Latest news with #SS'25
CairoScene
15-06-2025
- Entertainment
- CairoScene
How Kuwaiti Brand Marzook Won Over Beyoncé, Ariana Grande & More
What began as a small project designing for friends has now made its way to the arms of global icons. Marzook, the Kuwaiti luxury accessories brand, began humbly in 2012, with siblings Fahad and Shouq AlMarzook designing accessories for friends. It didn't take long for their creations to move beyond their inner circle and into the hands of global icons like Beyoncé, Ariana Grande, Kylie Jenner, Cara Delevingne, Sofia Richie, and Priyanka Chopra. But Marzook's story is not just about unconventional, whimsical bags worn by celebrities— it's about the artistry laced into every creation. 'To me, fashion is a form of art—an expression of individuality, culture, and emotion,' Shouq AlMarzook, the co-founder and CEO of Marzook, tells SceneStyled. Marzook's collections are anything but static. Every collection tells a tale inspired from an eclectic mix of influences, like art, design, societal themes and pop culture. 'We often draw inspiration from surrealism and other artistic movements,' AlMarzook says. Take the Pharmaceutical collection, a commentary on modern consumerism, or their Art Deco pieces that marry nostalgia with innovation. 'Our designs are also inspired by our observations of the world—society's obsessions, emotions, and shifting cultural landscapes.' Recent collections, like the playful SS'25, humorously explore jealousy and fashion culture, turning negative emotions into psychedelic statements. Other works delve into feminist modernity, individuality in a digital age, and reimagining iconic art through a modern lens. Collections like FW'18's Pink Noise merge classic elements with futuristic aesthetics, while SS'18 takes inspiration from masterpieces such as 'Girl with a Pearl Earring'. 'While we share a common vision for the brand, Fahad and I have different perspectives. He often brings a more avant-garde, unique yet forward thinking touch.' 'A piece that holds a special place in my heart is the hand-beaded fan bag from our 'Linen Luxe' collection.' For AlMarzook, it embodies the essence of the brand- luxurious and artisanal with its intricate beading, all while being versatile enough to be worn in various settings with its capitoné Italian linen. 'We believe in the beauty of contrasts,' she explains. The brand's unconventional shapes are crafted from materials sourced from the region, and assembled in Kuwait, grounding their avant-garde designs in cultural heritage. This ethos has also led to collaborations with Middle Eastern artists and architects like Nugamshi and Neda Debs. Their design philosophy has always been about longevity, both in style and craftsmanship. Marzook pieces are made with durable materials that echo the precision of Kuwaiti artistry— resin wrapped in shimmering Swarovski crystals, brass accents, gold and silver-plated hardware, and luxurious Nappa leather. One of the defining motifs of Marzook's pieces is the circle, appearing in various forms throughout their collections—representing unity, eternity, and wholeness. 'In our designs, the circle serves as both a literal element and a symbol of timelessness,' she explains. Marzook's rise to global recognition began with Amal Clooney sporting one of their designs. Her endorsement, followed by Beyoncé's, was the moment that catapulted Marzook into the spotlight. 'To see these icons wear our pieces was a reaffirmation of our hard work.' As more global icons embraced their designs, Marzook was firmly placed on the global fashion map. 'I'd love to see regional power houses like Queen Rania or Sheikha Moza wearing Marzook—women whose bold and regal style aligns with our ethos.'
CairoScene
13-02-2025
- Entertainment
- CairoScene
Egyptian Fashion House Maison Saedi Unleashes Couture SS'25 Collection
Layers unravel, silhouettes shift, and textures clash, yet somehow, everything comes together in harmony in this collection. The Scene Egyptian fashion house Maison Saedi unveiled its SS '25 couture collection ? at Cairo's historic Citadel, a setting that subtly echoed the collection's central theme. Like the Citadel—preserved, restored, and reshaped over centuries—the collection questions identity and transformation: are we still the same when everything about us has changed? Through layered fabrics, 3D appliqués, and the balance of softness and structure, Maison Saedi explores transformation as both concept and reality. The Muse Creative director Ahmed Saedi draws inspiration from the philosophical paradox of Theseus' Ship. 'I was fascinated by the idea that if every part of something is replaced, does it remain the same?' he tells SceneStyled. Through meticulous craftsmanship and modular design, the collection challenges permanence, reflecting how personal and cultural identities shift over time. The Collection Dissected Sculptural, iridescent gowns appear mid-metamorphosis, shedding one identity to embrace another. Cascading ruffles of chiffon, raw-edged tulle, and intricate beadwork spill over corseted bodices, capturing movement in its most delicate form. Flowing drapery contrasts with razor-sharp tailoring, echoing the push and pull of permanence and transformation. The palette leans into summer hues—violet undertones, bluish turquoise, and coppery peach—blending lightness with depth. As always, Saedi masters the balance between structure and fluidity: airy fabrics juxtapose against metallic embellishments, organza layers peel away from rigid corsetry, revealing the tension between softness and form. The Collection in Three Words Ethereal. Sculptural. Transformative. Where to Wear It With luminous drapes and shimmering details, these gowns belong at a Venetian masquerade ball—paired with an ornate mask, pearls catching candlelight as you move through grand, dimly lit halls. How to Style it: Gianvito Rossi | Flavia Mirrored Leather Pumps Jimmy Choo | Bon Bon Gold Satin Bag with Crystals Jennifer Behr | Parthenia Earrings Fezorah Jewellery | Gold Statement Necklace The Star of the Show: Crafted from a gossamer-light, iridescent fabric that cascades effortlessly from the high neckline to the floor, this halterneck gown elongates the frame, drawing the eye toward the statement pearl collar and the sheer, diaphanous layers shifting between warm amber, peach, and golden hues. The Verdict: With SS'25, Ahmed Saedi keeps pushing his signature themes of identity and change, but this time, he takes it even deeper. Much like his previous works Echoes and Solennelle , this collection is deeply introspective and questions what truly defines us. Through deconstructed silhouettes, airy layers, and unexpected contrasts, Saedi doesn't impose a single truth. Instead, the collection invites personal interpretation—it's all about what you see, feel, and take away.
