2 days ago
Royal Enfield launches ‘Get In-Streets' apparel collection
Royal Enfield has expanded its lifestyle portfolio with the launch of its new apparel line, 'Get In-Streets,' aimed at deepening its brand presence beyond motorcycles. The collection features two distinct design capsules: Heritage and A Page from a Motorcycling Diary, blending archival inspiration with modern Heritage capsule pays tribute to Royal Enfield's legacy, reinterpreting classic motorcycling elements with themes like 'Past in Pattern' and 'Legacy in Layers'. advertisementIn contrast, A Page from a Motorcycling Diary focusses on functional, everyday wear with relaxed silhouettes, travel-inspired graphics, and versatile layering pieces.
The range includes t-shirts, polos, outerwear, shirts, and cargo pants crafted from materials such as bonded fleece, cotton twill, drum-dyed leather, and paper-finish jersey.
Colourways like Forest Olive, Transformative Teal, Crimson Red, and Rustic Brown give the collection a lived-in, tactile appeal."Our apparel collections are a natural extension of Royal Enfield's core values - purposeful, enduring and built with character. Each piece is designed with clarity of intent, drawing from the spirit of exploration and self-expression that defines our community. As our riders evolve, so do the moments they experience, both on and off the saddle. With the changing seasons, the lifestyle collection is designed to adapt seamlessly - offering versatile options that provide warmth and comfort without compromising on style. Our new collection is about giving them products that feel just as authentic and functional in everyday life, while staying deeply rooted in the motorcycling way of life," said Yadvinder Singh Guleria, Chief Commercial Officer at Royal lifestyle apparel emerging as a high-growth segment alongside riding gear and accessories, 'Get In-Streets' collection is now available across Royal Enfield dealerships, its official online store, and select e-commerce to Auto Today Magazine- Ends
