Latest news with #Revel
Yahoo
3 days ago
- Business
- Yahoo
This Beloved Bike Brand Is Saved
This Beloved Bike Brand Is Saved originally appeared on BikeMag. There is no getting around the issues plaguing the bike industry today. With brands falling on hard times, closing, and restructuring, we are rarely treated to positive news for the industry. Most recently, the announcement of Revel Bikes' closing, many in the industry were shocked and frustrated, disheartened at the mismanagement of a brand that represented such a different way of doing things. Revel Bikes has created a truly special place for itself in the industry over the years, and the news of its downfall hit harder than Bikes has continuously operated in a very honest and real way. Historically, they didn't overreach in terms of growth; they stuck with what worked and didn't attempt to disrupt the industry in an unrealistic way. That is not to say they are not innovative—just look at the 3D-printed downhill bike or how the brand uses CBF suspension to create some beautifully capable bikes. A truly heartwarming instance of triumph landed in my inbox yesterday while I was riding back from the trailhead. Seeing a new email from Adam Miller, the founder of Why Cycles and Revel Bikes, that began with 'I'm buying back Revel,' I eagerly tapped in to see what the story was. As of this week, Revel Bikes is back to being independently owned and operated by its founder after years of being steered in a strange direction by a private equity owner who didn't understand or appreciate the original vision. But how did Revel Bikes find a point where it needed rescue? Revel began its journey in March 2019 with two mountain bike models centered on Chris Canfield's Canfield Balance Formula (CBF) suspension system. The brand quickly gained traction, becoming known as one of the industry's fastest-growing mountain bike manufacturers. Revel received numerous prestigious 'best of' awards and established a reputation for crafting bikes that their team of enthusiastic riders and engineers themselves wanted to ride. Revel was at the forefront of innovation during its formative years, showcasing projects like a fully 3D-printed carbon downhill concept bike developed in Silicon Valley using the latest in additive manufacturing. It also introduced FusionFiber wheels to the world—an advanced, recyclable, and durable composite rim created in Utah in collaboration with CSS 2021 and 2022, the company made moves and substantial investments to develop a top-tier supply chain, including establishing its facility in Taichung, Taiwan, and relocating carbon frame production to one of Vietnam's leading factories. This groundwork has continually paid off, and is evidenced by the recent launch of three new bikes that exemplify the highest quality the brand has ever offered. A private equity group acquired the company in October 2021, and founder Adam Miller remained involved through the transition, seeing that his passion project and globally recognized bike brand would be in good hands before his official exit in early 2024. 'The private equity firm had a very different vision for Revel than I did,' Miller says. 'They helped us by making heavy investments in manufacturing and supply chain that built world-class infrastructure—something I believe will benefit Revel for years to come. But they also pursued an aggressive growth-at-all-costs model that didn't align with the brand's DNA. High inventory, high overhead, and a rigid financial structure left little room for being nimble and adjusting to the times,' Miller received the news of Revel's decision to cease operations in April 2025 just one day before it was publicly announced. This prompted him to take quick action to re-engage and initiate the process of repurchasing the company he built back in 2019, which was not something he had ever planned on needing to do. 'When funding dried up in a tough macro environment, the company was forced to shut its doors,' Miller continues, 'When I heard the news, there was only one option in my mind, and I decided to step back in.' Miller didn't aim at this repurchase of his brainchild, but Revel means so much to so many. Adam saw the opportunity to breathe new life into the brand and couldn't stomach watching his creation fall from grace. From my experience of working closely with Revel and the team over the years, the news is profoundly moving and instills even more respect for the brand and its operations. Revel is now back under founder control with a clear direction: Make the best, most innovative bikes we can while supporting customers with world-class customer service. With a return to its roots, Adam plans to continue steering Revel with a smart, sustainable business ethos that works for riders and shops. Revel remains headquartered in Carbondale, Colorado, and will continue operating its facility in Taichung, Taiwan. This facility handles product quality control, sourcing, and complete frame and bike assembly, allowing for better oversight and higher-quality products. The company will continue to make innovative carbon full-suspension bikes using the CBF platform and its carbon gravel bike, the Rover. It will also bring back their boutique line of titanium bikes (formerly Why Cycles). 'Collaborating with Revel in the early days to develop the most refined carbon CBF bikes was a project I was truly passionate about. Now, with the original team coming back together, it's exciting to know that the vision will continue — delivering exceptional CBF performance on carbon frames remains the focus, and the future looks stronger than ever,' said Chris Canfield. Even more importantly for customers and retailers, the Taiwan facility enables direct shipping worldwide—bikes and frames shipped straight to riders and shops, with full warranty support, fast lead times, and a stable pricing structure less impacted by unpredictable global tariffs. It's a supply chain built for the long haul. The new Revel will adjust its operations to meet the needs of today's riding and retail environment with significantly improved retail pricing, better than anything seen since before COVID. This means more innovative inventory planning, fewer complete bikes in stock and more nimble assembly capabilities using our Colorado and Taiwan facilities. A refined dealer program will offer frame-only sales with no minimums so that shops can build custom bikes their way. Revel will also emphasize a stronger DTC infrastructure to provide better value and access to riders across the globe. 'This isn't about scaling fast or positioning the brand for resale,' Miller said. 'It's about building a company we're proud of—one that makes the best bikes we can dream of, takes care of its customers around the globe in the best way possible, and sticks around for the long haul. Revel is back, and we're getting to work.' The Ritual A 170mm travel enduro race bike with internal frame storage, loads of modern features, and the best CBF platform yet, is available now. Frames start at $3099, and complete bikes start at $5199. The ReRun Revel's first ebike using the Bosch SX motor, is available for pre-order now with a refundable deposit and will begin shipping to customers in July. Complete builds start at $6999. The Rascal SL This wildly refined and improved version of the bike that put Revel on the map, now made in the best bike factory in the world, with a stiffer, lighter, and better carbon layup, is available now with frames at $2999 and completes at $4999. The Ranger is available in two new colorways with two build kit options and framesets at $2999. Below is an inspiring letter from Adam Miller offers more insight into his decision to resurrect Revel and save what he created. My whole life has been shaped by bicycles. I started tinkering with bikes as a kid, and by the time I was 11, I was running a mini bike business out of my bedroom in Anchorage, Alaska, parting out used bikes and selling them on eBay. A few years later, when I was 14, I landed a job at our local bike shop, and that's when my future in bikes truly grabbed hold. I wasn't just wrenching and changing tires and learning about all sorts of bike companies and business models, I was getting more and more passionate and fascinated by bikes, the people who ride them, and with the kind of community that two wheels can my career evolved, and I started then sold my first company, I was lucky enough to travel all over the world and formed incredible relationships with people in manufacturing, distribution, and everything related to bikes, from factories in Asia to the trails in Colorado to shops across Europe. Those experiences led me to start Revel Bikes in 2015. Over the next four years, I worked on designs and logistics and developed Revel's first two carbon fiber mountain bike models – while also designing fun titanium bikes and running Why Cycles. I was surrounded by an amazing group of designers, engineers, and bike nerds, many of whom were also my roommates. We'd spend long days at the office, and nights in the living room tinkering with prototypes, dreaming about launch dayWhen we finally launched Revel in 2019 with just those two models, it took off faster than we ever imagined. We were just six friends in a warehouse in a small Colorado mountain town, and somehow, our ideas were was never just a company to me – it was a personal mission. We built the bikes we actually wanted to ride, rooted in quality, sustainability, customer service, and a genuine love of riding bikes and being outside in the mountains. I had an absolute blast working crazy hours and running the company for several fantastic years. In late 2021, I sold the company to a private equity group. I believed that with more capital and infrastructure, Revel could grow into something even bigger, while holding on to what made it special. I stayed on for a while to help with the transition, and then I fully stepped away in early 2024 when the company's mission started to deviate from my I left a year ago, I thought and hoped Revel would live on and continue to thrive, but that didn't happen. Last month, I found out, just a day before the public announcement, that Revel was shutting its doors. The employees, the community, the customers…we were all left hanging. This news was truly devastating to me – I had poured my heart into Revel for the better part of a decade, and I couldn't just let it disappear. So I bought Revel back, and now we're here to stay. The business is going to be smaller, leaner, and smarter, and the team and I are more motivated than ever to make Revel what we always knew it could be – a responsive, customer-oriented company with incredible, carefully crafted bikes that we want to ride and we think you will Revel re-emerges, we're planning to stay laser focused on what really matters. This company is not going to chase growth for growth's sake. We're going to create something we're proud of, for the long haul. We'll sell directly to riders, and we'll have a frame-only program for dealers with the hopes of seeing more epic custom builds. My team and I are committed to running everything with the same obsessive attention to detail that started in that bedroom bike shop in Alaska and that put Revel on the map in everyone who stuck with me and this company, thank you. To those just discovering Revel, welcome. We're just getting started, again.- Adam Miller, Founder & CEO, Revel Bikes This story was originally reported by BikeMag on May 21, 2025, where it first appeared. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
3 days ago
- Business
- Yahoo
Revel Bikes Gets Back to Roots with Hiring of Original Designer
Revel Bikes Gets Back to Roots with Hiring of Original Designer originally appeared on BikeMag. Revel Bikes surprised and thrilled the mountain bike world when founder Adam Miller bought the troubled company at auction last month, and the good news keeps coming from the Carbondale, Colorado-based company. Miller has brought on Mike Giese, Revel's original bike designer who will now serve as Director of Product Development and Creative worked with Miller back in the day from 2016 to 2018 to create Revel's iconic Rail, Rascal, and Ranger from concept to trail. 'Mike's the real deal,' said Miller in announcing Giese's return to Revel. 'He's got this rare combo of incredible engineering talent, insane bike handling skills, and an eye for design that's unmatched. It's wildly awesome to get to work with him again.' Giese's frame designs, coupled with Chris Canfield's CBF suspension platform, created bikes that racked up awards and created devoted Revel riders. After helping establish Revel, Giese went on to help develop new carbon bikes and components. He brings that experience back to Revel now with plans for exciting new builds, Miller says. 'Mike was a big part of why Revel clicked right from the start," Miller said. "Getting to build the next chapter together is something we're all really stoked about.' 'I am beyond excited for this next chapter with Revel Bikes,' Giese said. 'After working with Adam and team to design the original Rail, Rascal and Ranger, I am looking forward to joining the Revel Bikes team to lead product strategy, design and development for the next generation of bikes, and for the next generation of the brand.' Revel has shifted to a direct-to-consumer model focused on making the high-quality bikes sans the middle markup. Customers can buy complete bikes and frames directly through Revel's website, and Revel ships globally. Revel also support custom builds through local bike shop dealers with their frame-only program. From a serious question as to whether or not Revel would survive at all to the news that it's getting back to its small company, bike-loving roots, the mountain bike world has reason to be excited about the rebirth of Revel. 'Now, it is time to put the foot on the gas and design some insane new bikes, Giese said. 'Let the good times roll!' This story was originally reported by BikeMag on Jun 3, 2025, where it first appeared.
USA Today
06-05-2025
- Sport
- USA Today
Cowboys Headlines: Who is best-value draft pick? UDFA pay set, Texans eye HQ like The Star
Cowboys Headlines: Who is best-value draft pick? UDFA pay set, Texans eye HQ like The Star Those high-profile first-round draft picks are supposed to be stars, and even Round 2 prospects are considered locks to contribute. But how a team does in Rounds 3 and beyond often tells the real story. Who did the Cowboys find in those later rounds of the draft who will exceed expectations? It depends on who you ask. To kick off this recap of the day's headlines, we'll look at three different prospects who could easily be in the mix to one day be called the club's best-value draft pick for 2025. Meanwhile, the UDFA paysheet has been released, and the disparity among some of the post-draft signees may come as a surprise. Also, we'll dive in to the Cowboys' DB situation and ask if they really got better, we'll ID a few underrated gems on the roster, and we'll tell you which two Pro Bowl defenders one Dallas rookie is trying to emulate. We'll take a do-over on one notorious draft-day bust, we'll tell you which AFC team is eyeing their own version of The Star, we'll catch up with Dak Prescott lobbing balls in an unexpected venue, and we'll tell you which rival city you'll have to invade to attend the 2027 NFL draft. Shedeur Sanders, Matthew Golden and every team's best value pick from the 2025 NFL Draft :: The Athletic Link Shavon Revel, Jr. is the easy pick here for Dallas. He has first-round talent when healthy and many experts thought he'd get taken in the second round, so the Cowboys landing him in the third is highway robbery. Assuming his recovery from a torn ACL and partial meniscus tear stays on track, Revel could be ready for Week 1 and even compete for a starting job. 5th-round pick has surprisingly clear path to starting during rookie season :: Cowboys Wire Link Jaydon Blue, the Texas prospect who was picked by Dallas at No. 149 overall, is actually a potential midseason starter and could even be a long-term answer for the club at running back. He's expected to begin the season behind Miles Sanders and Javonte Williams, but the home-run hitter (who's also a legitimate receiving threat) could prove to simply be too talented to stay on the sideline. Every team's best-value selection in 2025 NFL Draft :: Bleacher Report Link Revel in the third round and Blue in the fifth could pay off handsomely for Dallas, but don't overlook Phil Mafah, the Clemson running back taken in the seventh round. When healthy, he's a hammer between the tackles, which provides a different skill set than anything the Cowboys' three other backs can claim. A shoulder injury might have contributed to lackluster draft stock, but the 239th overall pick could be one-half of a one-two punch out of the Cowboys backfield by the end of the season. Jay Toia wants to bring 'havoc, destruction, finesse' for Cowboys' defensive line :: The Mothership Link The seventh-round pick out of UCLA has given himself a lot to live up to, based on who he says he tries to model his own game after. "Vita Vea and Dexter Lawrence, for sure," he said. "I would say they're similar, but different. I feel like Vita just causes havoc throughout the whole game, but I feel like Dexter Lawrence has a little finesse in his game." The Cowboys hope that by putting Toia under alongside Osa Odighizuwa and Solomon Thomas, and the tutelage of heralded defensive line coach Aaron Whitecotton, Toia will become his own kind of wrecking ball in Dallas. A Step Behind? Have the Cowboys upgraded their defensive back room from 2024? :: Cowboys Wire Link The loss of Jourdan Lewis is big, no doubt. So is the injury status of Trevon Diggs. Kaiir Elam and Shavon Revel, Jr. have been added, but both newcomers are outside cornerbacks, as is DaRon Bland. So there is a real question in how the Cowboys will cover the slot. The safety room didn't change much; the veteran starters have gotten a year older, and the younger guys have gotten a year wiser. In all, there are too many contingencies to just automatically consider this unit better than last season's. Grading every NFL team's 2025 draft class: Where does the Cowboys' haul fit? :: Cowboys Wire Link A full week after the fact, the Cowboys' draft class still looks like a good one, earning an A- grade in this roundup from the NFL Wire editors. After two down drafts where they attempted to cater to needs, they took the opposite approach this year and didn't use that to dictate their approach. Dallas Cowboys' UDFA salaries and bonus money revealed :: Link Defensive back Alijah Clark tops the list with a $25,000 bonus and a guaranteed $234,000. Linebacker Justin Barron has a slightly lower bonus but the same guarantee, which equals a season of practice squad pay. At the other end of the spectrum, wide receiver Traeshon Holden, surprisingly, got just a $3,000 bonus and zero guaranteed money. Dallas Cowboys hidden gems: 1 underrated veteran, free agent, and 2025 NFL Draft pick :: Blogging the Boys Link Jalen Tolbert may actually be much better than the fanbase is giving him credit for. Don't be surprised if he becomes that precious No. 2 receiver in 2025… because he was already that to a point in 2024. Edge rusher Dante Fowler, Jr. could play a much more important role in the DE rotation if Matt Eberflus can play to the veteran's strengths. And Shavon Revel, Jr. could prove to be as adept in coverage as any cornerback prospect in this draft class. Dak Prescott gets in throws on pit road at Fort Worth race :: NASCAR on Fox Cowboys swap linebackers to 2x Pro Bowler worth $48 million in draft do-over :: Cowboys Wire Link In PFF's re-do of the 2006 draft, the Cowboys get to take back the somewhat infamous Bobby Carpenter pick at No. 18 overall. The Ohio State linebacker would go on to start just 10 games over seven seasons and remains a rare Cowboys bust. In this hindsight exercise, the Cowboys could have checked the same box much more successfully with Alabama linebacker DeMeco Ryans, who in reality was drafted with selection No. 33. He won Defensive Rookie of the Year and was a two-time Pro Bowler, starting 139 of 140 career games. Houston Texans hope to build new team headquarters that could include an entertainment district :: Houston Chronicle Link The Texans could be the next NFL franchise looking to replicate what the Cowboys have created with The Star in Frisco. Several parties in the greater Houston area are interested in partnering with the team on a new headquarters and practice facility, which could include an entertainment/shopping/dining district. The Texans are currently one of four NFL clubs who base their day-to-day operations out of the stadium where they also play home games. Cowboys rival, Washington Commanders will host 2027 NFL draft :: Cowboys Wire Link After a monster multi-day event in Green Bay, the NFL is taking the draft to the nation's capital. It's been announced that the 2027 draft will be held on the Washington Mall, with an attendance that could easily dwarf most presidential inaugurations. Follow Cowboys Wire on Facebook to join in on the conversation with fellow fans!
Yahoo
05-05-2025
- Sport
- Yahoo
Cowboys Private Disagreement Lands Biggest Steal in NFL Draft
The Dallas Cowboys for most, knocked their draft out of the park with the franchise sticking to their board (of drafting true as its called) and picked the best available player when it was their time on the clock. Tyler Booker and Donovan Ezeiruaku were the first two picks taken, and fans were happy with that. However, when the third round came around, Shavon Revel Jr. was still on the board. Advertisement The Cowboys couldn't turn the card in fast enough. Had it not been for his ACL injury, many had Revel Jr. as a first-round talent, and Dallas got him. For ESPN's Matt Miller, Shavon might just be the biggest steal of the draft. "Revel's elite size and playmaking ability had him looking like a first-rounder before he tore an ACL in September," Miller writes. "The Cowboys didn't need a corner in this draft, which shows how much they valued Revel. They got him nearly 20 picks lower than I had him ranked. This could be one of the biggest steals in this draft if he gets healthy and develops into a future starter." We're not sure about the "didn't need a corner'' argument; the Cowboys themselves privately disagree. Advertisement Indeed ... Sep 14, 2024; Greenville, North Carolina, USA; East Carolina Pirates defensive lineman D'Anta Johnson (56) and defensive back Shavon Revel Jr. (28) stops the run by Appalachian State Mountaineers running back Anderson Castle (1) during the first half at Dowdy-Ficklen Credit: James Guillory-Imagn Images With Trevon Diggs' knee injury likely seeing him sit out at least the early portion of the regular season, Dallas needed another corner who could potentially start, and that might be Revel Jr., ready to go once training camp starts. Granted, that is a high bar, and Dallas will play the cautious game with their prized draft pick, in the hopes that he will ramp up his progress over the course of training camp and might be ready early in the regular season. The tall, long, corner is known as a "boundary bully," and the Cowboys who managed to "steal" him in the third round might have just got themselves another good, starting corner. And a draft steal at that. Related: Cowboys Officially Sign 7 Rookies and Assign New Jersey Numbers Related: Cowboys Sign 'Immediate Starter' Booker with $13 Million Bonus
NBC Sports
04-05-2025
- Sport
- NBC Sports
Cowboys rookie CB Shavon Revel "can pretty much do everything" after 2024 ACL tear
Cornerback Shavon Revel's bid to be a first-round pick in the 2025 draft hit a significant road bump when he tore his ACL while playing for East Carolina last September. Revel's inability to get on the field helped cause him fall to the third round, but his surgeon might have been part of the reason his slide stopped at that point. Cowboys team doctor Dan Cooper did the operation and the Cowboys snagged Revel to help their secondary. At this weekend's rookie minicamp, Revel updated where he is in his recovery. 'Right now I can pretty much do everything,' Revel said, via the team's website. 'Running straight line, cutting, haven't gotten too much into that, just trying to take it day by day, trying to take it slow.' Revel was able to participate in walkthroughs during rookie minicamp and he'll continue his rehab work this spring with an eye on being ready to go for the start of his rookie season in Dallas.
