Latest news with #RavneetSPhokela
India Today
3 days ago
- Automotive
- India Today
Ather introduces ‘Battery as a Service,' new ownership plans
Electric two-wheeler manufacturer Ather Energy has announced a series of initiatives to make their electric scooters more accessible for consumers. The company has introduced Battery as a Service (BaaS), expanded its assured buyback programme, and rolled out an extended comprehensive warranty (ECW), directly addressing three major concerns for potential EV buyers: high upfront cost, uncertainty over resale value, and warranty as a Service (BaaS)With the new BaaS model, customers can purchase the Ather Rizta starting at Rs 75,999 (ex-showroom, Lucknow) and the 450 Series starting at Rs 84,341, excluding the battery cost. Instead, the battery can be accessed through monthly usage-based plans starting as low as Rs 1 per kilometre (minimum 1,000km/month for 48 months), offered via Ather's banking and NBFC approach lowers the initial purchase price by up to 30 per cent, making EV ownership more affordable. Customers also receive one year of free fast charging at Ather's 3,300+ public fast chargers nationwide, helping tackle both range anxiety and charging buyback programme Initially launched in February 2024 for a limited group, Ather's Assured Buyback is now available to a broader customer base. The programme guarantees up to 60 per cent of the scooter's value after three years and up to 50 per cent after four years, subject to kilometres travelled. This provides buyers with clear visibility on the long-term value of their investment in a rapidly evolving EV comprehensive warrantyThe ECW extends coverage on the battery and 11 other critical components, including the motor, motor controller, dashboard, and charger, for up to five years or 60,000 km (whichever comes first). Available for all AtherStack Pro customers, this warranty aims to protect against unexpected repair costs and enhance long-term ownership on the initiatives, Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "As the EV segment continues to grow in the country, we see customers with different needs and challenges entering the segment. To unlock the segment's true potential and accelerate growth, we've rolled out a slew of initiatives to cater to the different needs of our potential customers. With BaaS, ECW and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter. As one of the leading players, we stay committed to making it easier for families to experience the benefits of EVs."Subscribe to Auto Today Magazine- Ends
India Today
01-07-2025
- Automotive
- India Today
Ather Rizta S with 3.7kWh battery pack launched at Rs 1.37 lakh
Ather Energy has expanded its popular Rizta scooter lineup with the launch of the Rizta S, featuring a 3.7kWh battery pack. Priced at Rs 1,37,047 (ex-showroom, Delhi), the new variant offers an IDC range of 159 km, making it an attractive option for commuters seeking longer range and practicality without compromising on for the Rizta S 3.7kWh are now open both online and at retail outlets, with deliveries expected to begin this month. The model is priced at Rs 1,37,047 in Delhi, Rs 1,37,258 in Mumbai, Rs 1,37,999 in Bengaluru, and Rs 1,39,312 in Chennai, (all prices are ex-showroom)advertisementThe Rizta line, introduced in 2024 as Ather's first family-focused scooter, has already become a massive success, contributing to over 60% of Ather's total sales and recently surpassing 1 lakh units sold. The new 3.7kWh variant enhances the Rizta portfolio by combining extended range with affordability and value. Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "The Rizta has resonated strongly with families across the country, and the recent milestone of crossing 1 lakh Rizta scooters is a testament to the strong demand that we are seeing. As an ongoing quest to expand our portfolio addressing different consumer needs, we are excited to introduce the Rizta S with a higher range. With the new variant offering 159 km on a single charge, riders can confidently plan their day, making it ideal for commuters with high daily usage."advertisementDespite its larger battery, the Rizta S 3.7kWh retains the line's convenience and comfort features. These include a 34-litre underseat storage (expandable by 22 litres using an optional Frunk), a large seat, and a practical new variant is packed with features such as a 7-inch display, turn-by-turn Navigation, auto hold, fall safe, emergency stop signal, tow and theft alerts, find my scooter, and Alexa integration. It also supports OTA updates and is compatible with Ather's Grid fast-charging network, which includes over 3,900 charging points across can also benefit from Ather's Eight70 warranty program, which offers coverage of 8 years or 80,000 km, assuring a minimum 70% battery health during the ownership period. The scooter is backed by Ather's growing network of centres to Auto Today Magazine- Ends
