Latest news with #Rodeo
Miami Herald
7 days ago
- Automotive
- Miami Herald
Lamborghini quietly unveiled something new (it's not a car)
I may not look like it, but I'm actually a car girlie. I've had the need for speed since I was little. My mom used to joke I could've been the next Danica Patrick. She swore I had a lead foot before I could even reach the pedals. Sure, I still had Barbies. But I made sure they had a hot rod to match. Convertible, cherry red, preferably with a spoiler. Related: Cartier and Van Cleef owner announces surprising year-end results Fast cars have always pulled me in. It's not just about what's under the hood - it's the feeling of motion. Fast, loud, and just dangerous enough to make your heart race. Starting my car daily is still a thrill - that engine growl hits every time. So when two of my passions came together, supercars and luxury fashion, it wasn't just a full-circle was fuel on fire. Image source: Lamborghini Lamborghini has quietly stepped off the track and into something entirely new. As part of a collaboration revealed during Balenciaga's Fall 2025 show, the Italian automaker co-launched an extensive line of ready-to-wear, bags, and accessories that blends speed-driven design with high fashion edge. But this isn't just a logo slap. We're talking oversized racing jackets, motorsport-inspired tees, and even reimagined Balenciaga bags - all featuring Lamborghini's iconic shield emblem. Related: Louis Vuitton, Dior customers get bad news The Rodeo, Hourglass, Explorer, and Carrie silhouettes have been given the supercar treatment. The collection even introduces all-new pieces like the Dashboard Clutch and Temerario key-fob charms, bridging lifestyle with mechanical inspiration in a way that feels (somehow?) totally natural. It's not just about the product, either. According to Hypebeast, Lamborghini and Balenciaga are rolling out immersive in-store experiences worldwide, with things like driving simulators made from real car parts and art installations that elevate auto design into sculpture. This isn't just hype - it's strategic branding at work. For Lamborghini, it's a signal that the brand is evolving beyond performance and prestige. It's leaning into lifestyle, aiming to expand its cultural footprint and stay top-of-mind with a younger, image-conscious generation. By stepping into fashion, Lamborghini gets something that can't be wind-tunneled: relevance. Meanwhile, Balenciaga, now under new creative director Pierpaolo Piccioli, is using this high-wattage moment to reassert its identity and creative edge. That timing matters. Kering PPRUY reported that Q1 2025 revenue for its "Other Houses" segment, which includes Balenciaga, was down 11% compared to the same period in 2024. With the group doubling down on its elevation strategy for high-net-worth consumers, this partnership operates as both a brand reset and a bottom-line opportunity. It's a way to drive retail traffic, attract buzz, and stay visible in a crowded luxury landscape. Unlike some automakers' awkward merch attempts, this drop actually makes sense. It speaks to shared values - design, power, presence - and gives both brands cultural currency far beyond their core categories. Whether you're there for the torque or the tote, one thing's clear: this is more than a flex. It's a business play - and a smart one. Related: Formula 1 faces major problem in the US as buzz fades The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Cision Canada
29-05-2025
- Sport
- Cision Canada
Bike Rodeo Coming to Richmond - Free Helmets, Free Lunch & a New Way to Think About Safety
RICHMOND, ON, May 29, 2025 /CNW/ - The BrainSTRONG Network, in partnership with the Ottawa Police Service, is proud to present a Bike Rodeo on Saturday, June 14 at 10:00 AM at the Richmond Memorial Community Centre. This free, family-friendly event is open to all ages and includes fun bike safety activities, a skills obstacle course, and free lunch for everyone. Helmets are required — but if you don't have one, the Ottawa Police will have 100 helmets to give away. The event will also launch "I am BrainSTRONG", a new movement focused on changing how kids see helmet use. While helmet laws exist, they're often ignored by kids who don't fully understand the risks of not wearing one. " I am BrainSTRONG is the first event to try to shift the mindset around helmets — not by enforcing rules, but by changing kids' perspectives," says Robert Wein, founder of BrainSTRONG. "In 1979, the NHL made helmets mandatory. Players didn't like it at first, but referees enforced the rule. Today, no player would dream of playing without one. We want to achieve that same shift in mindset — but with biking, and without needing a referee." To kick off the campaign, a press conference will be held on Tuesday, June 3 at 1:00 PM, also at the Richmond Memorial Community Centre (6095 Perth St). Robert Wein will be joined by Zenon Konopka, retired NHL player, who will speak about his experience with concussions and the importance of helmets. Event Details:
Yahoo
29-05-2025
- General
- Yahoo
Bike Rodeo Coming to Richmond - Free Helmets, Free Lunch & a New Way to Think About Safety
RICHMOND, ON, May 29, 2025 /CNW/ - The BrainSTRONG Network, in partnership with the Ottawa Police Service, is proud to present a Bike Rodeo on Saturday, June 14 at 10:00 AM at the Richmond Memorial Community Centre. This free, family-friendly event is open to all ages and includes fun bike safety activities, a skills obstacle course, and free lunch for everyone. Helmets are required — but if you don't have one, the Ottawa Police will have 100 helmets to give away. The event will also launch "I am BrainSTRONG", a new movement focused on changing how kids see helmet use. While helmet laws exist, they're often ignored by kids who don't fully understand the risks of not wearing one. "I am BrainSTRONG is the first event to try to shift the mindset around helmets — not by enforcing rules, but by changing kids' perspectives," says Robert Wein, founder of BrainSTRONG. "In 1979, the NHL made helmets mandatory. Players didn't like it at first, but referees enforced the rule. Today, no player would dream of playing without one. We want to achieve that same shift in mindset — but with biking, and without needing a referee." To kick off the campaign, a press conference will be held on Tuesday, June 3 at 1:00 PM, also at the Richmond Memorial Community Centre (6095 Perth St). Robert Wein will be joined by Zenon Konopka, retired NHL player, who will speak about his experience with concussions and the importance of helmets. Event Details: Press Conference: Tuesday, June 3 at 1:00 PMBike Rodeo: Saturday, June 14 at 10:00 AMRegister for Bike Rodeo: Memorial Community Centre, 6095 Perth St, RichmondFree helmets | Obstacle course | Free lunch | All ages welcome! SOURCE BrainSTRONG Network View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
24-05-2025
- Automotive
- Miami Herald
Lamborghini Links Up With Balenciaga on Pricey Designer Clothes
With asking prices hovering well into six-figure USD territory, it would be fair to assume that many of the buyers of the legendary Italian sports car powerhouse Lamborghini are some fairly discerning individuals who like stylish and cool clothes as well. Though it may seem that they operate in completely separate worlds, the most prominent players in fashion and cars often collaborate, or at the very least, find lots of inspiration from each other. For example, Ralph Lauren frequently incorporates automotive themes into his work and has a museum-worthy collection of rare classic motors. Originally teased on the runway at Paris Fashion Week in March, Balenciaga, one of the oldest names in fashion, is formally rolling out its collaboration with Lamborghini with a wide collection of ready-to-wear clothes and accessories. The collection itself blends elements of Lamborghini's high-performance automotive aesthetics with the avant-garde (and often controversial) stylings of creative director Demna Gvasalia. Clothing pieces include the typical Balenciaga fare that Denma has made notorious, including super-oversized racing and bomber jackets with Lamborghini branding, graphic t-shirts and hoodies featuring Lamborghini Temerario artwork, and distressed baseball caps. The collection also includes Lamborghini-branded wallets and card holders, as well as special versions of some of Balenciaga's well-known leather bags. These include the large Rodeo handbag, the Hourglass pocket-sized handbag, the Explorer backpack, and the Carrie bag, which are adorned with Automobili Lamborghini Shield emblems and/or charms. As for accessories, Balenciaga injects Lamborghini branding into some avant-garde and camp pieces. Highlights include necklaces and handbag charms styled to look like Temerario car fobs, Lamborghini Temerario and Balenciaga shoelace bracelets, Lamborghini-branded western belts, signet rings, and leather travel neck pillows. The collection is available for purchase at select Balenciaga stores worldwide and on its website, but buyers should be warned that the price tags on the items from the collaboration between Balenciaga and Lamborghini will make some casual observers feel like they're buying an actual Lamborghini. The cool oversized T-shirt with Lamborghini Temerario artwork on the model costs $750, while a hoodie featuring the Lamborghini logo costs $1,090. The priciest clothing item in the collection is a black leather oversized bomber jacket that retails at $7,590. The priciest item overall is the large Rodeo handbag, which costs $8,500 and comes with decorative Lamborghini charms. On the other hand, the least costly item offered is a $125 "Automobili Lamborghini Travel Mug," a porcelain cup styled to look like a to-go coffee cup. As someone who likes to dabble in fashion as a hobby, I feel that the link between Lamborghini and Balenciaga complements each other, given the respective brand images they have created. Lamborghini is not a stranger to lending its logos and aesthetics to well-known fashion brands; in 2020, it was tapped by the notorious New York City-based skate brand Supreme. To celebrate the launch of the new collection, Lamborghini will display Revueltos with Balenciaga graffiti decals outside flagship stores in major cities such as Paris, Shanghai, New York, Miami, Tokyo, Dubai, and Seoul. Additionally, special Lamborghini art pieces will be exhibited in select stores. Automobili Lamborghini driving simulators by Vesaro, which use real Lamborghini components, will also be installed in Balenciaga flagships in Paris, London, and Shanghai. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Hypebeast
23-05-2025
- Automotive
- Hypebeast
Balenciaga Gets Fast and Furious With New Automobili Lamborghini Collaboration
Summary The worlds of avant-garde luxury fashion and super sports car excellence have officially collided with the launch of theBalenciagaxAutomobili Lamborghinicollaboration. The collection was originally revealed as a part of the brand'sFall 2025celebrating a shared commitment to cutting-edge innovation and design. The extensive series spans ready-to-wear, leather goods, jewelry, and accessories, seamlessly blending Lamborghini's iconic automotive aesthetics with Balenciaga's distinctive codes and volumes. For RTW, oversized bomber jackets, motorsports-inspired leather racing jackets, T-shirts, hoodies, and trompe-l'œil layered shirts featuring artwork depicting the 2025 Lamborghini Temerario. The leather goods selections feature versions of Balenciaga's popular Rodeo, Hourglass, Explorer, and Carrie bags are adorned with the Automobili Lamborghini Shield emblem. The collection also introduces the Dashboard Clutch and charms inspired by the Shield emblem and the Temerario's key fob. Balenciaga is rolling out a series of immersive global activations in its flagship stores worldwide. Lamborghini Revuelto models with unique Balenciaga graffiti decals will be displayed outside flagship stores in major cities like Paris, Shanghai, New York, Miami, Tokyo, Dubai, and Seoul. An exclusive Balenciaga x Automobili Lamborghini edition of German artist Yngve Holen's 'Platooning Facial Skeleton' series, recontextualizing Lamborghini car components as art, will be exhibited in select stores as wells. Automobili Lamborghini driving simulators by Vesaro, incorporating genuine Lamborghini components, will be installed in Balenciaga flagships in Paris, London, and Shanghai, offering an interactive experience. The campaign, lensed by photographer Stef Mitchell, features models alongside the Lamborghini Revuelto, further cementing the visual dialogue between luxury fashion and high-performance automotive design. The collection is available in select Balenciaga stores worldwide andonline.
