26-05-2025
- Automotive
- Fashion Network
Royal Enfield expands product offering with 'Urban Outerwear' segment
Royal Enfield has expanded its apparel offering and introduced a new 'Urban Outerwear' segment, targeting city riders with gear designed to blend everyday style and certified protection. The collection includes two core pieces- the Urbanite Hoodie and the Phoenix Leather Jacket, both designed for daily commuting and urban exploration.
'The Urban Outerwear collection is engineered to offer functional, approachable style suitable for both riding and everyday wear,' said Royal Enfield's chief commercial officer Yadvinder Singh Guleria in a press release. 'This highlights our commitment to providing high-quality gear that prioritises both style and rider protection.'
The Urbanite Hoodie features a softshell construction with four-way stretch, CE-certified Class A protection, and Royal Enfield Ergo Pro Tech CE Level 2 armour on the elbows and shoulders. Reinforced with 600D polyester at impact zones, the hoodie balances abrasion resistance with comfort and functionality, according to the label.
The Phoenix Jacket, crafted from 100% genuine leather, offers CE-certified Class AA protection. It includes titanium sliders, mesh lining for ventilation, and Safe Tech CE Level 2 back armour. With perforated panels and stretch zones, the jacket is tailored for both mobility and durability.
The launch is supported by complementary riding gear such as helmets, gloves, boots, and sneakers, as well as lifestyle accessories including caps, bags, and mugs. Priced at INR 8,990 for the hoodie and INR 19,990 for the jacket, the collection is available in select Royal Enfield stores and on its direct to customer e-commerce store and is designed to engage motorcycle enthusiasts across India.
