Latest news with #Roadblock
Business Standard
01-07-2025
- Business
- Business Standard
Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
NewsVoir Bangalore (Karnataka) [India], July 1: Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention--when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play." Key Features of Truecaller Play for advertisers: * Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. * Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. * In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads. * Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.
The Wire
01-07-2025
- Business
- The Wire
Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Bangalore, Karnataka, India (NewsVoir) Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention—when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play." Key Features of Truecaller Play for advertisers: • Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. • Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. • In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads. • Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit for more information. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Fashion Value Chain
01-07-2025
- Business
- Fashion Value Chain
Truecaller Ads Launches ‘Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Truecaller Ads launches Truecaller Play Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention-when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, 'At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play.' Key Features of Truecaller Play for advertisers: Custom Rich Media Formats : From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. Native Experience : Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. In-House Creative Support : Truecaller Ads provides internal creative support to help brands develop custom rich media ads. Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit for more information.
Yahoo
27-03-2025
- Entertainment
- Yahoo
A New Twist Causes Loads of Drama! Who Went Home on 'The Amazing Race 37' Tonight?
This week's episode of The Amazing Race 37 saw the remaining 10 teams leave the cities of Japan for the jungles of Indonesia. And the heat was on in Bali, as one team was given the power of the "Driver's Seat," single-handedly determining how hard the Roadblock would be for the other pairs behind them. And while their decisions earned plenty of ire from the other teams, for one duo, the conflict was directed at each other, culminating in their out our spoiler-filled recap below to find out who went home from the race on The Amazing Race 37 tonight. 🎬 🎬 Bernie and Carrigain became friends through their mutual love of dragon boat racing. But, despite relying on being in sync on the water, the two could never find the same rhythm on land. Things came to a head early on for the two, as they got in a tense argument at the airport over their lack of communication. Even when they were able to work together better, they fell behind in Japan, leaving for Bali in last place. Bernie and Carrigain were once again playing catch-up the whole day, not helped by Jonathan and Ana giving them the hardest path in the Roadblock. Things fell apart even further in the Detour, when the two got lost on their way to the task, prompting another big argument. In the end, Bernie and Carrigain did not go out on the happiest of terms, but gratitude for sticking through it together. Jonathan and Ana Towns were the main characters of Leg 4. The two won the power of the "Driver's Seat," allowing them to allocate weight in the Roadblock out to the other teams. However, upon seeing the Roadblock themselves, they quickly used their recently-won Express Pass to bypass it. The choice earned them their second first-place finish of the season. Carson McCalley and Jack Dodge overcame starting the day in the bottom half of teams, jumping all the way back up to another dominant performance in second place. And Scott and Lori Thompson worked against having the hardest path given to them by Jonathan and Ana to finish in third. The married parents also earned the attention of the other teams for their continued dominance, despite their age. Related: For every team outside of the top 3, the race to the Pit Stop was a jumbled and chaotic mess. Pairs were running all around the village in a mass of confusion and navigation. Six teams essentially checked in at once, within minutes of each other. Finishing in the bottom three above Bernie and Carrigain were married Vegas performers Brett Hamby and Mark Romain, brothers Nick and Mike Fiorito and father/son duo Pops and Jeff Bailey.
See - Sada Elbalad
11-03-2025
- Entertainment
- See - Sada Elbalad
Get to Know NXT Roadblock Full Card
Early Wednesday, NXT, the developmental promotion of WWE, will organize its 2025 Roadblock, which is a special themed episode of the weekly show. It will be the fourth annual NXT Roadblock and the sixth Roadblock event overall. The event will take place at The Theater at Madison Square Garden in New York City. The event will also feature wrestlers from TNA, such as Moose, and the Hardy Boyz. There are several titles will be on the line such as NXT Championship, TNA World Tag Team titles, and a Winner Takes All Match for the NXT Women's and NXT Women's North America titles. The full card of the event is as follows: Jordynne Grace vs. Roxanne Perez New York Street Fight: Je'Von Evans vs. Ethan Page TNA World Tag Team titles: The Hardy Boyz (c) vs. Nathan Frazer & Axiom NXT Championship: Oba Femi (c) vs. Moose Winner Takes All match for the NXT Women's Championship and NXT Women's North American Championship: Giulia (NXT Women's Champion) vs. Stephanie Vaquer (North American Women's Champion)
