Truecaller Ads Launches ‘Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Truecaller Ads launches Truecaller Play
Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.
Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention-when distractions are minimal and intent is high.
With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement.
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, 'At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play.'
Key Features of Truecaller Play for advertisers:
Custom Rich Media Formats : From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action.
Native Experience : Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural.
In-House Creative Support : Truecaller Ads provides internal creative support to help brands develop custom rich media ads.
Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale.
About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.
Visit advertisers.truecaller.com for more information.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
a day ago
- Economic Times
Powerball Jackpot Winning Numbers: Who won the lottery and when is the next draw?
TIL Creatives Powerball results Aug 16 The Powerball jackpot continues its record-shaping march, captivating millions of hopefuls across the United States. With no player matching all six numbers in the last draw, the prize pot has swelled yet again, bringing with it dreams of instant fortune, as well as questions about who will finally claim it. The Powerball jackpot winning numbers for Saturday, August 16, 2025, were awaited with bated breath as the draw promised an estimated $565 million payout, or $255.3 million in a lump-sum cash option. For many, the Saturday night ritual of checking the Powerball results has become a blend of suspense, hope, and the tantalizing possibility of life-changing wealth. On Wednesday, August 13, 2025, the winning Powerball numbers were 4, 11, 40, 44, 50, with the Powerball number being 4. The Power Play multiplier was the staggering prize, no ticket matched all six numbers, which meant the jackpot rolled over to Saturday. Smaller prizes were won, ranging from $4 for matching just the Powerball to several thousands for partial matches with Power Play latest draw for Saturday, August 16, 2025, took place at 10:59 p.m. ET, consistent with the thrice-weekly schedule of the lottery. At press time, the official Powerball results were still pending, leaving players refreshing apps, websites, and news tickers in anticipation, as per a report by Indy Star. The burning question: 'Who won the Powerball drawing jackpot tonight?' remains unanswered for now. Until lottery officials confirm a winning ticket, it remains uncertain whether the jackpot will finally be claimed or continue to climb into even larger should they exist, are urged by officials to sign their ticket immediately, secure it in a safe location, and consult legal and financial advisors before stepping into the the Powerball is not just about celebrating; it brings with it serious considerations. Lottery experts advise winners to: Secure the ticket: Sign the back and store it in a safe place. Seek professional advice: Financial and legal experts can help manage sudden wealth responsibly. Stay private initially: While some states require public disclosure of winners, others allow anonymity. Either way, maintaining discretion is crucial. Not every player walks away with the jackpot, but many can still pocket smaller winnings. Matching only the Powerball number earns a $4 prize. Matching one number plus the Powerball also pays $4. Higher combinations increase the prize exponentially, especially when the Power Play option is added. However, matching two numbers alone without the Powerball does not earn a Powerball follows a fixed schedule, with draws held every Monday, Wednesday, and Saturday at 10:59 p.m. next chance to win comes on Monday, August 18, 2025, should the jackpot roll over again. If no one claims the prize on August 16, the jackpot will grow beyond $565 million, further cementing its place among the year's most notable in Powerball is relatively inexpensive, fueling its popularity: $2 per ticket is the base cost. Adding the Power Play multiplier costs an extra $1, giving players a chance to multiply non-jackpot winnings. The Double Play option, also $1, offers a second chance to win up to $10 million. This affordability, coupled with the lure of billion-dollar jackpots, explains the enduring appeal of Powerball. While the August 16 draw's results are pending, 2025 has already witnessed several big winners: $328.5 million — January 18; Oregon. $526.5 million — March 29; California. $167.3 million — April 26; Kentucky. $204.5 million — June 1; California. These victories highlight the national spread of Powerball luck, reinforcing the notion that any ticket, from any state, could be the big Powerball has rewritten lottery history with some of the largest payouts ever seen worldwide. Its top 10 jackpots include: $2.04 billion — November 7, 2022; California. $1.765 billion — October 11, 2023; California. $1.586 billion — January 13, 2016; California, Florida, Tennessee. $1.326 billion — April 6, 2024; Oregon. $1.08 billion — July 19, 2023; California. $842 million — January 1, 2024; Michigan. $768.4 million — March 27, 2019; Wisconsin. $758.7 million — August 23, 2017; Massachusetts. $754.6 million — February 6, 2023; Washington. $731.1 million — January 20, 2021; Maryland. These staggering amounts highlight why the Powerball remains the most talked-about lottery in the Powerball, Mega Millions also continues to captivate players. On Friday, August 15, 2025, the winning numbers were 4, 17, 27, 34, 69, and the Mega Ball was no jackpot winner, the Mega Millions prize has now grown to $216 million for Tuesday, August 19, were 4, 11, 40, 44, 50, with the Powerball number 4 and a Power Play of 3X. The next draw is scheduled for Monday, August 18, 2025, at 10:59 p.m. ET, as per the thrice-weekly schedule.
Time of India
a day ago
- Time of India
Powerball Jackpot hits $565 million for August 16 drawing; Check winning numbers here
Powerball winning numbers for 16 August 2025 Live Events Did anyone win the Powerball When is the next Powerball drawing How to play the Powerball (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The Powerball jackpot increased to $565 million for the Saturday (August 16, 2025) drawing after no one bagged the top prize on Wednesday (August 13, 2025). The person who matches all five numbers and the Powerball can choose a one-time cash payment of $255.3 far in 2025, there have been four Powerball jackpot winners. The most recent was on May 31, when a person in California won the $204.5 million prize, according to media reports. The other three jackpot winners emerged in January, March, and April 2025, to USA Today, a player in Oregon had the first jackpot-winning Powerball ticket of 2025, garnering $328.5 million on January 18, 2025. On March 29, a second Powerball jackpot winner matched all six numbers and took home $527 million. Then, on April 26, a third winner from Kentucky claimed the $167.3 million winning numbers for Saturday, August 16, 2025, are 23-40-49-65-69, and the Powerball is anyone wins the Powerball lottery, the names of the winners will be announced by lottery next drawing will take place on Monday, Aug. 18, just after 11 p.m. those who want to play the Powerball, they have to purchase a ticket for $2. The ticket can be bought from several locations, and they are also available online. The places from where tickets can be bought include local convenience stores, gas stations, or grocery stores. In some states, Powerball tickets can be bought buying the ticket, the person needs to pick six numbers. Five of them will be white balls with numbers from 1 to 69. The red Powerball ranges from 1 to 26. People can also add a 'Power Play' for $1, which increases the winning for all non-jackpot prizes.
Hans India
07-08-2025
- Hans India
Oh! Truecaller, Khyaal join hands to give a digital leg-up to senior citizens
Hyderabad: As India's elderly population becomes increasingly active in the digital world, many are also finding themselves vulnerable to online frauds and deceptive calls. Recognising the growing need for tailored protection, Truecaller has partnered with Khyaal, a digital app for senior citizens. This collaboration is designed to empower the elderly with both educational resources and technological protection. Khyaal's understanding of the unique challenges faced by seniors, when combined with Truecaller's advanced spam and caller identification systems, aims to build a safer digital environment for this often targeted group. One of the highlights of the initiative is a 50 per cent discount on Truecaller Premium for all Khyaal members. With this upgrade, users can access enhanced features including superior spam detection, blocking tools, and real time caller verification features that can significantly lower the chances of falling victim to scams. In addition to tech tools, the partnership places a strong emphasis on awareness and education. Initiatives such as 'New Scam Highlights', interactive workshops, live contests and real life testimonials will help seniors understand scam patterns and how to avoid them. These sessions will be available digitally on the Khyaal app and in person during events like Khyaal's 50Above50 where seniors can receive hands on guidance and safety tips.
