Latest news with #RumourBase
Metro
23-07-2025
- Entertainment
- Metro
P. Louise Rumour Base is the bestselling and multi-tasking beauty item for £10
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more In a world where there are countless beauty products dropping every other week it can be hard to keep up. But, we are here to help you sift through and find the absolute best beauty buys. One of which is P. Louise's Rumour Base, which is a multi-purpose product that is flying off the shelves. According to the brand, one tube of the Rumour Base is sold every minute, which is quite something. So what is all the hype? This base is not only suitable for use on the delicate eye area, but the rest of the face too. It is ultra pigmented and a little goes a long way. Simply sweep on the eyelid as an eyeshadow primer, under the eye as a primer before concealer, or colour match to apply as a concealer itself. It also doubles as a foundation, though you can loosen the texture with a moisturiser to apply as a lightweight tinted moisturiser. Alternatively, apply on specific areas of the face as a contour or highlighter. Available in 12 shades, including a clear option, all of which come in either a 15ml or 30ml tube. BUY NOW FOR £10 The Rumour Base is not only super affordable, but when you consider how many products it is in one it makes for an even more cost effective beauty purchase. P. Louise's Rumour Base initially functioned as an eye primer to prevent creases under the eye after layering concealer or foundation, as well as an eyeshadow primer. However, it can be used in numerous other ways. The P. Louise Rumour Base is available in 12 shades, including a clear option to blend seamlessly into the skin. Considering it is a gentle product to use on the eye area and the fact it's available in numerous shades means you can also apply all over the face as a primer or foundation too. Apply the clear option on the eyes, as well as full face for a primer, alternatively find the perfect skin tone match to wear under the eyes or buffed all over the skin like a full-coverage foundation for a flawless complexion. If you prefer a tinted moisturiser, simply blend with a moisturiser and buff into the skin to loosen the consistency. While it can be used as a skin base, the Rumour Base can also be relied on as a contour, bronzer and highlighter simply by blending a slightly brighter or deeper shade along the highpoints of the face. The beauty of the Rumour Base is it is ultra-pigmented for full coverage, though it can be sheered down with a moisturiser if you prefer a lightweight texture and second-skin finish. The cream formula is also long wearing so you can be sure your make-up will stay in place for hours of wear without creasing or catching in the pores. The Rumour Base comes in two sizes, a miniature 15ml and 30ml version, so you can take it on the go. With over 1,200 reviews it's safe to say this versatile product is a hit with shoppers. More Trending One customer, Aleksandra, shared: 'Perfect base, doesn't crease. I am absolutely in love with it.' A second shopper, named Mackenzie, added: 'This is THE BEST eyeshadow primer I have ever used. I am never going to use another primer ever again. It sits so smoothly and it's never drying. 10000/10. I love it.' While another gushed: 'As a make-up artist, your brand is my favorite to use! I haven't found another that compares!' So if you are whittling down your beauty kit, this product that doubles up as many other essentials for just £10 at P. Louise, just makes sense. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: Bella Hadid reveals 'secret' beauty travel hack – it's none other than this £9.50 skin cream MORE: The must-shop K-beauty products, according to people who know skin MORE: Everything you need to know about Korean skincare brand Anua – including our favourite buys Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
Scottish Sun
20-05-2025
- Business
- Scottish Sun
Who is Paige Williams (aka P.Louise) and what is the make-up entrepreneur's net worth?
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PAIGE WILLIAMS is the founder and CEO of a viral beauty brand and make-up academy. After building her empire from the ground up, she's secured her spot as one of the nation's wealthiest 40-under-40 on this year's Rich List. Sign up for Scottish Sun newsletter Sign up 3 Paige Williams is the founder of a viral UK beauty brand Credit: Instagram/plouise1 3 Having grown up on a Manchester council estate, Paige is now worth £100million. Credit: Instagram/plouise1 Who is Paige Williams? Born to a 16-year-old mum and raised on a council estate in Manchester, Paige spent most of her childhood helping her mum care for her five brothers, and left school with no qualifications. Although her brand is now best-known for scroll-stopping products like their bestselling Rumour Base, Paige started at the age of 20 as a side hustle, working as a freelance bridal make-up artist and training others alongside a retail job. As she worked tirelessly building her academy- often spending 17 hours a day working - she started to notice gaps in the beauty industry. "I was using these products each and every day and seeing so many missing items," Paige told Grazia in an interview. "The cost of many of the products was incredibly high, too." "Alongside this, the eye base I was using daily was being discontinued - so I created my own. And that's the base that you see today." Over her nine years in business under the name, she's skyrocketed to success. Since those humble beginnings earning under £600 per month at Selfridges, Paige, now 31, has amassed a net worth of £100million. The story behind the brand Come 2018, Paige - equipped with years of experience as a make-up artist, her recently-created eyeshadow base, and a £20,000 loan from her grandmother - created the brand as we know it today. In their first year of business, the brand brought in an impressive £6million - and in 2024, the brand broke records by making £1.5million in just 12 hours on a TikTok Shop Live. Now, has a home office, cafe, and a shop in Stockport - all done up in the same pastel pink shades and whimsical Barbie Dreamhouse style seen in each product's packaging. 3 is best known for its viral Rumour Base primer Credit: Instagram/plouise1 'I went from council estate to a cosmetic kingdom,' Paige wrote in a post on her Instagram page. With her brand going from strength to strength, Paige has made providing affordable and accessible beauty products and giving back a priority - both to her family, and to those who come from similar underprivileged backgrounds. "'I think that a huge amount of the brand vision came from this place and the things I missed out on," Paige said to Grazia. "On a personal level, I wanted to almost create a childhood for myself that I never had. But above all else, I wanted to create memories for people that I never got to make." In addition to starting a six-week Kids Eat for Free scheme for local families over the summer holidays, Paige has also been able to help her hardworking mum leave her job as an ICU nurse, providing her with a higher salary and flexibility. "I gave her a new salary of £42,000 with the option to work her own hours around my brothers," Paige shared with The Daily Mail. "It was the best decision I've ever made. Being surrounded by a happy family is so important."
