Latest news with #RedDye3
Yahoo
24-04-2025
- Health
- Yahoo
Sales of Red Dye 3 Products Decline as FDA Bans More Synthetic Ingredients
The U.S. Food and Drug Administration's (FDA) decision to phase out Red Dye 3, a synthetic ingredient that gives food and beverages a vibrant red color, already appears to be altering consumer behavior: They're buying less of the stuff. The FDA's new plan to eliminate a handful of other petroleum-based dyes by the end of 2026-including Blue Dye 1, Green Dye 3, Yellow Dye 6-is bound to put even more pressure on major manufacturers, such as PepsiCo and General Mills, to come up with innovative formulations. Figures from NielsenIQ (NIQ), a consumer intelligence firm, show sales of products containing Red Dye 3 have declined in past years, but took a sharp tumble in January following the FDA's declaration to remove the additive from the nation's food supply. "Whether or not this is directly correlated with the ban announcement, it appears consumers are increasingly paying attention to these ingredients-especially since we have seen sales of products with Red Dye 3 trending downward since 2023," Sherry Frey, vice president of total wellness at NIQ, told ADWEEK. At present, food and beverage brands use synthetic dyes in thousands of products. Red Dye 40, for example, appears in nearly 24,000 items. Yellow Dye 5 exists in more than 22,000. The artificial ingredients are most prevalent in the following categories: candy, gum, mints, snacks, desserts, beverages, and baking supplies. "Potential fallout from the synthetic food dye ban leaves these categories vulnerable and underscores the need for an urgent response," Frey added. In reaction to the FDA's plan to ban artificial dyes, the National Confectioners Association noted it looks forward to working on the issue with Congress and the Trump Administration. 'We are in firm agreement that science-based evaluation of food additives will help eliminate consumer confusion and rebuild trust in our national food safety system,' read a statement from the trade group, whose members include Mars, Ferrara, and Hershey's. Why Valentine's Day May Become a Duller Shade of Red Brands, of course, have long relied on distinct colors to attract shoppers. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same strategy applies to marketing certain food and beverages. At the same time, demand for natural ingredients is growing. Nearly 25,000 items now feature labels claiming its contents are free from artificial colors, according to NIQ, reflecting a shift in consumer preferences for cleaner food options. "The industry has been actively moving toward artificial dye alternatives for quite some time, as consumers have increasingly been paying attention to clean label attributes," said Frey. "We anticipate consumers will respond immediately to the recent bans."
Black America Web
24-04-2025
- Health
- Black America Web
FDA to Phase Out Artificial Dyes: What You Need to Know
Black America Web Featured Video CLOSE Source: Scott Olson / Getty The Food and Drug Administration (FDA) has announced a major policy shift that will affect some of the most colorful snacks on store shelves. Popular items like Flamin' Hot Cheetos, Skittles, and Mountain Dew Baja Blast will soon be reformulated as the FDA phases out petroleum-based synthetic dyes. Here's a breakdown of what you need to know: The FDA plans to eliminate six synthetic dyes from the U.S. food supply by the end of next year. This includes: Red 40 Yellow 5 Yellow 6 Blue 1 Blue 2 Green 2 Red Dye 3, previously given a longer timeline, is now also expected to be phased out by the end of 2026. This policy directly affects products that rely on vibrant synthetic colors, including: Flamin' Hot Cheetos Skittles Trix Cereal Mountain Dew Baja Blast Froot Loops And many more from brands like PepsiCo, General Mills, Mars, and WK Kellogg. The FDA recommends that food manufacturers switch to natural coloring options, such as: Watermelon juice Beet juice Carrot juice These alternatives, while often more expensive, are considered safer for long-term health. FDA Commissioner Marty Makary cited growing evidence linking artificial dyes to hyperactivity in children and other health concerns. The move follows years of pressure from health advocates and consumer groups. Though there isn't a strict ban in place, the FDA and food industry have an understanding. The agency plans to enforce a national timeline and is exploring all available tools to ensure compliance. U.S. Health Secretary Robert F. Kennedy Jr. is leading the charge, claiming food and drug industry corruption has made Americans less healthy. He aims to prioritize nutrition over pharmaceuticals. In past years, companies like Kraft Heinz reformulated products like mac and cheese to use natural dyes. Others, like General Mills, temporarily switched but reverted due to poor consumer response. Companies that help food brands reformulate recipes are now in high demand. McCormick has reported an uptick in activity as more manufacturers look to replace synthetic colors and reduce sodium. While natural colors are generally more costly to produce, Makary claims this shift shouldn't significantly impact consumer prices, pointing to other countries where similar changes have been implemented successfully. Spring 2025 : FDA begins revoking authorization of synthetic dyes : FDA begins revoking authorization of synthetic dyes End of 2025 : Red Dye 3 phased out : Red Dye 3 phased out End of 2026 : Remaining six dyes removed from market : Remaining six dyes removed from market Ongoing: Approval and rollout of natural dye alternatives SEE ALSO FDA to Phase Out Artificial Dyes: What You Need to Know was originally published on
NDTV
23-04-2025
- Health
- NDTV
Trump Team Vows To Ban Artificial Food Dyes, Calls It "Existential Threat"
Washington: President Donald Trump's administration on Tuesday announced plans to remove synthetic dyes from the US food supply, marking a rare point of bipartisan convergence in an otherwise sharply divided political climate. Health Secretary Robert F Kennedy Jr has vowed to overhaul America's food system under the banner of his "Make America Healthy Again" (MAHA) agenda, and the push would phase out the eight approved artificial food dyes by the end of 2026. It builds upon a prohibition on Red Dye 3 by the government of former president Joe Biden but accelerates the timeline and also calls on the National Institutes of Health to carry out comprehensive research on how additives impact children's development. "For the last 50 years, American children have increasingly been living in a toxic soup of synthetic chemicals," Food and Drug Administration commissioner Marty Makary said at a news conference, surrounded by young families and MAHA supporters. He cited studies linking synthetic dyes to conditions including attention deficit hyperactivity disorder (ADHD), diabetes, cancer, genomic disruption, gastrointestinal issues and more. Kennedy, for his part, called the issue of dyes and additives more generally an "existential" threat. "When my uncle was president in the 1960s, we had the healthiest people in the world -- and one of the basic assumptions of our country was that because we were robust people... that was responsible for our country being the land of the brave and the home of the free," he said. Of the eight synthetic dyes derived from petroleum, Yellow 5, Yellow 6 and Red 40 make up the lion's share of those in use, Peter Lurie, president and executive director of the nonprofit Center for Science in the Public Interest, told AFP. They are found in a range of products, from beverages and candies to cereals, sauces and dairy products. Under the new plan, the FDA would revoke authorization for two of the eight dyes, while relying on the food industry to voluntarily eliminate the other six, but Kennedy said they have been receptive in talks. "None of them convey anything of any nutritional significance, and what they're really there for is to mislead -- to make food appear somehow redder, somehow bluer, somehow fruitier or more attractive than it is," said Lurie. "And the purpose of all that is to drive up sales, it's not anything that benefits the American public." Bipartisan momentum Momentum has been building at the state level. In March, Republican-leaning West Virginia enacted a broad ban on synthetic dyes, following California's 2024 decision to restrict them in public schools. While Red Dye 3 was previously targeted for phaseout in foods and drugs by 2027 and 2028 respectively due to cancer concerns, the remaining dyes have been linked to behavioral issues such as attention deficit disorder in children. In Europe, these dyes are not banned outright -- but the requirement to carry warning labels has led many companies to switch to natural alternatives. Kennedy's stance puts him in rare alignment with mainstream scientific consensus -- a shift from his controversial record of promoting vaccine misinformation, downplaying the country's worst measles outbreak in years, and suggesting bird flu should be allowed to spread naturally among poultry. Still, opposition from the food industry may yet surface. Manufacturers have long resisted tighter regulations, though Kennedy insisted they are ready to adapt. "They want clear guidelines, they want to know what they can and can't do, and we're going to give them that," he said. Lurie remained skeptical. "All I know is that industry wasn't up there on the podium," he said. "If they were so clearly on board, you have to ask yourself why they weren't there."
The Sun
23-04-2025
- Health
- The Sun
Trump's administration moves to ban artificial food dyes
WASHINGTON: President Donald Trump's administration on Tuesday announced plans to ban synthetic dyes from the US food supply -- a move welcomed by health experts and marking a rare point of bipartisan agreement in an otherwise sharply divided political climate. Health Secretary Robert F Kennedy Jr. has vowed to overhaul America's food system under the banner of his 'Make America Healthy Again' agenda, and the push would phase out the eight approved artificial food dyes by the end of 2026. It builds upon a prohibition on Red Dye 3 by the government of former president Joe Biden but accelerates the timeline and also asks the National Institutes of Health to carry out comprehensive research on how additives impact children's development. 'For the last 50 years, American children have increasingly been living in a toxic soup of synthetic chemicals,' Food and Drug Administration commissioner Marty Makary said at a press conference, surrounded by young families and MAHA supporters. He cited studies linking synthetic dyes to conditions including attention deficit hyperactivity disorder (ADHD), diabetes, cancer, genomic disruption, gastrointestinal issues and more Kennedy, for his part, called the issue of dyes and additives more generally an 'existential' threat. 'When my uncle was president in the 1960s, we had the healthiest people in the world -- and one of the basic assumptions of our country was that because we were robust people... that was responsible for our country being the land of the brave and the home of the free,' he said. The new plan is largely based on the food industry voluntarily complying, he added, but they have been receptive in talks. Of the eight synthetic dyes derived from petroleum, Yellow 5, Yellow 6 and Red 40 constitute the lion's share of those in use, Peter Lurie, president and executive director of the nonprofit Center for Science in the Public Interest, told AFP. They are found in a range of products, from beverages and candies to cereals, sauces and dairy products. 'None of them convey anything of any nutritional significance, and what they're really there for is to mislead -- to make food appear somehow redder, somehow bluer, somehow fruitier or more attractive than it is,' he said. 'And the purpose of all that is to drive up sales, it's not anything that benefits the American public.' Bipartisan momentum Momentum has been building at the state level. In March, Republican-leaning West Virginia enacted a broad ban on synthetic dyes, following California's 2024 decision to restrict them in public schools. While Red Dye No. 3 was previously targeted for phaseout in foods and drugs by 2027 and 2028 respectively due to cancer concerns, the remaining dyes have been linked to behavioral issues such as attention deficit disorder in children. In Europe, these dyes are not banned outright -- but the requirement to carry warning labels has led many companies to switch to natural alternatives. Kennedy's stance on synthetic dyes aligns him, unusually, with mainstream scientific consensus -- a departure from his controversial history of promoting vaccine misinformation, downplaying the nation's worst measles outbreak in years, and suggesting bird flu should be allowed to spread naturally among poultry. Industry opposition may still emerge. Food manufacturers have historically lobbied against tighter regulations, but Lurie believes resistance may be more muted this time. 'The question that industries are wrestling with now is whether or not to oppose this, and you know, the signs that I see are that they may just suck it up in the end,' said Lurie. He cited 'tepid' statements made when Red 3 was banned and the limited response when Kennedy first warned he would be targeting dyes. 'I think they're ready to change,' said Kennedy. 'They want clear guidelines, they want to know what they can and can't do, and we're going to give them that.'
Yahoo
23-04-2025
- Health
- Yahoo
Trump's administration moves to scrap artificial food dyes
President Donald Trump's administration on Tuesday announced plans to remove synthetic dyes from the US food supply, marking a rare point of bipartisan convergence in an otherwise sharply divided political climate. Health Secretary Robert F Kennedy Jr. has vowed to overhaul America's food system under the banner of his "Make America Healthy Again" (MAHA) agenda, and the push would phase out the eight approved artificial food dyes by the end of 2026. It builds upon a prohibition on Red Dye 3 by the government of former president Joe Biden but accelerates the timeline and also calls on the National Institutes of Health to carry out comprehensive research on how additives impact children's development. "For the last 50 years, American children have increasingly been living in a toxic soup of synthetic chemicals," Food and Drug Administration commissioner Marty Makary said at a news conference, surrounded by young families and MAHA supporters. He cited studies linking synthetic dyes to conditions including attention deficit hyperactivity disorder (ADHD), diabetes, cancer, genomic disruption, gastrointestinal issues and more. Kennedy, for his part, called the issue of dyes and additives more generally an "existential" threat. "When my uncle was president in the 1960s, we had the healthiest people in the world -- and one of the basic assumptions of our country was that because we were robust people... that was responsible for our country being the land of the brave and the home of the free," he said. Of the eight synthetic dyes derived from petroleum, Yellow 5, Yellow 6 and Red 40 make up the lion's share of those in use, Peter Lurie, president and executive director of the nonprofit Center for Science in the Public Interest, told AFP. They are found in a range of products, from beverages and candies to cereals, sauces and dairy products. Under the new plan, the FDA would revoke authorization for two of the eight dyes, while relying on the food industry to voluntarily eliminate the other six, but Kennedy said they have been receptive in talks. "None of them convey anything of any nutritional significance, and what they're really there for is to mislead -- to make food appear somehow redder, somehow bluer, somehow fruitier or more attractive than it is," said Lurie. "And the purpose of all that is to drive up sales, it's not anything that benefits the American public." - Bipartisan momentum - Momentum has been building at the state level. In March, Republican-leaning West Virginia enacted a broad ban on synthetic dyes, following California's 2024 decision to restrict them in public schools. While Red Dye 3 was previously targeted for phaseout in foods and drugs by 2027 and 2028 respectively due to cancer concerns, the remaining dyes have been linked to behavioral issues such as attention deficit disorder in children. In Europe, these dyes are not banned outright -- but the requirement to carry warning labels has led many companies to switch to natural alternatives. Kennedy's stance puts him in rare alignment with mainstream scientific consensus -- a shift from his controversial record of promoting vaccine misinformation, downplaying the country's worst measles outbreak in years, and suggesting bird flu should be allowed to spread naturally among poultry. Still, opposition from the food industry may yet surface. Manufacturers have long resisted tighter regulations, though Kennedy insisted they are ready to adapt. "They want clear guidelines, they want to know what they can and can't do, and we're going to give them that," he said. Lurie remained skeptical. "All I know is that industry wasn't up there on the podium," he said. "If they were so clearly on board, you have to ask yourself why they weren't there." ia/wd
