6 days ago
Fox's makes huge change to popular chocolate bars for first time in 10 years – and they're on supermarket shelves now
FOX'S has has made a huge change to one of its popular chocolate bars for the first time in a decade - and they're on supermarket shelves now.
The iconic biscuit-makers, which started making brandy snaps in 1853, has brought out a brand new edition of its Rocky bars.
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Fox's has launched all-new Rocky biscuits and they're available in Asda stores now (Credit: Newfoodsuk)
The lunchbox favourites already come in a range of flavours including chocolate, caramel, orange, mint, and salted caramel.
However, Fox's has now launched new Rocky Stack'd sandwich bars, in what it said was a "fresh twist" for the range.
The new bars combine two biscuits with a layer of cream sandwiched in between, and covered in milk chocolate.
They're available in two flavours - chocolate cream and vanilla cream.
Shoppers have already spotted the treats on supermarket shelves, after they launched exclusively in Asda stores on July 26.
The supermarket is currently selling them on offer at 96p for a six-pack.
Fox's confirmed that the bars would be rolled out to other major supermarkets from September 7, and will retail at £1.50 for a six-pack.
Fox's Burton Company said it was the first "major innovation" to its Rocky bars, which were first launched in the 1990s, in 10 years.
Some fans who have already tried the biscuits pointed out that they're very similar to another iconic Fox's treat - the Fox's Favourites Classics.
"They taste exactly like a classic but they are only 96p so can't complain," one fan commented on Facebook.
Another said the new bars were "basically a rebranded Fox's Classic".
FBC's trade marketing director David Hebson said: 'Rocky has always stood for quality and great taste, and we're proud to be one of the top household names in the biscuit category.
"With STACK'd, we're doubling down on those values while giving shoppers the 'new news' they're craving in the chocolate biscuit bar aisle.
'This is all about offering a more indulgent and satisfying option – whether it's evening snacking or an on-the-go treat – and we believe it gives retailers a powerful new reason to back the Rocky brand.'
Other new Fox's flavours
The launch comes after Fox's jumped on the Dubai-style chocolate trend earlier this year, launching new biscuits inspired by the viral flavour.
Fox's Chocolatey Dubai Style Pistachio Indulgent Creams launched in Tesco stores this summer, selling for £2.35 for Clubcard members.
If you don't have a Clubcard, the limited edition biscuits are £3 per pack.
Each pack contains eight of biscuits, featuring a chocolate-encased shortcake with creamy centre and crispy pistachio filling made using real nuts.
Meanwhile, Fox's made a change to its much-loved Party Rings in April this year - marking the first shake-up in the biscuits' 42-year history.
The brand launched "Under the Sea Minis", which featured "fun, fish shapes" instead of the classic ring, exclusively in Asda stores for 12 weeks.
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