Latest news with #SToK
Time of India
30-07-2025
- Business
- Time of India
Dannon parent sues Chobani over cold brew coffee slogan, packaging
The maker of Dannon yogurt sued rival Chobani on Tuesday for allegedly copying its "Bright & Mellow" slogan and yellow-and-black packaging for a competing line of ready-to-drink cold brew coffee. Danone said Chobani engaged in "knowing, calculated, and systematic" trademark infringement by using packaging for La Colombe-branded coffee that was "strikingly similar" to packaging for its own SToK coffee. The lawsuit is at least the third between Danone and Chobani in the last decade. In its complaint in Manhattan federal court, Danone said it began using "Bright & Mellow" in January 2021 to distinguish itself from Starbucks and then-independent La Colombe, which emphasized roast levels and coffee bean origins. It said that after buying La Colombe for $900 million in December 2023, Chobani substituted "Bright & Mellow" for that brand's "Bright & Flavorful" on coffee packaging, and now calls the product "light roast" instead of "medium roast." Danone said this inevitably causes consumer confusion , especially among hurried shoppers scanning shelves in their local Kroger, Target or Walmart. The changes will "cause severe and irreparable harm to Danone and the goodwill it has built up in the Bright & Mellow mark over the past four and a half years," Danone said. Chobani did not immediately respond to requests for comment. Danone is based in Paris. Its U.S. unit is based in White Plains, New York, while Chobani is based in upstate Norwich, New York. The lawsuit seeks an injunction to stop Chobani from selling products that could cause confusion, plus lost profits and triple damages. The case is Danone US LLC et al v Chobani LLC, U.S. District Court, Southern District of New York, No. 25-06217.
Reuters
29-07-2025
- Business
- Reuters
Dannon parent sues Chobani over cold brew coffee slogan, packaging
NEW YORK, July 29 (Reuters) - The maker of Dannon yogurt sued rival Chobani on Tuesday for allegedly copying its "Bright & Mellow" slogan and yellow-and-black packaging for a competing line of ready-to-drink cold brew coffee. Danone ( opens new tab said Chobani engaged in "knowing, calculated, and systematic" trademark infringement by using packaging for La Colombe-branded coffee that was "strikingly similar" to packaging for its own SToK coffee. The lawsuit is at least the third between Danone and Chobani in the last decade. In its complaint in Manhattan federal court, Danone said it began using "Bright & Mellow" in January 2021 to distinguish itself from Starbucks (SBUX.O), opens new tab and then-independent La Colombe, which emphasized roast levels and coffee bean origins. It said that after buying La Colombe for $900 million in December 2023, Chobani substituted "Bright & Mellow" for that brand's "Bright & Flavorful" on coffee packaging, and now calls the product "light roast" instead of "medium roast." Danone said this inevitably causes consumer confusion, especially among hurried shoppers scanning shelves in their local Kroger (KR.N), opens new tab, Target (TGT.N), opens new tab or Walmart (WMT.N), opens new tab. The changes will "cause severe and irreparable harm to Danone and the goodwill it has built up in the Bright & Mellow mark over the past four and a half years," Danone said. Chobani did not immediately respond to requests for comment. Danone is based in Paris. Its U.S. unit is based in White Plains, New York, while Chobani is based in upstate Norwich, New York. The lawsuit seeks an injunction to stop Chobani from selling products that could cause confusion, plus lost profits and triple damages. The case is Danone US LLC et al v Chobani LLC, U.S. District Court, Southern District of New York, No. 25-06217.
New York Times
06-02-2025
- Entertainment
- New York Times
The Athletic FC: Wrexham, Tatum and a Super Bowl ad; Newcastle eye glory, Trump's World Cup trophy
The Athletic FC ⚽ is The Athletic's daily football (or soccer, if you prefer) newsletter. Sign up to receive it directly to your inbox. Hello! Channing Tatum meets Wrexham and Super Bowl LIX. Yup, you read that right. On the way: 📺 Wrexham go NFL prime time 💭 Newcastle's 70-year dream 🏀 Doncic trade, in football terms 🏆 World Cup in the Oval Office Like the average business, SToK Cold Brew Coffee promotes its products on YouTube. Viewing numbers for some of its videos scrape into three figures. But when the company mashed up Wrexham Football Club and Sir Anthony Hopkins for a Super Bowl advert last year, 288,000 tuned in. The Super Bowl is back on Sunday, for edition LIX (59, for those of you who didn't study Latin in school), and so are SToK and Wrexham. Hopkins has bowed out — Hannibal Lecter retreating to his cell — but fellow actor and red-carpet prowler Channing Tatum is the face of this year's cold-caffeine commercial. It's Wrexham going global, again. Advertisement The new advertisement, which features Tatum trying to teach Wrexham's squad to dance, will be aired during the Super Bowl on Fox Sports and the NFL app, for no small fee. Thirty seconds of airtime can cost a brand up to $8million (£6.4m). But it buys exposure to a vast audience — 123.4m in the United States 12 months ago — and Wrexham are reaching where other clubs of their stature cannot. No secret as to why, of course. They have Hollywood owners and a mounting list of box-office fans, including Tatum. When he attended a Wrexham game before Christmas and drank in a local pub, it was TAFC's most-clicked story for days. The curiosity is real and in a week when the League One team published plans for a revamped stadium — a ground SToK sponsors — the expansion drive is on. Richard Sutcliffe, our resident Wrexham writer, spoke exclusively to Tatum about SToK's promo, which you can watch here (straight up: it's pretty funny). The Magic Mike star talked about filling Welshman Hopkins' shoes, faceplanting on a table in Wrexham's dressing room and staying onside with athletes who might have resented 'this dumb American actor, coming in here and doing whatever'. I hear the cries of 'gimmick', and I get it. I get the rolling eyes that greet the publicity around Wrexham, too. But they're two divisions below the Premier League (and in good shape for a third straight promotion) and while the best of the best don't lack hype in the States, many teams would kill for a primetime Super Bowl slot. The thought alone is outlandish. The longer the story runs, the easier it is to believe that this modest club from north Wales are a mile below their ceiling. There's no end to the levers they seem able to pull. Tatum's Super Bowl mission is about cold coffee but it's also about Wrexham. And in the 21st century, that's how word spreads. Trolling, lest Arsenal forget, is a two-way street. They delighted in goading Manchester City on Sunday but as their Carabao Cup run died last night, the crowd at Newcastle United wound up Mikel Arteta with chants of 'It must be the ball' — a nod to his complaints about the Puma Orbita 1. Newcastle's X account got involved, too. Advertisement Actually, Arsenal's defeat over two semi-final legs was down to Newcastle coach Eddie Howe nailing it tactically, his main men bossing the midfield perfectly and Alexander Isak giving William Saliba the heebie-jeebies. A minute in the first half last night was all it took. With Arsenal 2-0 in arrears after the first match in London, their captain Martin Odegaard was this close to calling 'Game on' (check the premature celebration behind him)… …only for Jacob Murphy's goal to scream 'Game over' at the other end seconds later. Did Newcastle want it more? Maybe. Don't forget, the club haven't won a major domestic trophy since 1955. To put that into context, James Dean was alive to see it — so they're not without a cause. (Selected games, times ET/UK) Serie A: Fiorentina vs Inter Milan, 2.45pm/7.45pm — Paramount+, Fubo/TNT Sports, OneFootball. Copa del Rey quarter-final: Valencia vs Barcelona, 3.30pm/8.30pm — ESPN+ (U.S. only) Women's League Cup semi-final: Arsenal vs Manchester City, 2pm/7pm — BBC iPlayer (UK only). In the reams of political coverage of Donald Trump, the eagle-eyed among you might have noticed the World Cup trophy photographed behind him in the Oval Office. And wondered what it was doing there. For starters, only a very select group of people are permitted to lay their hands on football's ultimate prize. That does include heads of state (although something tells me Trump might circumnavigate that rule, even if it didn't) but it's why professional pain-in-the-a*** Salt Bae caused such a fuss by grabbing hold of it after the 2022 final in Qatar. Moreover, the trophy only comes out on exceptionally special occasions — so it's safe to conclude, and this has been confirmed by FIFA, that the version in the U.S. president's office is no more than a replica. Was it gifted to him by his mate, FIFA president Gianni Infantino? I'm guessing yes.
