families and professionals seeking quicker project turnarounds. According to Cofounder and Chief Design Officer Susmita Mondal, the rebranding introduces renewed creative energy and a fresh selection of products. 'We've grown not just in size, but in ideas, ambition, and customer trust,' she said. HUB Interior's new identity positions it to become a more prominent participant across India's residential, commercial, and luxury interior segments. For more information, visit or follow HUB Interior on social platforms. Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
