Latest news with #RathinLahiri
Time of India
5 days ago
- Business
- Time of India
SBI General Insurance pays tribute to India's growth journey in new film
This Independence Day, SBI General Insurance , one of India's general insurance company, takes patriotism a step further with the launch of # TributeToIndia , a sonic tribute that celebrates India's extraordinary journey from 1947 to the present day. The campaign creates a fresh rendition of India's national anthem using iconic sounds from India's independence to digital era created in collaboration with music composer Sneha Khanwalkar . The film captures the vibrant spirit of India, showcasing its dynamic infrastructure and relentless growth, accompanied by sounds that have defined each era of India's growth. From the nostalgic whistle of steam engines and melodic chirping of native birds to the clatter of industrial tools, clack of typewriters, the beeps of keypad phones, the chimes of early video games, and the modern rhythm of smartphone notifications and UPI transaction alerts, the campaign creates a mosaic of India's development. The visuals blend archival footage with vibrant images, culminating in a crescendo that symbolises the resilient, ever-evolving India of today. Rathin Lahiri, head marketing and CSR at SBI General Insurance said, 'India's success story is unique and best told through its people and their progress. We have captured the unique sounds that have been a part of our lives: the sound of the radio, school bell, typewriter, phone, trains, mobile, taxi meter, UPI and more to create a unique rendition of the National Anthem.' 'As a brand that stands for protection and trust (Suraksha aur Bharosa) #TributeToIndia is our salute to our country, and our fellow Indians,' Lahiri added. The #TributeToIndia campaign will roll out across digital platforms , offering every Indian a new way to engage with our national anthem, not just as a symbol of pride, but as a reflection of progress, the press note shared with ETBrandEquity stated. Watch the video here:
Time of India
13-06-2025
- Entertainment
- Time of India
This Father's Day, SBI General Insurance celebrates generational wisdom
HighlightsSBI General Insurance has launched a new video for Father's Day, celebrating the lasting impact of a father's guidance through heartfelt storytelling. The film humorously depicts the evolution of a father's iconic 'No', emphasizing its role as an expression of care and responsibility across generations. Rathin Lahiri, head of marketing and corporate social responsibility at SBI General Insurance, expressed the hope that the film resonates with audiences and underscores the importance of protecting loved ones' futures. SBI General Insurance , one of general insurance companies, has unveiled a new video this Father's Day, celebrating the enduring influence of a father's guidance. Through a heartfelt storytelling lens, the film travels across Indian households across decades, capturing the universal experience of fathers saying 'No' with firm love and subtle wisdom. Through a humorous yet emotionally resonant narrative, the film showcases how that iconic 'No' evolves through the ages, yet at its core, it remains a consistent expression of care and responsibility. The story culminates in a modern-day setting, where a father, now softened by time and trust, says 'Yes' to his adult children's request for health insurance , marking a powerful moment of shared understanding and love. Rathin Lahiri, head marketing and CSR at SBI General Insurance said 'Through this digital film , we wanted to celebrate the deep, often unspoken love and wisdom that fathers impart through life's simple moments. We hope this film resonates with everyone and reminds us of the value of safeguarding our loved ones' future.' The film is a tribute to fathers everywhere whose every 'No' carried a lesson, and whose rare but meaningful 'Yes' shaped their children's lives. The Father's Day film will be amplified across social media platforms like YouTube, Instagram, Facebook, LinkedIn and X. Watch the video here:
