06-05-2025
- Entertainment
- Black America Web
Gran Centenario Launches Don't Be A Gringo Campaign
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Gran Centenario, founded in 1857 by Lazaro Gallardo, considered to be the first Tequila Master Distiller ever, is now one of the leading brands in the world. At the top of the month, Gran Centenario launched its new, yearlong 'Don't Be A Gringo,' which aims to help educate others about Mexico's rich heritage and move away from longheld stereotypes.
Crafted in the Highlands of Jalisco state in Mexico, Gran Centenario offers five expressions of its award-winning tequila: Plata, Reposado, Anejo, Cristalino, Leyenda, and Gallardo. For the brand's 'Don't Be A Gringo' campaign, pop-up events in Chicago New York was recently hailed featuring the Rápido Gringo Test aimed at helping others 'Ungringo their Cinco' by testing them on Mexcican knowledge, pronunciation of Spanish words, and more.
With Cinco de Mayo upon us, bars across the United States will be united in revelry, celebrating the Mexican holiday. In Mexico, Cinco de Mayo is a very regional holiday with celebrations occurring in Puebla to celebrate the Mexican military's victory in 1862 over the French forces. How things are done in the States centers the holiday around celebrating Mexican food and culture, although some stereotypical tropes, such as sombreros, still persist.
For those who want to take the Rápido Gringo Test, head on over to Gran Centenario's website to test your knowledge. After taking the test, that is, if you gain a passing grade, you'll receive a code to try out some tequila goodness for yourself. The brand is also offering a $5 rebate for those who pick up a bottle of Gran Centenario. There are also some fantastic cocktails to check out.
'As México's #1 tequila and a proud Mexican family-owned brand, Gran Centenario is rooted in Mexican culture. That's why we're launching 'Don't Be A Gringo' and inviting everyone to toss out their Gringo tequila and embrace the real deal,' said Lander Otegui, EVP of Marketing and Innovation, Proximo Spirits. 'This isn't just about what's in your glass – it's about celebrating the true essence of México. So, grab a glass of Gran Centenario, say adiós to Gringo habits, and celebrate the way we do in México—with authenticity, pride, and of course, the tequila México drinks!'
Learn more about the 'Don't Be A Gringo' campaign by clicking here.
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Photo: Source: Gran Centenario
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