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Forbes
11 hours ago
- Business
- Forbes
These Are The 25 Bestselling Whisky Brands In The World
It might have a Scottish-sounding name, but Indian brand McDowell's is the bestselling whisky in the ... More world, if you're flexible on your definition of 'whisky'. In 2018, I was trying to find a list of the bestselling whiskies in the world by volume and was struggling. While that information was easy to find for separate categories, such as Scotch or Bourbon, I quickly wrote up what (I think) was one of the first lists that actually collated the bestselling global brands. It's been a while since I wrote the last one though, so I thought it's high time to update the list given that The Spirits Business recently released its 2025 Brand Champions report covering sales of all kinds of drinks from around the world. I've simply pulled the figures from the report covering whisky and collated it here into an easy-reading list. Some notes. The figures below incorporate sales from 2024, covering millions of 9-liter cases sold. So for example, 1 million cases sold means a total of 9 million liters. If you don't follow whisky and drinks trends, you'll be surprised to see just how much Indian whisky is sold (almost all of it consumed domestically). For those who do follow these kinds of figures, you'll be surprised to see that Johnnie Walker has finally managed to break into the top 4 which for the last few years was dominated by Indian brands McDowell's, Royal Stag, Imperial Blue, and Officer's Choice. As you'll see from the figures below, the latter has taken a hit in sales compared to Johnnie Walker's smaller dip. At the bottom of the article is a quick little graph I drafted up with the figures in case it's useful. And finally, I'm not picky at all about what gets counted as 'whisky' here. If it's labelled as 'whisky' in the report, then it makes this list. This is an important distinction especially when it comes to many Indian whisky brands, which often incorporate molasses in their production (these are classified within the country as 'Indian-made foreign liquor, or IMFL). With that, the world's bestselling whiskies are: 1. McDowell's Whisky Owner: United SpiritsCountry: IndiaSales: 2020: 25.7m | 2021: 30.1m | 2022: 30.8m | 2023: 31.4m | 2024: 32.2mGrowth: +2.6% 2. Royal Stag Owner: Pernod RicardCountry: IndiaSales: 2020: 18.5m | 2021: 22.4m | 2022: 27.1m | 2023: 27.9m | 2024: 31.0mGrowth: +11.1% 3. Imperial Blue Owner: Pernod RicardCountry: IndiaSales: 2020: 21.3m | 2021: 24.1m | 2022: 24.0m | 2023: 22.8m | 2024: 22.9mGrowth: +0.5% 4. Johnnie Walker Owner: DiageoCountry: ScotlandSales: 2020: 14.1m | 2021: 19.1m | 2022: 22.7m | 2023: 22.1m | 2024: 21.6mGrowth: –2.0% 5. Officer's Choice Owner: Allied Blenders & DistillersCountry: IndiaSales: 2020: 20.8m | 2021: 23.2m | 2022: 24.9m | 2023: 23.4m | 2024: 21.3mGrowth: –9.0% 6. Jim Beam Owner: Suntory Global SpiritsCountry: USASales: 2020: 16.4m | 2021: 17.0m | 2022: 16.6m | 2023: 17.0m | 2024: 17.5mGrowth: +2.9% 7. Jack Daniel's Owner: Brown-FormanCountry: USASales: 2020: 12.3m | 2021: 13.5m | 2022: 14.6m | 2023: 14.3m | 2024: 14.1mGrowth: –1.5% 8. Jameson Owner: Pernod RicardCountry: IrelandSales: 2020: 7.7m | 2021: 9.6m | 2022: 11.1m | 2023: 10.2m | 2024: 10.8mGrowth: +6.3% 9. Blenders Pride Owner: Pernod RicardCountry: Whisky – IndianSales: 2020: 6.6m | 2021: 8.0m | 2022: 9.5m | 2023: 9.6m | 2024: 10.1mGrowth: +5.0% 10. 8PM Owner: Radico KhaitanCountry: Whisky – IndianSales: 2020: 9.4m | 2021: 11.4m | 2022: 11.9m | 2023: 12.2m | 2024: 9.6mGrowth: –20.8% 11. Ballantine's Owner: Pernod RicardCountry: Whisky – ScotchSales: 2020: 7.0m | 2021: 8.7m | 2022: 9.2m | 2023: 8.2m | 2024: 9.3mGrowth: +13.9% 12. Royal Challenge Owner: United SpiritsCountry: Whisky – IndianSales: 2020: 4.3m | 2021: 4.7m | 2022: 7.2m | 2023: 8.6m | 2024: 9.1mGrowth: +6.7% 13. Crown Royal Owner: DiageoCountry: Whisky – CanadianSales: 2020: 8.1m | 2021: 9.0m | 2022: 8.4m | 2023: 7.7m | 2024: 8.0mGrowth: +4.0% 14. Iconiq White Whisky Owner: Allied Blenders & DistillersCountry: Whisky – IndianSales: 2020: N/A | 2021: N/A | 2022: N/A | 2023: 1.6m | 2024: 4.5mGrowth: +181.3% 15. Chivas Regal Owner: Pernod RicardCountry: Whisky – ScotchSales: 2020: 3.2m | 2021: 4.1m | 2022: 5.2m | 2023: 4.6m | 2024: 4.8mGrowth: +4.8% 16. Kakubin Owner: Suntory Global SpiritsCountry: Whisky – JapaneseSales: 2020: 3.7m | 2021: 3.6m | 2022: 4.3m | 2023: 4.2m | 2024: 4.0mGrowth: –4.5% 17. Black Nikka Owner: Asahi BreweriesCountry: Whisky – JapaneseSales: 2020: 3.3m | 2021: 3.3m | 2022: 3.5m | 2023: 4.0m | 2024: 4.0mGrowth: 0.0% 18. Sterling Reserve Owner: Allied Blenders & DistillersCountry: Whisky – IndianSales: 2020: 2.8m | 2021: 3.6m | 2022: 5.0m | 2023: 5.1m | 2024: 3.9mGrowth: –23.5% 19. Director's Special Owner: United SpiritsCountry: Whisky – IndianSales: 2020: 3.1m | 2021: 2.9m | 2022: 3.0m | 2023: 3.3m | 2024: 3.6mGrowth: +9.4% 20. Canadian Club Owner: Suntory Global SpiritsCountry: Whisky – CanadianSales: 2020: 5.9m | 2021: 6.2m | 2022: 6.5m | 2023: 6.2m | 2024: 5.3mGrowth: –15.2% 21. Signature Owner: United SpiritsCountry: Whisky – IndianSales: 2020: 1.9m | 2021: 2.0m | 2022: 2.5m | 2023: 2.9m | 2024: 3.3mGrowth: +13.4% 22. Dewar's Owner: BacardiCountry: Whisky – ScotchSales: 2020: 2.5m | 2021: 2.8m | 2022: 3.5m | 2023: 3.3m | 2024: 3.3mGrowth: +1.8% 23. Evan Williams Owner: Heaven Hill BrandsCountry: Whiskey – AmericanSales: 2020: 3.0m | 2021: 3.1m | 2022: 3.1m | 2023: 3.1m | 2024: 3.1mGrowth: –1.3% 24. William Lawson's Owner: BacardiCountry: Whisky – ScotchSales: 2020: 3.3m | 2021: 3.4m | 2022: 3.5m | 2023: 3.4m | 2024: 3.2mGrowth: –4.4% 25. Black & White Owner: DiageoCountry: Whisky – ScotchSales: 2020: 2.9m | 2021: 3.1m | 2022: 3.6m | 2023: 3.2m | 2024: 3.0mGrowth: –5.4% And here is the data in chart form below: The world's bestselling whiskies, as reported by the Spirits Business 2025 Brand Champions report.
Hindustan Times
21-05-2025
- Hindustan Times
44 boxes of IMFL seized in Zirakpur, 3 held
The excise department, with the help of the police, arrested three liquor smugglers and seized 44 boxes of IMFL. A case was registered against them under sections 61/1/14 and 78(2) of the Excise Act, officials said. The arrested individuals were identified as Veeru Singh from Mundia Kala, Ludhiana; Karan from Lachhman Nagar, Ludhiana; and Akshay Kumar from Khajri Chowk village, Gatho police station, Samastipur district, currently residing in Ludhiana. The police presented the three accused in court on Tuesday and obtained a two-day police remand to trace the supply chain. Providing details about the case, excise inspector Gurpreet Singh Dhaliwal stated that they received information that the three were transporting a vehicle loaded with liquor from Chandigarh to Jalandhar. Acting on this information, a blockade was set up near McDonald's Chowk in collaboration with the Zirakpur police on Tuesday morning at 5 am. When the traffickers attempted to pass through McDonald's Chowk at around 11.15 am, their Mahindra pickup truck was stopped and checked, leading to the discovery of 44 boxes of Royal Stag brand liquor labelled for sale in Chandigarh. Based on this, a case was registered under the Excise Act, and the traffickers were handed over to the Zirakpur police. The investigating officer mentioned that the accused were remanded for two days to uncover the supply chain.
Time of India
02-05-2025
- Time of India
Two arrested for mixing country liquor in foreign booze in Noida
Noida: Two men were arrested in a raid conducted by a joint team of the Excise Department, Gautam Buddha Nagar , and Badalpur police. The accused were mixing country liquor in foreign liquor bottles and selling them illegally. According to Subodh Kumar, district excise officer, the raid took place in Sadhopur village in Dadri, following a tip-off. "The accused are identified as Atul Singh from Jodhpur and Nitin Kumar from Etah. They were caught on the first floor of a residential building in Sadhopur while filling country liquor from tetra packs into bottles of foreign liquor brands," Kumar told TOI. You Can Also Check: Noida AQI | Weather in Noida | Bank Holidays in Noida | Public Holidays in Noida "The seized items included five Imperial Blue half bottles, four Royal Stag half bottles, one White and Blue half, one After Dark half, two 8 PM Whiskey half bottles, six full Imperial Blue bottles, and one All Seasons bottle. Eighteen empty tetra packs of country liquor and several branded empty bottles were also recovered from the spot," said the officer. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Co-Founder of Google Brain, Andrew Ng, Is Reported To Have Read Every... Blinkist: Andrew Ng's Reading List Undo "The two worked at newly licensed liquor shops in Achheja village and Sadopur village. They started the illegal sales around two weeks back," said the officer. A case was registered under Section 60 (penalty for unlawful import, export, transport, manufacture, possession, sale of liquor) of the Excise Act and BNS sections 319(2) and 318(4) (related to cheating). "Show cause notices have been issued to the licensees of the composite shops at Sadhopur and Achheja due to their alleged involvement. The shops have been suspended, and further legal action is being taken," added the DEO.
Hindustan Times
02-05-2025
- Hindustan Times
Illicit liquor racket busted at residential colony in Greater Noida, 2 arrested
Two men were arrested late Thursday night for selling country-made liquor as premium liquor in Gautam Budh Nagar, police said on Friday. The accused, Atul (single name), and Nitin Kumar,were allegedly caught in the act of refilling bottles of branded Indian made foreign liquor with country-made liquor, police said. The accused were working in the first floor of a house in Sadopur, police said. Police found nine half-bottles of Imperial Blue filled with country liquor, 90 tetra packs of Twin Tower (labelled for sale in Uttar Pradesh), and several empty bottles of Royal Stag, White and Blue, After Dark, and 8 PM Whisky, and more than a dozen varieties of fake and tampered liquor packaging. 'The operation is part of a district-wide drive to eliminate spurious liquor trade. The two accused were found selling country liquor in branded bottles, posing a serious health risk. The two admitted to operating this racket after shop-closing hours, targeting unsuspecting buyers by passing off low-cost country liquor as premium brands. Strict legal action is being taken,' said Gautam Budh Nagar excise officer Subodh Kumar. The raid was conducted by a joint team of the Gautam Budh Nagar excise department and Badalpur police as part of an ongoing enforcement drive under the directives of the Uttar Pradesh government and excise commissioner Adarsh Singh. An FIR has been registered against the two under Section 60 of the Uttar Pradesh Excise Act and Sections 319(2) and 318(4) of the Bharatiya Nyaya Sanhita (BNS) at Badalpur police station. Two composite liquor shop licencees in Sadopur's Jhal and Achheja have been served show cause notices due to their alleged involvement in the spurious liquor trade, and their licences have been suspended pending further inquiry, said officials.
Yahoo
06-02-2025
- Business
- Yahoo
Pernod Ricard: Determined to Navigate Current Cyclical Headwinds With Resilience and Agility
H1 FY25 Organic Sales decline -4% (-6% reported) H1 FY25 Organic PRO1 decline -2% (-7% reported) PARIS, February 06, 2025--(BUSINESS WIRE)--Regulatory News: Pernod Ricard (Paris:RI): Press Release – Paris, 6 February 2025 H1 Organic Operating Margin expansion, despite Sales decline, amidst ongoing challenges in the US and China H1 Organic Net Sales decline -4%. Sequential improvement in Q2 and with good performances in some mature and emerging markets partially offsetting the declining but improving US and a continuing very weak China Volume in growth with price/mix down -6% largely due to market mix H1 Organic PRO Margin expansion at +65bps with Revenue Growth Management and Marketing Agility, supported with our KDPs, and Operational Efficiencies and very strong cost discipline Continuous improvement initiatives, driving c.€900m of efficiencies2 since FY23, contributing to Organic Operating Margin expansion Investing in long-term sustainable growth with strategic investments in Capex and Inventories, both having peaked in FY24 Leading to improved Free Cash Flow at €440m H1 unfavourable foreign currency exchange impact to PRO of €110m, with FX expected to be positive in H2, leading to an improvement over the full year versus H1 SALES Sales for H1 FY25 totaled €6,176m, an organic decline of -4% and -6% reported, with unfavourable Foreign Exchange impact of -€177m mainly linked to Argentinian Peso, Turkish Lira and Nigerian Naira, partly offset by positive perimeter impact of +€29m. By region: Americas -4%, USA -7%, H1 US Spirits market growth c.+1% inc. RTD PR Sell-Out c.-6% OND sees improving sell-out performance on key brands, notably Jameson Expect to see continuing improvement in sell-out through H2 Canada good growth, particularly RTD growth, gaining share Brazil in growth with favourable comparison basis & consumer demand recovery, gaining share Mexico declining though with flat sell-out, gaining share in Off-Trade Asia-RoW -5%, India +6%, Strong, broad-based growth reflecting underlying market demand Very strong growth of Jameson and good performance on Ballantine's, The Glenlivet and Royal Salute Good growth on Seagram's whiskies, notably Royal Stag Continued strong momentum expected in H2 China -25% Ongoing challenging macro-economic environment, and weak consumer demand Sharp declines on Martell and Royal Salute. Good growth on premium brands Absolut, Olmeca, Jameson Early signs of a very soft CNY, significant decline in gifting Leading to a deeper decline than expected for the full year MSD price increase for Martell post CNY Very good growth in Japan and Vietnam, gaining share, sales decline in Taiwan market while gaining share, Korea decline in both sales and share Very strong organic and reported sales results in Turkey, with strong performance of Chivas and Ballantine's South Africa in slight growth and share gains, amidst difficult macro-economic conditions Europe -2% (ex-Russia +1%), Resilient sales in Europe excluding Russia, with growth in Poland, France and Ireland Spain in slight decline, growing share in Off Trade Germany in sharper decline with consumer spending pressures, growing share Good brand performance on Bumbu, Ballantine's, Kahlúa, Absolut, Jameson and Chivas plus strong RTD performance Global Travel Retail -9%, Growth in Europe driven by air travel and in Americas by cruises Weakness in China further deteriorated by technical suspension of duty-free regime on Cognac due to anti-dumping measures starting early December, expected to heavily impact H2 Weakness in Korea impacted by political crisis and weak macro environment By brand: Strategic International Brands -6%, Martell, in strong decline contributing to c. 90% of total Group Net Sales decline, due to China and Global Travel Retail Jameson broadly flat with positive volumes, strong growth in India Absolut positive 'halo effect' from RTDs, good growth in Europe Strong performance of Scotch brands Ballantine's and Chivas Regal Strategic Local Brands +2%, Seagram's whiskies enjoying good growth, led by Royal Stag Kahlúa strong, broad-based momentum across regions Olmeca double-digits growth, off a low basis of comparison Specialty Brands -5%, Bumbu in strong growth, but overall category impacted by US exposure RTDs +15%, solid growth across the portfolio of brands, led by Absolut RTDs RESULTS H1 FY25 PRO reached €1,985m, an organic decline of -2%, a reported decline of -7% Gross Margin -20bps organic decline, impacted by negative market mix, increased promotions and despite COGS decrease benefitting from efficiency programs A&P c.14% of net sales, adapted to softer market conditions in China Strict discipline and continuous improvement on Structure costs, reduced organically by -2% Operating Margin expands organically +65bps, but declines on a reported basis by -39bps to 32.1% Reported Operating Margin impacted by adverse foreign exchange impact of -€110m, and a -€2m Perimeter impact with favourable hyper-inflation offset by disposal of Clan Campbell and Becherovka Foreign Exchange impact largely on Turkish Lira, Nigerian Naira and Argentinian Peso. H2 FX expected to be favourable Group share of Net PRO was €1,274m, down -11%. Higher interest rates led to increased Recurring Financial Expenses with an average cost of debt at 3.4%. Reduction in Income Tax on Recurring Operations is in line with the reduction of Profit from Recurring Operations. Group Share of Net Profit was €1,190m, down -24%. Non-Recurring Operating Expenses include mainly costs of Group Transformations projects and Restructuring. Earnings Per Share in decline of -11% at €5.06, reflecting lower Group Share of Net Profit from Recurring Operations and higher financial expenses. FREE CASH FLOW AND DEBT Free Cash Flow at €440m, +€139m vs H1 FY24, driven by improved working capital with lower increase in receivables and continued improvement in finished goods inventory level. Slight decrease in strategic inventories and Capex starting to normalise following last year's peak investment level. Capex spend is driven notably by capacity expansion in Ireland, US and Scotland and by casks and maturation warehouses. For FY25, expect Capex spend of €700m for the full year and strategic inventories increase comparable to last year. Net debt up €1,099m vs. 30 June 2024 to €12,050m. The Net Debt/EBITDA ratio at average rate 3 increased to 3.5x at 31 December 2024 reflecting lower Reported PRO and higher Net Debt. Leverage ratio expected to improve as Reported PRO growth and Strategic investments coming down from their peak last year normalise and with proceeds from announced disposals. H1 M&A mainly includes the Ste Marguerite vineyard acquisition and exercise of call options on recent M&A. H2 is expected to have a positive contribution from announced M&A proceeds. FY25 Outlook and medium-term update Ongoing challenging macroeconomic environment and intense geopolitical uncertainties continue to impact the Spirits market, particularly the worsening context in China and Travel Retail Asia, notably impacting Martell. This leads us to revisit our outlook for FY25 and beyond. Anticipating low single digit decline in Organic Net Sales for FY25 and sustaining our Organic Operating Margin. Conditional on the challenges posed by the global tariff environment, FY26 is expected to be a transition year with improving trends in Organic Net Sales. Amid extraordinary trade tensions, we are focused on defending Organic Operating Margin to the fullest extent possible. Cash conversion to improve. From FY27 to FY29, projecting stronger Organic Net Sales growth, aiming for a range, on average of +3% to +6%, accompanied with Organic Operating Margin expansion. Delivering continuing efficiency initiatives that optimize Operations and simplify the organisational structure, expected to deliver c.€1bn in efficiencies from FY26 to FY29. Throughout these periods we aim to maintain consistent investments behind our brands with c.16% A&P/NS, with agility and responsiveness to maximise opportunity by brand and market. Focusing on strong cash generation aiming for c.80% and above cash conversion, to fund our financial policy priorities, with strategic investments normalizing to c. €1bn from FY26. We are confident in our strategy, in our operating model's ability to deliver and in the engagement of our teams. We are determined to navigate with agility these cyclical headwinds. The Board of Directors met on February 5, 2025 and reviewed the financial data for the first half of FY25 year and approved this press release. These financial data are preliminary, the financial results for the first half of FY25 will be approved by the Board of Directors on February 12th, 2025. The limited review procedures by the Statutory Auditors are ongoing. All growth data specified in this press release refers to organic growth (at constant FX and Group structure), unless otherwise stated. Data may be subject to rounding. Definitions and reconciliation of non-IFRS measures to IFRS measures Pernod Ricard's management process is based on the following non-IFRS measures which are chosen for planning and reporting. The Group's management believes these measures provide valuable additional information for users of the financial statements in understanding the Group's performance. These non-IFRS measures should be considered as complementary to the comparable IFRS measures and reported movements therein. Organic growth Organic growth is calculated after excluding the impacts of exchange rate movements, acquisitions and disposals, changes in applicable accounting principles and hyperinflation. Exchange rates impact is calculated by translating the current year results at the prior year's exchange rates and adding the year-on-year variance in the reported transaction impact between the current year and the previous year. For acquisitions in the current year, the post-acquisition results are excluded from the organic movement calculations. For acquisitions in the prior year, post-acquisition results are included in the prior year but are included in the organic movement calculations of the current year only from the anniversary date of the acquisition. The impact of hyperinflation on Profit from Recurring Operations in Turkey and Argentina is excluded from organic growth calculations by capping local unit price/cost increases to a maximum of +26% per year, equivalent to +100% over three years. Where a business, brand, brand distribution right or agency agreement was disposed of or terminated in the prior year, the Group excludes the results for that business from the prior year in the organic movement calculations. For disposals or terminations in the current year, the Group excludes the results for that business from the prior year from the date of the disposal or termination. This measure enables users to compare the Group's performance on a like-for-like basis, focusing on areas that local management is most directly able to influence. Profit from recurring operations Profit from recurring operations corresponds to the operating profit excluding other non-recurring operating income and expenses. About Pernod Ricard Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard's consolidated sales amounted to €11,598 million in fiscal year FY24. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices. Appendices Financial Tables can be consulted on Upcoming Communications Date (subject to change) Event 13th February 2025 Publication of H1 FY25 Audited Accounts 17th April 2025 Q3 FY25 Sales 15th May 2025 US Market Webcast 28th August 2025 FY25 Sales and Results Login details for the conference-call on February 6, 2025 Available in the media section of the Pernod Ricard website 1 Profit from Recurring Operations; 2. Estimate includes forecast for Full Year 2025 View source version on Contacts Florence Tresarrieu / Global SVP Investor Relations and Treasury +33 (0) 1 70 93 17 03Edward Mayle / Investor Relations Director +33 (0) 6 76 85 00 45Ines Lo Franco / Investor Relations Manager +33 (0) 1 70 93 17 13Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16 34 Sign in to access your portfolio
