05-05-2025
The House of Rare launches first unified Rareism and Rare Ones store in Mumbai
The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, marking a key milestone in the label's retail expansion. Located on the first floor of Phoenix Market City Mall in Kurla West, the 1,350 square foot space offers contemporary fashion for women and boys under one roof.
The new store aims to provide a cohesive shopping experience for mothers and their children, showcasing the brands' Spring/Summer 2025 collections across varied silhouettes, colours, and transitional styles, The House of Rare announced in a press release. Rareism focuses on womenswear, combining comfort and modern styling, while Rare Ones caters to boys aged six to sixteen with trend-driven premium apparel.
'With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families,' said Rareism's chief brand officer Abhishek Srivastava in a press release. 'We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love– style, comfort, and a shopping experience tailored for both women and young boys.'
The store launch reinforces The House of Rare's strategy to create design-led fashion environments across India, according to the business. The Mumbai store is the first in a series of concept stores planned nationwide in the coming year.
