Latest news with #SIALCanada
Globe and Mail
3 days ago
- Business
- Globe and Mail
Key Highlights from Premium European Products' Participation at SIAL 2025
The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) kicked off the "Premium European Products" campaign at SIAL Canada 2025. TORONTO , June 2, 2025 /CNW/ -- The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) proudly showcased premium European quality at SIAL Canada 2025, held in Toronto from April 29 to May 1, 2025 . This participation marked a major milestone in the three-year EU-funded campaign titled "Premium European Products," which promotes high-quality agricultural products across Canada , Malaysia , and South Korea from January 1, 2024 to December 31, 2026 . European Excellence on Display in Canada At Booth 1017.3, Canadian food professionals and consumers had the opportunity to discover a curated selection of authentic Greek and Latvian products. Representing the best of EU agriculture, the campaign featured five product categories: From Greece : 11 PDO-certified items, including premium olive oils, table olives, dried grapes, saffron, hard cheeses, and the distinctive mastic gum and gum oil. From Latvia : High-quality dairy products, candied fruits, chocolates and confectionery, and savory snacks. These offerings highlight the European Union's firm commitment to food safety, quality, traceability, and sustainability—values that resonate with Canadian consumers seeking premium and responsibly sourced products. A Commitment to Quality and Trust The Premium European Products campaign reinforces the EU's globally respected standards, which include strict pesticide controls, high hygiene regulations in processing, and a dedication to animal welfare. Greek and Latvian producers bring traditional methods and natural farming practices to the global stage, offering products that are both nutritious and full of character. Branded with visuals inspired by Europe's landscapes and heritage, the campaign invites Canadians to experience the deep-rooted traditions and uncompromising standards behind every product. Strengthening Canada-Europe Food Industry Relations SIAL Canada 2025 offered a strategic platform for connecting with Canadian importers, distributors, and retailers. With growing demand in North America for traceable and authentic food products, this campaign strengthens ties between Canadian industry leaders and European producers. The feedback from SIAL visitors reflected strong interest in the unique qualities of the showcased products, especially their authentic origins and premium quality certifications. Deepening Engagement in the Canadian Market Beyond SIAL Canada, the campaign continues to engage Canadian stakeholders through trade missions, business matchmaking events, and targeted outreach in key industry media. Upcoming activities will foster long-term partnerships between Canadian food professionals and trusted Greek and Latvian producers, increasing availability and visibility of these premium offerings in the Canadian market. Join the Movement: Connect with Premium European Products We invite Canadian food professionals, chefs, retailers, and distributors to explore collaboration opportunities with the "Premium European Products" campaign. For more information on where to find these premium products or to learn how to partner with the campaign, please visit email us to info@ or follow us on social media: Instagram: Instagram Facebook: Facebook You Tube: YouTube. ETHEAS and LDC invite Canadian importers, distributors, and foodservice leaders to explore these exceptional European products and form collaborations that support shared goals of quality, transparency, and sustainability. About "PREMIUM EUROPEAN PRODUCTS" PROGRAM The campaign:" Premium European Products: Better Knowledge, Better Choices" is co-funded by the European Union and managed by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It aims to promote exquisite added-value products in Canada , South Korea , and Malaysia , including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece , as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia . Spanning from 2024 to 2026, the program seeks to significantly elevate the profile of European products in these markets through a four-pronged approach: raising awareness, enhancing recognition among consumers, increasing consumption, and boosting exports to Canada , Malaysia , and South Korea . The beneficiaries: The National Union of Agricultural Cooperatives of Greece (ETHEAS) , established by the Greek State Law, coordinates over 300 agricultural cooperatives across Greece , representing about 80% of the total turnover of such cooperatives. It focuses on rural and cooperative development, supports member activities domestically and internationally, issues opinions on agricultural matters, supervises cooperative promotion, and conducts educational activities. The Latvian Dairy Committee (LDC), established in 1995, represents Latvian milk producers and aims to protect their interests. It consists of 17 members producing approximately 80% of industrially produced milk in Latvia .
Jordan Times
18-05-2025
- Business
- Jordan Times
Jordanian food producers to spotlight local flavours at SIAL Canada
AMMAN — A group of Jordanian food companies is preparing to take part in SIAL Canada, one of North America's premier food industry exhibitions, set to kick off Wednesday in Toronto. The Kingdom's participation, organised by the Jordan Exporters Association (JEA), reflects ongoing efforts to expand the reach of Jordanian-made goods in the Canadian market. SIAL Canada is known for attracting global attention and serves as a vital platform for networking and business development, the JEA said in a statement to The Jordan Times. Ahmad Al Khudari, Chairman of the Association, said the Jordanian pavilion, spanning 126 square meters, will showcase a wide array of high-quality local products. He noted that Jordan has maintained a consistent presence at the event since 2012, citing its value in opening doors to North American markets. Beyond promotion, the exhibition also offers Jordanian companies access to cutting-edge industry trends, innovations, and technologies, Al Khudari added. These insights, he stressed, are key to enhancing the competitiveness of Jordan's food sector internationally. Canada, he said, remains a strategic export destination, particularly under the Jordan-Canada Free Trade Agreement, which came into effect in 2012. The agreement, the first of its kind between Canada and an Arab country, allows Jordanian products to enter the Canadian market tariff-free, offering a significant competitive advantage. Haleem Abu Rahmeh, JEA Director General, echoed the sentiment, calling Canada a vital market. While initial efforts were modest, he said, persistent marketing and a focus on quality have positioned Jordanian products as strong contenders. 'Today, they are recognized for their excellence and competitive pricing,' Abu Rahmeh said, adding that interest in the Jordanian pavilion continues to grow each year. He credited the growing popularity of Jordanian food products among Canadian importers and consumers to consistent quality and compliance with international standards. Abu Rahmeh also reaffirmed the Association's commitment to promoting other high-potential sectors, including cosmetics, plastics, and agriculture. With Canada's multicultural landscape and rising demand for Middle Eastern cuisine, Abu Rahmeh described the market as 'highly receptive' and stressed the importance of long-term strategies to secure Jordan's foothold. He concluded by praising the Canadian Trade Centre for its role in strengthening bilateral trade ties and fostering cooperation between Jordanian and Canadian businesses.
Cision Canada
29-04-2025
- Business
- Cision Canada
SIAL CANADA 2025 Kicks Off Today Français
A Bold Program Rooted in Today's Realities, with Canada in the Spotlight TORONTO, April 29, 2025 /CNW/ - SIAL Canada kicks off today in Toronto, against the backdrop of a global geopolitical landscape, supply chain tensions, and climate challenges that are reshaping priorities in the agri-food industry. Canada is standing out as a stable, forward-thinking leader with a clear vision for the future. For the first time since the event's creation, SIAL Canada is honouring its host country by naming Canada as the Country of Honour for the 2025 edition. This strong symbolic recognition serves as a strategic platform to showcase the ingenuity, resilience, and diversity of the local food ecosystem. This tribute to Canadian know-how will be reflected throughout the entire program. CANADA AS COUNTRY OF HONOUR Developed in partnership with key institutional stakeholders, this initiative goes beyond a ceremonial title — it aims to position Canada as a global leader in food innovation and trade. By strengthening links across the supply chain, it elevates Canadian expertise on the world stage. SIAL Canada 2025 is a strategic opportunity to showcase this leadership and shape the future of food. "Highlighting Canada this year is more than symbolic — it's a recognition of its leadership on today's critical issues in the agri-food industry. The 2025 program reflects our collective ambition: to bring together top experts from Canada and beyond to spark innovation and move the industry forward," says Tony Melis, CEO of SIAL Canada. From April 29 to May 1, the show will bring together over 1,000 exhibitors and brands, along with 23,000 professionals from more than 70 countries at the Enercare Centre in Toronto. The heart of the event will pulse with an exceptional lineup of over 70 conferences, workshops, panels, competitions, activations, and live podcasts spread across three days. The SIAL Experts will also be on-site, hosting 30-minute interactive sessions in their areas of specialty. These exclusive sessions are designed to engage visitors directly, offering them the opportunity to ask targeted questions about their specific industry challenges.
Cision Canada
28-04-2025
- Business
- Cision Canada
I Love Fruit & Veg from Europe takes Center Stage at SIAL Canada 2025 in Toronto Français
SIAL Canada, one of the largest food innovation exhibitions in North America, will take place from April 29 to May 1, 2025 at the Enercare Centre in Toronto. The European produce campaign will feature a variety of fruits and vegetables, all sourced from reputable producer organisations known for their sustainable practices. "We are excited to bring the best fruit and vegetables from Europe to SIAL Canada," said Sarah Bua, Marketing Director of the Sicilian producer organisation La Deliziosa. "This campaign not only highlights the exceptional quality of our fresh fruits and vegetables but also promotes the health benefits they offer to consumers. Moreover, our commitment to sustainable farming practices ensures that we provide products that are not only delicious but also good for the planet." Attendees at SIAL Canada 2025 can expect engaging demonstrations, tastings, and informative sessions on the nutritional benefits of incorporating more fruits and vegetables into their diets. Chef Dario Tommaselli will be on hand @ booth 601 to showcase innovative recipes that highlight the versatility of these fresh ingredients, inspiring both culinary professionals and home cooks alike. The campaign will also emphasize the importance of supporting local farmers and promoting sustainable agriculture, aligning with global trends towards healthier eating and environmental consciousness. Join us at SIAL Canada 2025 to discover the vibrant flavours and varieties of fresh fruit and vegetables from Europe. Together, we can cultivate a healthier future by choosing quality, sustainability, and taste.
Cision Canada
28-04-2025
- Business
- Cision Canada
"Pure Olive Oil from Europe" to Shine at SIAL Canada 2025 with Daily Cooking Sessions and Tastings Français
The "Pure Olive Oil from Europe" campaign aims to educate consumers, industry professionals and KOLs about the health benefits, culinary versatility, and sustainable practices behind premium European olive oils. Attendees of SIAL Canada can look forward to daily cooking sessions and tastings that will showcase the rich flavours and uses of these high-quality products. "We are thrilled to bring the 'Pure Olive Oil from Europe' campaign to SIAL Canada 2025," said Massimino Magliocchi, President of the Olivicola Cosentina. "Our participation offers a unique opportunity to engage with Canadian consumers, industry experts and key KOLs, highlighting the quality, safety and exclusive taste of European olive oil and extra-virgin olive oil. The cooking sessions will demonstrate the versatility of EU olive oil in both traditional and contemporary cooking, being it European or Canadian." Throughout the show, Chef Luciano Schipano will lead interactive cooking sessions, illustrating how to incorporate pure European olive oil into a variety of delicious dishes. Attendees will have the chance to taste these creations firsthand, enhancing their understanding and appreciation of how olive oil can elevate culinary experiences. In addition to the cooking sessions, the booth will feature information on the diverse origins of European olive oils, their production methods, and their health benefits, underlining the EU's commitment to quality, safety and sustainability in agriculture. Visit the Pure Olive Oil from Europe booth # 721 @ SIAL Canada to participate in the cooking demonstrations, enjoy tastings, and discover the artistry behind EU olive oils.
