a day ago
- Entertainment
- Time of India
This Father's Day, SBI General Insurance celebrates generational wisdom
HighlightsSBI General Insurance has launched a new video for Father's Day, celebrating the lasting impact of a father's guidance through heartfelt storytelling. The film humorously depicts the evolution of a father's iconic 'No', emphasizing its role as an expression of care and responsibility across generations. Rathin Lahiri, head of marketing and corporate social responsibility at SBI General Insurance, expressed the hope that the film resonates with audiences and underscores the importance of protecting loved ones' futures.
SBI General Insurance
, one of general
insurance
companies, has unveiled a new video this Father's Day, celebrating the enduring influence of a father's guidance.
Through a heartfelt storytelling lens, the film travels across Indian households across decades, capturing the universal experience of fathers saying 'No' with firm love and subtle wisdom.
Through a humorous yet emotionally resonant narrative, the film showcases how that iconic 'No' evolves through the ages, yet at its core, it remains a consistent expression of care and responsibility.
The story culminates in a modern-day setting, where a father, now softened by time and trust, says 'Yes' to his adult children's request for
health insurance
, marking a powerful moment of shared understanding and love.
Rathin Lahiri, head marketing and CSR at SBI General Insurance said 'Through this
digital film
, we wanted to celebrate the deep, often unspoken love and wisdom that fathers impart through life's simple moments. We hope this film resonates with everyone and reminds us of the value of safeguarding our loved ones' future.'
The film is a tribute to fathers everywhere whose every 'No' carried a lesson, and whose rare but meaningful 'Yes' shaped their children's lives.
The Father's Day film will be amplified across social media platforms like YouTube, Instagram, Facebook, LinkedIn and X.
Watch the video here:
