Ather introduces ‘Battery as a Service,' new ownership plans

India Today

2 days ago

Electric two-wheeler manufacturer Ather Energy has announced a series of initiatives to make their electric scooters more accessible for consumers. The company has introduced Battery as a Service (BaaS), expanded its assured buyback programme, and rolled out an extended comprehensive warranty (ECW), directly addressing three major concerns for potential EV buyers: high upfront cost, uncertainty over resale value, and warranty coverage.advertisementBattery as a Service (BaaS)With the new BaaS model, customers can purchase the Ather Rizta starting at Rs 75,999 (ex-showroom, Lucknow) and the 450 Series starting at Rs 84,341, excluding the battery cost. Instead, the battery can be accessed through monthly usage-based plans starting as low as Rs 1 per kilometre (minimum 1,000km/month for 48 months), offered via Ather's banking and NBFC partners.This approach lowers the initial purchase price by up to 30 per cent, making EV ownership more affordable. Customers also receive one year of free fast charging at Ather's 3,300+ public fast chargers nationwide, helping tackle both range anxiety and charging expenses.Assured buyback programme
Initially launched in February 2024 for a limited group, Ather's Assured Buyback is now available to a broader customer base. The programme guarantees up to 60 per cent of the scooter's value after three years and up to 50 per cent after four years, subject to kilometres travelled. This provides buyers with clear visibility on the long-term value of their investment in a rapidly evolving EV market.Extended comprehensive warrantyThe ECW extends coverage on the battery and 11 other critical components, including the motor, motor controller, dashboard, and charger, for up to five years or 60,000 km (whichever comes first). Available for all AtherStack Pro customers, this warranty aims to protect against unexpected repair costs and enhance long-term ownership confidence.Commenting on the initiatives, Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "As the EV segment continues to grow in the country, we see customers with different needs and challenges entering the segment. To unlock the segment's true potential and accelerate growth, we've rolled out a slew of initiatives to cater to the different needs of our potential customers. With BaaS, ECW and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter. As one of the leading players, we stay committed to making it easier for families to experience the benefits of EVs."Subscribe to Auto Today Magazine- Ends