Latest news with #RishiJain
BBC News
22-04-2025
- Sport
- BBC News
'A big journey for us' - Liverpool look to sustainable future
"Make a difference together."That is what Liverpool want to be able to do with their supporters when it comes to impact of climate change is being felt in many different ways and football is not immune to so much of fans' focus is on what is happening on the pitch, there is an increasing expectation from supporters that clubs should be doing more to reduce their impact off the second part of our Earth Day chat with Rishi Jain, Liverpool's director of impact highlighted how important the relationship with fans is for the club's The Red Way sustainability programme."We want to be able to say to supporters that we're involved in 'x project' and to come and take part," he said. "Come and support it. Lead with us, and then we'll really make a difference together."We are tracking ahead in our target for awareness and that is helped through the continued support of LFC Foundation and the work they do through their engagement events."It is through this work that they have acquired fan support and managed to hit key milestones in the programme."It sounds very simple - with supporters putting plastic bottles into the right bins - but we have seen matchday recycling rates increase from 25% in 2021 to nearly 99% now, which is just brilliant," Jain explained."That's a really simple thing about asking supporters to change their behaviours. We've been on a journey with them. When we've put the message out, we've talked about the collective achievement. It's not been the club that has done this - it's with the help of our supporters that we've achieved this together."It's ultimately allowed us to collect 1,000,000 plastic bottles over a three-year period, which is just a huge number."We're all very superstitious, but we know that putting things in the right bin has actually become part of the intrinsic matchday routine and it's a nice thing for us to be able to talk about with them."Despite the progress made in the four years of The Red Way, Liverpool are determined not to stop."Could we do more? Absolutely," Jain added. "It's a big journey for us."I'm never going to sit there and just say: 'We've done a great job'. It's always: 'Yes, we've done good work, but this is the next goal'. We have ambitious targets."You can't sit there and go into these these rooms [such as COP] and say, 'we feel we're doing really well, but there's more to do' if you're not actually delivering that at home."We've got some key focus areas that we're really going to ramp up our efforts for."
Yahoo
22-04-2025
- Sport
- Yahoo
'An opportunity to lead' - Liverpool's sustainability ambitions
Liverpool have had plenty of success on the field this season, but it is off the pitch where they are also trying to be leaders. Four years ago, Liverpool introduced their sustainability programme The Red Way. It brings together the club's work in four focus areas - people, planet, communities and strategy. "The Red Way is Liverpool's commitment to building a better future for our people, our planet and our communities," Liverpool director of impact Rishi Jain told BBC Sport. "In 2021, we had a key moment when we agreed, as a club, that it was really important for us to bring under one umbrella the multiple programmes that were being delivered. That's how The Red Way was born. "It allowed us to create a sense of purpose and an almost instant behavioural shift for how we operated as a global club. It just gave us that identity that we really needed. "We really put ourselves out there, which was new for us. It was a little bit scary, but actually, it's has really helped us since in how we progress." This year's Earth Day on 22 April sees the release of Liverpool's third annual sustainability report. It highlights the progress made across all areas over the past 12 months, including the reduction of overall carbon emissions by 12.5%, the Anfield pitch now being fully recyclable, the hosting of its first Iftar event during Ramadan and more than 127,000 people receiving support from the LFC Foundation. Alongside these, Liverpool representatives have attended 24 international sustainability events, including COP28, and received recognition for the work with nine major sustainability awards. "As a club, we are probably held in a higher regard by our stakeholders and our supporters," Jain said. "You can see that in two ways - either as a burden or as an opportunity. "We see it as an opportunity to lead, both on and off the pitch. Of course, on the pitch has gone really, really well for us this season, but off the pitch from a Red Way perspective, we can say the same. "We've had an incredibly successful 12 months or so. When you talk about social and environmental impact - whether it's through our foundation, around diversity, inclusion or surrounded by sustainability - our supporters and stakeholders expect us to do that work. "That's not the reason why we do it, but it also helps us understand that we can really push on for change and be proactive." Come back later on Tuesday to read more about Liverpool's sustainability drive
BBC News
22-04-2025
- Sport
- BBC News
'An opportunity to lead' - Liverpool's sustainability ambitions
Liverpool have had plenty of success on the field this season, but it is off the pitch where they are also trying to be years ago, Liverpool introduced their sustainability programme The Red Way. It brings together the club's work in four focus areas - people, planet, communities and strategy."The Red Way is Liverpool's commitment to building a better future for our people, our planet and our communities," Liverpool director of impact Rishi Jain told BBC Sport."In 2021, we had a key moment when we agreed, as a club, that it was really important for us to bring under one umbrella the multiple programmes that were being delivered. That's how The Red Way was born."It allowed us to create a sense of purpose and an almost instant behavioural shift for how we operated as a global club. It just gave us that identity that we really needed."We really put ourselves out there, which was new for us. It was a little bit scary, but actually, it's has really helped us since in how we progress."This year's Earth Day on 22 April sees the release of Liverpool's third annual sustainability report, highlights the progress made across all areas over the past 12 months, including the reduction of overall carbon emissions by 12.5%, the Anfield pitch now being fully recyclable, the hosting of its first Iftar event during Ramadan and more than 127,000 people receiving support from the LFC these, Liverpool representatives have attended 24 international sustainability events, including COP28, and received recognition for the work with nine major sustainability awards."As a club, we are probably held in a higher regard by our stakeholders and our supporters," Jain said. "You can see that in two ways - either as a burden or as an opportunity."We see it as an opportunity to lead, both on and off the pitch. Of course, on the pitch has gone really, really well for us this season, but off the pitch from a Red Way perspective, we can say the same."We've had an incredibly successful 12 months or so. When you talk about social and environmental impact - whether it's through our foundation, around diversity, inclusion or surrounded by sustainability - our supporters and stakeholders expect us to do that work."That's not the reason why we do it, but it also helps us understand that we can really push on for change and be proactive."Come back later on Tuesday to read more about Liverpool's sustainability drive
