Homes under budget rebrands as HUB interior, embarks on multi-segment expansion journey
Homes Under Budget
is taking a bold leap forward. The company has officially rebranded as
HUB Interior
, a move that reflects its evolved vision, diversified offerings, and ambitious national expansion strategy.
What began as a mission to bridge the gap between affordability and quality in home interiors has now grown into a holistic design powerhouse. Over the years, Homes Under Budget earned a loyal customer base across South India, praised for its budget-friendly and modular interior solutions. Now, under its new identity as HUB Interior, the brand is broadening its horizons to include luxury living, curated lifestyle products, and functional commercial spaces.
'Homes Under Budget stood for affordable, dependable home interiors. But over time, we realized that our customers wanted more—from curated decor to workspace solutions. HUB Interior allows us to house all these verticals under one mother brand while staying true to our original promise,' said Ranjith P Raj, Founder and CEO.
Four Distinct Verticals Under One Umbrella
With the rebranding, HUB Interior will now operate through four specialized verticals, each tailored to meet specific design needs:
Homes Under Budget
– The original flagship offering, retained to continue delivering affordable, modular interior solutions for budget-conscious homeowners.
Home & Merry
– A curated line of aesthetic lifestyle décor and accessories aimed at enhancing home personalization and mood-based living.
Hubsolute
– The brand's new luxury design arm, offering bespoke interior design services with a focus on craftsmanship, premium finishes, and elite experiences.
The Office
– A dedicated vertical for commercial and workspace design, offering functional, ergonomic, and visually appealing interiors for businesses of all sizes.
Technology at the core of transformation
As part of its restructuring, HUB Interior is embracing digitization across its operations.
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From virtual consultations and digital design approvals to real-time production tracking and automated project updates, the company is investing in a tech-enabled backend to improve efficiency and customer satisfaction.
'We're focused on streamlining execution through technology. Faster delivery timelines, transparency, and automation are at the heart of this transformation,'
said
Ebbes Alex
, Associate Director of Operations.
A scalable franchise model
HUB Interior is also preparing for aggressive expansion through a scalable franchise model, targeting Tier 1 and Tier 2 cities across India. The company has developed robust operational systems and SOPs to ensure quality and consistency, enabling franchise partners to replicate the HUB experience locally with ease.
'We're building a business that's not just scalable but also sustainable. Our model is tested, operationally mature, and ready for rapid rollout,'
Ranjith added.
FastTrack interiors
: Speed meets style
A key highlight in HUB Interior's innovation pipeline is
FastTrack Interiors
, a new offering that promises complete home interior execution in just 34 days. The package is designed for urban homeowners seeking quality solutions without long delays.
'Innovation is our constant companion. FastTrack is just one of many customised packages designed to fit evolving consumer lifestyles,'
said
Susmita Mondal
, Co-founder and Chief Design Officer.
Looking ahead
Through its rebranding, HUB Interior aims to redefine the interior design landscape in India—offering a unique blend of affordability, creativity, premium finishes, and operational excellence. The company envisions becoming a one-stop destination for every design need—be it a cozy home, a chic studio, or a collaborative workspace.
For more information, visit
https://hubinterior.com
or follow
HUB Interior
on social platforms.
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