Latest news with #Rudraksha
Time Business News
5 hours ago
- General
- Time Business News
Why Every Leader Needs the Courage of 11 Mukhi Rudraksha
The holy science of Rudraksha teaches a mystical fact that the individual bead is not just a seed but it is a living source of divine power. The 11 Mukhi Rudraksha in particular bears a distinct spiritual weight-being the Rudraksha of the effulgent force of Lord Hanuman the eleventh Rudra, the wearer of the Rudraksha bestows to the wearer strength and devotion, courage and invincibility. The 11 Mukhi Rudraksha is said to burn the fear as fire burns the darkness. It gives strength to people to speak truth fearlessly, stand undeterred in dharma and be free of the negative forces which otherwise influence mind and the body. In the same way Hanumanji crossed the ocean to serve lord Rama, the 11 Mukhi Rudraksha aids its wearer cross the ocean of samsara (worldly existence) with power and clarity of spirituality and morale. This holy bead consists of eleven different lines or mukhis indicating the Ekadash Rudra – the eleven forms of Lord Shiva, who are assigned with certain cosmic tasks. Of these Rudras the strongest and the most merciful would be the Hanuman because he is not only an ascetic yogi but also an invincible warrior. Hanuman, short name Maruti, Bajrang Bali, Pavanputra is the religious general of power, concentration, devotion and intelligence. He is chiranjeevi-immortal-always ready to lend a helping hand to the earnest. Having worn the 11 Mukhi Rudraksha means that one is under the protection of Hanumanji. It is not only a decoration, it is a shield of Hanuman, specially provided to people who are required to struggle against internal and external evil forces, guard the truth, or in spiritual scale to climb! The eleven mukhis on the bead represent the following cosmic forms of Shiva: Kapali – The one who liberates from cycles Pingala – The fire of transformation Bhima – Fierce power against injustice Virupaksha – Seer of all dimensions Vilohita – Ruler of time and karma Shasta – Upholder of dharma Ajapad – Silent inner witness Ahirbudhnya – Depths of intuitive wisdom Sambhu – Auspicious and pure Chand – Liberator from illusions Bhava – The origin and sustainer The 11 Mukhi bead invokes these Rudras hence an effective spiritual tool in the power of self-mastery, fearlessness and right action. It offers multi dimensional process of spiritual and physical transformation when you wear the 11 Mukhi Rudraksha. Hanuman energy present in this Rudraksha eradicates the feeling of self doubt, social anxiety and fear of judgement. The person wearing it will be a doer and not a thinker who is doubting. It helps in sharping the mind, assists the yogic behavior and helps in promoting tapasya (austerity) and sankalpa (determination). It is suitable to sadhaks, yogis and students. We know that Hanuman protects against black magic, evil eye, ghosts and psychic attacks. The bead acts like a spiritual shield to its wearer. Speakers, singers and public persons. It improves speech and communications, personality and presence. It will particularly tame rashness, impulsiveness, anger in Mars-dominant people and preserve persistence and purpose. Rudraksha makes the respiratory system, the nervous system and vital energy (prana) more powerful. The 11 Mukhi Rudraksha relates directly with the Ajna (Third Eye) Chakra. Intuitive clarity and decision-making Awareness beyond the five senses Mental stillness and yogic vision Divine guidance in everyday life When the third eye has been opened and centered, one strides through life with authority and peace of mind and can discern through the illusion. Mars represents: Physical strength Courage and aggression Ambition and leadership Wearing the 11 Mukhi Rudraksha eliminates the evil consequences of Mars, when it is malefic in either birth chart or it is the Mars Mahadasha period. Aries , Scorpio – Mars-ruled signs , – Mars-ruled signs Leo – For radiance and boldness – For radiance and boldness Sagittarius – For dharma-driven action – For dharma-driven action All signs during Mars transit issues or Rahu afflictions The Rudraksha beads are spiritual in nature and have the bio-electromagnetic field that is in tune with the human body. Especially, the 11 Mukhi resonates at: Sit down the adrenal glands decreasing stress hormones Increase respiratory and cardiovascular systems Help to recover faster against fatigue or burnout Balance brains and enhance concentration and control Research indicates that by wearing genuine Rudraksha beads, one is able to reduce blood pressure, normalize activities of the nervous system and elevate levels of alpha brain waves linked to calmness and focused attention. There is imitation where there is popularity. This is how you can be assured that you are purchasing a real bead: Obvious ridges on the surface of the bead. They should not be carved or coloured but naturally formed. Real Rudraksha are heavy earthy and not light as a plastic. Put in water. It must go down and not up. It should not release any color or smell. Never purchase Rudrakshas that are not checked in labs or X-ray approved by the known sellers such as Rudradhyay. Dominated by Mars, and identified with Hanumanji. Bead should be soaked in raw cow milk overnight. Wash it off with Gangajal or pure water. Face Eastide, preferably during Brahma Muhurat (4- 6 am). Burn a candle made of ghee, and incense. ॐ ह्रीं हुं नमः (Om Hreem Hum Namah) (Om Hreem Hum Namah) ॐ ऐं ह्रीं हनुमते नमः (Om Aim Hreem Hanumate Namah) (Om Aim Hreem Hanumate Namah) ॐ नमो भगवते एकादशरूद्राय नमः (Om Namo Bhagavate Ekadasha Rudraya Namah) Mount in red thread , silver , or copper , , or Wear around the neck , upper right arm , or keep on altar , , or keep on Ensure your mind is calm, clean, and devotional Use water and soft cloth to clean every week. Behave like you are at peace with yourself, recite Hanuman Chalisa or meditate. Keep in safety when not wearing. Never wear during sexual activities or the day to a funeral. When wearing, avoid meat, alcohol or tamasic behavior. Do not give/sell your Rudraksha to anyone. A bead which cracks, breaks, or becomes hollow must be replaced. This bead is ideal for: Holy seekers who require defense and concentration Speakers and leaders in search of clarity and bravery Sports men, army men and people with active occupations Individuals who are attacked psychically, by black magic, or depressed Every human who wants some grace of Hanuman in his life. Myth Truth It's too strong for beginners Anyone with sincere intention can wear it with proper energization Women should not wear it Women can wear it for courage, speech, and inner strength You must wear it all the time While constant wear is ideal, keeping it on your altar is also beneficial You need multiple beads One energized bead is more than sufficient for transformation Our Rudrakshas are available in Nepal and Indonesia variety and have lab-certification and X-rayed verified. All the beads are washed and charged with correct Vedic rituals–no addition, no man-made charging, just holy fire, prayer and offering. We also help you select the appropriate Rudraksha depending on your birth chart, objectives, and obstacles in life as it has to send the right energy according to your way of life. No chemical polishing No middlemen Pure intention and dharma-led service The 11 Mukhi Rudraksha is not merely a spiritual ornament- it is the blessings of Hanuman in seed form. It is the fire of an undying devotion, the strength to confront karma and the intelligence to travel when alone. By wearing it in awe you will start coming into alignment with your highest spiritual abilities, clearing out fear, confusion and dark energy in your life. To the person who resorts to dharma, speaks the truth, who stands up to life, 11 Mukhi Rudraksha can be a spiritual friend throughout life. TIME BUSINESS NEWS
Entrepreneur
5 hours ago
- Business
- Entrepreneur
Ajay Devgn Becomes Face of Nepa Rudraksha in Vision to Elevate Indian Spirituality Globally
At the center of this slow, meaningful growth is Sukritya Khatiwada, the brand's young CEO. With a deep background in Vedic studies and a sharp understanding of the modern world, he has been instrumental in bringing Nepa into the digital age without losing its soul. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. At the center of this slow, meaningful growth is Sukritya Khatiwada, the brand's young CEO. With a deep background in Vedic studies and a sharp understanding of the modern world, he has been instrumental in bringing Nepa into the digital age without losing its soul. His book, Transform Your Life with Rudraksha, offers both ancient insight and accessible guidance for the contemporary seeker. Nepa Rudraksha, the heritage spiritual brand renowned for its authentic Rudraksha beads, proudly announces the appointment of internationally acclaimed actor Ajay Devgn as its global brand ambassador. This collaboration marks a significant milestone, blending the brand's deep-rooted spiritual heritage with a modern global vision. At a time when spirituality often feels packaged and performative, a quiet collaboration is reminding people what it truly means to connect with something sacred. Nepa Rudraksha, a name trusted by spiritual seekers since 1973, has partnered with actor Ajay Devgn in a way that feels less like a campaign and more like a return to what matters. The pairing is thoughtful. Ajay Devgn is not just a public figure but a devoted follower of Lord Shiva. His presence doesn't feel borrowed for credibility — it feels aligned. In a series of temple-inspired visuals and meditative sequences, the actor becomes more of a vessel than a brand ambassador. This isn't about him. It's about the energy he channels. Image caption:Mukunda Khatiwada Nepa was founded by Mr. Balaram Khatiwada, a revered priest at Pashupatinath, whose deep-rooted commitment to authenticity and Vedic tradition laid the foundation for the brand. This legacy was carried forward by Mr. Mukunda Khatiwada, the current Chairman, who ushered Nepa into the digital age, expanding its reach while staying true to its sacred origins. For Nepa Rudraksha, this moment has been a long time coming. Built over three generations, the brand has always taken the long road. It sources its beads from Nepal's sacred Arun Valley, tests each one with X-ray certification, and stands by a lifetime authenticity guarantee. The goal has never been speed. It has always been sincerity. "This is not about selling beads," Sukritya says. "It's about helping people reconnect with something they already carry within." The collaboration with Ajay is part of that wider effort. The film they've created together doesn't push a product. It draws the viewer into a quiet space — one shaped by sacred geometry, sound, and a feeling of timeless presence. The soundtrack, tuned to the Om frequency, and the architecture of the sets give the entire experience a sense of depth that's hard to fake. While the story is grounded in faith, the products at its center are designed for the modern world. The Siddha Mala, for example, features 108 certified beads and is hand-knotted using traditional techniques. The Rudra bracelet offers a daily wearable option, combining 5-mukhi Rudraksha with an ergonomic design. And the Dhanveer bracelet, made with rare 14-mukhi beads, is sought after by those in leadership roles seeking clarity and focus. Yet Nepa isn't placing its future only in objects. The brand is also investing in digital experiences, from an AI-powered consultation platform to a members-only Sadhana app. Its global expansion is not just about reach, but about bringing meaningful practices to people in their own languages and contexts. What makes this all feel different is the absence of pressure. There is no sense of urgency or exclusivity in how Nepa speaks. Instead, it extends an invitation — to reflect, to return, and to rediscover. As spiritual wellness continues to evolve, many brands will chase trends. Nepa Rudraksha, it seems, is choosing trust. The kind that takes years to earn. The kind that makes people pause, feel, and ask deeper questions. With Ajay Devgn as a quiet guide, and a story that honors both tradition and transformation, Nepa's message is simple but powerful: this isn't about creating belief. It's about awakening what's already there. ? Explore:
Time of India
21 hours ago
- Time of India
On 2nd Shrawan Monday, kanwariyas queue up roads leading to KV Dham
1 2 Varanasi: Kashi Vishwanath Dham radiated spiritual splendor as multitudes of devotees and kanwariyas flocked to the holy city on the auspicious second 'Somvar' of the holy Shrawan month to offer prayers to Lord Shiv, who was resplendently adorned in the divine Gauri-Shankar form. Amid chants of 'Har Har Mahadev' and 'Om Namah Shivaya', massive crowds of kanwariyas and pilgrims began gathering from Sunday night to seek darshan of Baba Vishwanath. Special security arrangements, including deployment of Varanasi Police and Black Commandos, were in place to manage the huge influx of devotees. The CEO of Kashi Vishwanath Temple, Vishwabhushan Mishra, showered flower petals on the devotees patiently awaited their turn to offer prayers. As Monday holds profound significance during Shrawan, the revered deity was worshipped in various divine forms, captivating the hearts of the faithful. Mishra stated that on the first Monday of Shrawan, the movable idol of Baba Vishwanath was adorned, highlighting the significance of Mondays during this month for Shiv devotees. The Shri Kashi Vishwanath Temple has planned a series of divine adornments for Lord Shiv during the Shrawan month. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 15 most beautiful women in the world Undo Lord Shiv will be adorned in the Ardhanarishvara form on the third Monday (July 28) and with Rudraksha on fourth Monday (Aug 4). A special Jhula adornment will take place on this auspicious occasion of Purnima on Aug 9. To ensure seamless security and crowd management, the police made extensive arrangements for the event. As per Commissioner of Police Mohit Agarwal, the measures included deployment of water police and NDRF teams in the Ganga for safety and rescue operations, utilization of eight drones for aerial surveillance, installation of around 2,000 CCTV cameras for real-time monitoring, 10 quick response teams on 24/7 duty, over 20 motorcycle squads patrolling the roads and approximately 1,500 police personnel deployed round the clock to maintain law and order. Traffic management, including diversions and no-entry zones, has been implemented on the routes connecting to Shri Kashi Vishwanath Dham from Saturday until Tuesday morning. The left lane of the Prayagraj to Kashi National Highway has been secured for kanwariyas. Adequate police forces have been deployed on the routes and in the temple for the convenience and safety of the devotees. Additionally, temporary police outposts have been established. Shrawan, the fifth month in the Hindu calendar, is considered to be the most auspicious month of the year. It is dedicated to Lord Shiva, who, according to Hindu religious beliefs, is the creator, preserver, and destroyer of this universe. This year, Shrawan began on July 11 and will conclude on Aug 9. It is the fifth month of the Hindu lunar calendar and is considered one of the holiest periods for devotees of Lord Shiv.
Mint
5 days ago
- Business
- Mint
Nepa Rudraksha Collaborates with Ajay Devgn: Exploring Authentic Spirituality
Sukritya Khatiwada, a third-generation Vedic scholar and entrepreneur is leading Nepa's expansion. He has focused on making Rudraksha accessible to a wider audience while retaining its sacred context. His book Transform Your Life with Rudraksha and international speaking engagements have helped establish Nepa as a notable entity in spiritual wellness. Speaking about the collaboration with Ajay Devgn, Sukritya says, 'This is not a celebrity endorsement—it's a spiritual alignment. Ajay Devgn brings authenticity to the message we're trying to deliver. He's a devotee of Shiva, and that devotion reflects in how he connects with Rudraksha.' Nepa Rudraksha which has roots in Vedic tradition since 1973, is embarking on a new phase with actor Ajay Devgn's involvement. This collaboration is presented as a meaningful partnership built on shared values, trust, and a personal connection upholding the commitment to authenticity and service established by the company's founder, Mr. Balaram Khatiwada, a priest at the revered Pashupatinath Temple, and the current Chairman, Mr. Mukunda Khatiwada.. Ajay Devgn, known for his compelling screen presence, is also a devoted follower of Lord Shiva. His spiritual inclination is described as private and grounded. With a Shiva tattoo and a personal reverence for Rudraksha, Devgn resonates with Nepa's focus on authenticity, inner strength, and conviction. A brand spokesperson indicated that Devgn's association reflects the brand's identity, with his devotion aligning with the values Nepa has maintained for over five decades. Nepa Rudraksha has always aimed to prioritise sincerity. The brand's initial goal was to provide authentic Rudraksha beads globally. They currently serve customers in over 100 countries, aiming to make spiritual tools accessible, traceable, and meaningful. Each Rudraksha bead from Nepa is sourced from the Arun Valley in Nepal and is certified through X-ray testing and quality standards like IRL and ISO 9001:2005. The brand's AAA Standard is presented as a guarantee of purity,giving spiritual seekers confidence in what they're receiving. The partnership with Ajay Devgn is supported by a short film that depicts a seeker's inner journey. The Siddha Mala, Rudra bracelet, and the Dhanveer Bracelet featured in the film are presented as elements of spiritual practice. How This Campaign Stands Apart This campaign is described as taking a different approach from typical marketing efforts. It is rooted in what is called Sanatana, an inner conviction. While Rudraksha remains Nepa's primary offering, the brand has expanded its range to include malas customised to individual needs, bracelets designed for daily wear, and spiritual tools like yantras and puja kits. These offerings are supported by educational resources, including books authored by Sukritya Khatiwada, Nepa's CEO and a third-generation Vedic Expert. Nepa has also introduced a members-only Sadhana app, a digital digital platform for practitioners to deepen their spiritual practice. This is intended to provide long-term spiritual support beyond products. This collaboration is viewed as reaffirming Nepa's belief that spirituality can be both timeless and personal when approached thoughtfully. With Ajay Devgn's involvement, Nepa Rudraksha aims to invite individuals to explore the meaning of a sacred bead as a companion on a spiritual path. Note to the Reader: This article is part of Mint' promotional consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content.
Deccan Herald
6 days ago
- Business
- Deccan Herald
Nepa Rudraksha Strengthens Spiritual Legacy, Welcomes Ajay Devgn as Brand Face
Nepa Rudraksha, the world's largest and most trusted Rudraksha collector, has taken a big step into the future. In April 2025, the brand began their collaboration with Ajay Devgn, a devout Shiva Bhakt and global icon. The result was spectacular, not just a campaign, a moment of transition in the industry, a work of art shaped by shared values: faith, authenticity, and sacred Devgn's association marks a new era in the legacy of Nepa Rudraksha, a spiritual institution that began its journey in 1973 in the sacred valleys of Nepal. The foundation was laid by Mr. Balaram Khatiwada, a revered Vedic priest whose spiritual discipline and commitment to authenticity defined the ethos of the brand. His vision of offering authentic Rudraksha to true seekers established Nepa's reputation as a source of trust and vision was carried forward with unwavering commitment by his son, Mr. Mukunda Khatiwada, the current Chairman of Nepa Rudraksha. Under his stewardship, the brand retained its sacred standards while quietly building global credibility. At the heart of Nepa's modern evolution is Sukritya Khatiwada, a third-generation Vedic scholar and entrepreneur, who represents the next generation of spiritual leadership. With a strong foundation in scripture and a bold vision for is bringing Rudraksha to younger audiences while preserving its sacred wisdom. His book, Transform Your Life with Rudraksha, and his global talks have helped position Nepa not just as a spiritual product company but as a global thought leader in Vedic about the Ajay Devgn Collaboration, Suktiya says 'This isn't branding. It's belief. Ajay Devgn doesn't wear Rudraksha for the camera, he wears it for Shiva. That alignment speaks louder than any campaign ever could.'Over five decades, Nepa has grown into a global movement, delivering certified Rudraksha to seekers in over 100 countries, including India, the U.S., U.K., Australia, and the Middle Rudraksha stands apart through:The exclusive AAA Standard™, ensuring authenticity, A+ grade quality, and sourcing from Nepal's sacred Arun Valley.A lifetime authenticity money-back guarantee, unique to Nepa in the generations of deep-rooted Vedic expertise guiding the exclusive, members-only Sadhana app that supports and empowers both experienced practitioners and new seekers.A global B2C e-commerce platform powered by Shopify, making spiritual tools easily accessible Brand Film: A Meditative Cinematic launch of the partnership features a brand film where Ajay Devgn wears the Siddha Mala, Rudra Bracelet and The Dhanveer Bracelet, embodying the silent strength of a seeker on the inner path. Far from a commercial, the film is a meditative journey, woven with Puranic imagery, subtle symbolism, and a powerful OM-frequency by a young creative team and carefully overseen by Sukritya, the film stands as a tribute to spiritual integrity, cinematic craft, and the power of visual storytelling rooted in tradition.A Global Movement, Grounded in Rudraksha is preparing for its next leap, expanding its digital footprint, refining global logistics, and launching educational initiatives that raise awareness not only of Rudraksha, but also the timeless principles of Sanatana a world crowded with noise, Nepa Rudraksha is a quiet revolution, a voice of real, clarity, and devotion. With every sacred bead, a seeker finds their path. And with this new chapter, Nepa walks forward, not for fame, but for faith.
