Latest news with #RediffusionBrandSolutions
Time of India
5 days ago
- Business
- Time of India
Adman Sandeep Goyal seeks government grip on surrogate ads in High Court battle
HighlightsSandeep Goyal, managing director of Rediffusion Brand Solutions, has filed a Public Interest Litigation in the Punjab and Haryana High Court advocating for a government-led regulatory body to address surrogate advertising issues. The petition highlights violations of key regulations, including the Cable Television Network Rules of 1994 and the Cigarettes and Other Tobacco Products Act of 2003, citing examples of surrogate advertising from prominent brands like Vimal Elaichi and Pan Bahar. The Punjab and Haryana High Court has acknowledged the petition, issuing notices to the Central Government, Central Consumer Protection Authority, and Central Board of Film Certification, indicating serious public health concerns related to misleading advertising practices. In a significant legal challenge, veteran adman Sandeep Goyal , the managing director of Rediffusion Brand Solutions , has filed a Public Interest Litigation (PIL) in the Punjab and Haryana High Court , urging for a direct government-led regulatory body to curb the pervasive issue of surrogate advertising . The petition, currently under the scrutiny of Chief Justice Sheel Nagu and Justice Sumeet Goel, contends that existing self-regulatory frameworks are insufficient and too sluggish to combat the real-time impact of these misleading promotions. Goyal, who has consistently refused to work with tobacco and alcohol brands since their advertising was banned in India, asserts that he holds no personal or financial stake in the outcome. His PIL highlights what he describes as blatant violations of crucial regulations, including the Cable Television Network Rules 1994, the Cigarettes and Other Tobacco Products Act 2003, and the CCPA Guidelines on Misleading Advertisements 2022. The petition specifically points to prominent examples of alleged surrogate advertising, citing brands like Vimal Elaichi, Rajshree Silver Coated Elaichi, and Pan Bahar. These ads, often featuring well-known celebrities, are frequently seen during prime-time television slots and high-profile events such as IPL broadcasts. Goyal argues that such promotions subtly endorse restricted products, misleading consumers and contributing to a growing public health crisis, particularly among young people. "The country is undergoing a health crisis wherein the youth of the nation is getting addicted to alcohol and tobacco at a tender age," the petition states, emphasizing how celebrity endorsements "glamorize" and "validate" the consumption of these products. The PIL underscores the ineffectiveness of current industry self-regulation, including the Advertising Standards Council of India (ASCI), in adequately reining in these deceptive practices. Goyal's petition, argued by advocate Aadil Singh Boparai, seeks strict enforcement of existing laws and guidelines. Crucially, it calls for a more robust, government-led mechanism to actively supervise all advertising content. The High Court has taken cognizance of the matter, issuing notices to the central government, the Central Consumer Protection Authority (CCPA), and the Central Board of Film Certification (CBFC). This move signals the judiciary's recognition of the potential public health implications of unchecked surrogate advertising, setting the stage for a significant legal debate on the future of advertising regulation in India.
Time of India
13-05-2025
- Entertainment
- Time of India
Shraddha Kapoor celebrates the balance of ambition and emotion with Pynk
HighlightsLux Industries has launched a new women's wear brand called Pynk, which aims to celebrate the balance between work and play, strength and softness, ambition and emotion in modern women. Actor Shraddha Kapoor has been appointed as the brand ambassador for Pynk, featuring in a 360-degree campaign titled 'Work. Pynk. Play.', directed by Abhishek Varman and created by Rediffusion Brand Solutions. The chairman of Lux Industries, Ashok Kumar Todi, stated that the launch of Pynk is a significant milestone in their growth journey, with an aim to drive INR 800 crore in revenue over the next five years through this new women's wear category. Lux Industries has announced its foray into women's wear with the launch of Pynk —a brand that reflects the dynamic rhythm of today's woman. Pynk has celebrated the art of balance—between work and play, strength and softness, ambition and emotion . To this effect, the brand has launched a new TVC and taken on board actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions and directed by Abhishek Varman. A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today's woman juggles ambition, emotion, and responsibility with effortless grace. Kapoor takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi 's tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, 'That's me.' The film tells the story of a young woman torn between two paths — her passion for dance and her mother's dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who do not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That's the spirit of Pynk, the company stated in a press note. Ashok Kumar Todi, chairman, Lux Industries, stated, 'The launch of Pynk marks a significant milestone in our growth journey - bringing our trusted legacy into the fast-growing women's wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.' Saket Todi, executive director, Lux Industries said 'With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive INR 800 crore in revenue over the next five years.' Kapoor on her association with Lux Cozi Pynk, 'I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about.' Watch the video here:
