Latest news with #Roposo
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Business Standard
15-07-2025
- Business
- Business Standard
InMobi expects Glance biz to catch up with advertising revenue in 2 years
To be sure, Glance already operates a lock-screen content and a product discovery platform. Besides this, the consumer business also includes Roposo, Nostra, and 1Weather with 350 mn active users premium Avik Das Bengaluru Listen to This Article Global mobile advertising firm InMobi Group expects its subsidiary Glance to match its core advertising business in revenue within the next two years, despite currently contributing only a third. The company is banking on the rapid adoption of its newly launched Glance AI platform globally, with special focus on the US. The app is an AI-native commerce platform powered by proprietary AI models, which is expected to change the way people shop and reshape how intelligence drives decision-making. 'Both businesses will be of equal size in the next 24 months, and Glance will also turn profitable next year,' Naveen Tewari,
Mint
04-07-2025
- Business
- Mint
Myntra aims to stream glamour through stories, stars and songs
Online fashion portal Myntra, part of Walmart-backed Flipkart Group, is sharpening its content-led commerce game with the launch of Glamstream, a shoppable lifestyle content destination that brings together music videos, podcasts and bite-sized stories featuring celebrities and influencers. The company, which has onboarded film stars such as Zeenat Aman, Vijay Deverakonda, Raveena Tandon, and Tabu and rapper Badshah to feature in lifestyle content spanning fiction and songs, will allow users to shop products displayed or used in the content. Glamstream was rolled out on Friday with over 4,000 content episodes spanning 500-plus hours. 'We've noticed that over 70% of shoppers rely on influencer content to make purchases and are looking for relatability in what they buy. While we've been putting out content featuring influencers on our app for a year-and-a-half, we are adding celebrity videos now,'Sunder Balasubramanian,chief marketing officer, Myntra, said in an interview. The company has onboarded over 100 celebrities for this initiative that will include everything from styling shows to podcasts and music videos, he added. To be sure, Myntra isn't new to the social commerce game. In 2021, it had announced the launch of M-Live, a live video streaming and live commerce section, on its app that built on its existing plank of content-led commerce initiatives such as Myntra Studio and Myntra Fashion Superstar. The former is a personalised content destination and provides users access to over 20,000 fashion, beauty, and lifestyle tips and ideas. Myntra Fashion Superstar is an online reality show that works as a talent platform to identify emerging fashion and beauty influencers. Content-led commerce is booming in India, with platforms and brands leveraging stories, songs, and music by digital creators and influencers to drive product discovery and social commerce platforms like Trell and Roposo lead the surge, while some other brands have integrated content and commerce through acquisitions and in-house content creation. Roposo, for example, focuses on creator-led live commerce, where creators can host their own pop-up stores and engage with users through live streams. Short video platform Moj has partnered with Flipkart, allowing users to purchase Flipkart-tagged products directly from within the videos. Similarly, social commerce platform Meesho focuses on an assisted shopping model, empowering women entrepreneurs to resell products, particularly in tier-2 and tier-3 experts point out that innovations in video marketing—both through short-video apps and social commerce apps, have aided the surge that took place in online shopping during the pandemic. They allow for a click on products for purchase, often with the video being played on the side. According to a Bain& Company report in 2020, social commerce in India (in terms of gross merchandise value) is projected to reach $16-20 billion by 2025 and $60-70 billion by 2030. In the Ficci-EY media and entertainment report 2025, Anupriya Acharya, chief executive officer of Publicis Groupe South Asia, had said that the media and entertainment sector is evolving with consolidation, quick commerce, and niche influencers. 'AI, data, and tech-driven storytelling will deepen content, commerce, and community convergence, making 2025 a pivotal year for interactive, shoppable experiences,' she had added. Balasubramanian said the idea of the latest initiative is to marry inspiration and shopping at a unique scale, given the company's 70 million monthly active user base. 'The future of shopping is content-led commerce,' he added.
Time of India
03-07-2025
- Business
- Time of India
Glance appoints Amit Bansal to spearhead the future of AI led commerce with Roposo
Glance, the consumer technology company pioneering AI native experiences, today announced the appointment of Amit Bansal as Senior Vice President & General Manager of Roposo, its next generation commerce platform that empowers individuals to launch and scale personalized, content-driven leadership appointment comes as Glance prepares to accelerate its vision with Glance AI, a transformative AI commerce platform built to change the way the world shops. By harnessing generative AI, real-time content orchestration, and immersive visual intelligence, Glance AI offers a discovery first experience that connects users to products through inspiration, not just intent. In his role, Amit will be responsible to scale Roposo into a future-ready, AI led commerce ecosystem that merges content and communities, enabling millions of digital storefronts to thrive in a rapidly evolving market. He will also work closely with Glance and InMobi's broader global platforms to drive innovation and market expansion. 'India is at an inflection point, and Glance is building what comes next.' said Naveen Tewari, Founder & CEO, InMobi & Glance. 'As content, AI, and commerce converge, a whole new paradigm of discovery led shopping is emerging; one that's immersive, intelligent, and deeply personal. Amit has a rare ability to build at scale with bold vision, and we're excited to have him lead this pivotal next chapter for Roposo.' Amit brings over two decades of experience in shaping India's digital commerce landscape. Most recently, as Founder & CEO of Solv, he built one of the country's leading B2B commerce platforms, serving over 400,000 MSMEs and achieving $650M in GMV and $24M in ARR, all on a capital efficient, zero inventory model. Under his leadership, Solv fostered a high trust, performance driven culture with best-in-class team engagement and leadership scores. Prior to that, Amit played critical roles in shaping the country's digital journey, from helping Flipkart scale into a $15B enterprise, to leading rapid expansion at Reliance Retail, and building Ezmall from the ground up. His work has consistently focused on unlocking access, opportunity, and scale for businesses and consumers alike. 'Glance isn't just building a product; it's architecting a new digital economy.' said Amit Bansal, SVP & GM, Roposo. 'We're shifting from transactional commerce to a world where discovery, content and AI define how people shop and how entrepreneurs grow. Roposo has the potential to power millions of vibrant storefronts, and I'm excited to lead its journey in shaping the future of commerce.'
Time of India
01-07-2025
- Business
- Time of India
Glance appoints Amit Bansal to spearhead the future of AI led commerce with Roposo
Glance , the consumer technology company pioneering AI native experiences, has announced the appointment of Amit Bansal as senior vice president and general manager of Roposo , its next generation commerce platform that empowers individuals to launch and scale personalised, content-driven storefronts. This leadership appointment comes as Glance prepares to accelerate its vision with Glance AI , a transformative AI commerce platform built to change the way the world shops. By harnessing generative AI, real-time content orchestration, and immersive visual intelligence, Glance AI offers a discovery first experience that connects users to products through inspiration, not just intent. In his role, Bansal will be responsible to scale Roposo into a future-ready, AI led commerce ecosystem that merges content and communities, enabling millions of digital storefronts to thrive in a rapidly evolving market. He will also work closely with Glance and InMobi 's broader global platforms to drive innovation and market expansion. 'India is at an inflection point, and Glance is building what comes next,' said Naveen Tewari, founder and chief executive officer, InMobi and Glance. 'As content, AI, and commerce converge, a whole new paradigm of discovery led shopping is emerging; one that's immersive, intelligent, and deeply personal. Amit has a rare ability to build at scale with bold vision, and we're excited to have him lead this pivotal next chapter for Roposo.' Bansal brings over two decades of experience in shaping India's digital commerce landscape. Most recently, as founder and chief executive officer of Solv, he built one of the country's leading B2B commerce platforms. Prior to that, Bansal played critical roles in shaping the country's digital journey, from helping Flipkart scale into a USD 15B enterprise, to leading rapid expansion at Reliance Retail, and building Ezmall from the ground up. His work has consistently focused on unlocking access, opportunity, and scale for businesses and consumers alike. 'Glance isn't just building a product; it's architecting a new digital economy,' said Bansal. 'We're shifting from transactional commerce to a world where discovery, content and AI define how people shop and how entrepreneurs grow. Roposo has the potential to power millions of vibrant storefronts, and I'm excited to lead its journey in shaping the future of commerce.'
Business Upturn
22-05-2025
- Entertainment
- Business Upturn
KRAFTON India Strengthens Investment Portfolio by Backing Hyperlocal Community App Leader Shuru
About KRAFTON, Inc. Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON's platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit About KRAFTON India In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India's game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit About Shuru Shuru is a location-based social networking platform headquartered in Indore, Madhya Pradesh, designed to digitally empower communities by fostering local connections. With a vision to create a robust network of over 400 million users, Shuru aims to bridge the gap between citizens and their surroundings, enabling real-world change from the ground up. The platform allows users to share updates, support local businesses, and address civic issues, thereby building stronger communities through local connection and collaboration. Founded by Mayank Bhangadia and Harsh Chhabra, Shuru leverages their extensive experience in community-driven platforms. Mayank, an IIT Delhi alumnus, is renowned for creating Roposo, a short video app that garnered 100 million users in India before its acquisition by InMobi's Glance. Harsh, with over a decade of experience, led product development at Roposo and founded GoParento, a parenting community platform. Shuru has attracted investment from prominent entities such as Omidyar Network India, Kunal Bahl, Rohit Bansal, Eximius Ventures, Shastra VC, and Pankaj Agarwal. The platform has successfully engaged over 10 million users across more than 600 cities and 8,000 sub-districts in India, making it a vital tool for local businesses, influencers, and citizens seeking to make a positive impact in their communities. For more information, visit Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
