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Delhi HC passes order protecting personality rights of Sadhguru Jaggi Vasudev
Delhi HC passes order protecting personality rights of Sadhguru Jaggi Vasudev

The Hindu

time8 hours ago

  • The Hindu

Delhi HC passes order protecting personality rights of Sadhguru Jaggi Vasudev

The Delhi High Court has passed an order protecting the personality rights, and publicity rights of Sadhguru Jaggi Vasudev, founder of Isha Foundation, and restrained various rogue websites from misusing his personality traits by deploying Artificial Intelligence (AI). The court passed the interim order in favour of Mr. Vasudev in his suit seeking protection for his personality rights from infringement by rogue websites and unknown entities. It said Mr. Vasudev had acquired uniqueness in his personality in relation to his voice, name, signature, image, likeness, vocal, articulation style, and his unique attire, looks or appearance. The court said the objectionable content was not only abusing Mr. Vasudev's personality rights, the defendants had gone a step further and employed modern day technology to modify his images, voice, likeness, and videos for commercial gains. 'If allowed to continue in the manner, it will soon spread like a pandemic with wide, uncontrollable repercussions, especially since it is a social media platform(s) herein happen to be the internet portal(s). If not stopped, the chances that (the wrong) message will spread like wildfire with hardly any water left to douse it,' the court said. The court ordered the suspension of accounts and the takedown of YouTube channels that exclusively pertained to content infringing upon Mr. Vasudev's personality rights, and directed that their basic subscriber information be disclosed. The court directed the Department of Telecommunications, and the Ministry of Electronics and Information Technology, to issue notifications or directions to social media platforms to block or suspend various websites, social media accounts, and channels infringing Mr. Vasudev's exclusive rights. It said that with the immense degree of freedom enjoyed by developers and innovators globally now, especially those intellectual property rightsholders such as Mr. Vasudev, were prone to or may be exposed to or vulnerable to the actions of the 'rogue websites', and more so if such rightsholders were not accorded proper protection from them. 'This so-called dangerous edge has become even sharper with the fast-paced evolution of certain 'hydra-headed' websites, which, even if blocked/ deleted, have the incredible potential to resurface in multitudes as alphanumeric or mirror websites with only minor, mechanical changes,' the court said. 'Such 'hydra-headed' websites, under the garb of privacy, are able to mask their registration/contact details perfectly, making it virtually impossible to locate and contact their operators to, if necessary, demand cessation of infringing contents,' the court said in its May 30 order.

Delhi HC directs websites to pull down content misusing Sadhguru's identity
Delhi HC directs websites to pull down content misusing Sadhguru's identity

Time of India

time3 days ago

  • Business
  • Time of India

Delhi HC directs websites to pull down content misusing Sadhguru's identity

NEW DELHI: The Delhi high court on Friday directed websites to pull down content misusing Isha Foundation chief Sadhguru Jaggi Vasudev's name, image, or personality to sell products. Counsel representing Sadhguru told a bench of Justice Shubhash Benarjee that Sadhguru's identity was being exploited to promote products fraudulently, prompting requests for takedown orders. "My name is being exploited to sell products — one such example is the book 'Garbh Yatra' (on pregnancy), which features my image on its cover. People are blindly trusting these offerings because of my reputation, making this a clear case of fraud. These entities are leveraging AI to deceive the public," he argued. The counsel representing Google submitted that affected parties must report specific URLs to intermediaries before any action can be taken. After a brief hearing, the bench stated that it would issue an interim order on the matter soon. Welcoming the court order, Isha Foundation posted on X, 'These scams include fake AI-generated videos, morphed images depicting false events, such as Sadhguru's arrest, and misleading advertisements promoting financial investments. Isha Foundation has been proactively working to remove such fake content and prevent individuals from falling prey to these scams.' In March this year, the Delhi high court directed the removal of videos and content published by a YouTuber against spiritual leader Sadhguru's Isha Foundation from online platforms. While issuing the order, the court emphasised that reputation is an essential aspect of an individual's dignity. It also underscored the need to balance freedom of speech and expression with the right to reputation.

Sadhguru seeks court protection against AI-driven misuse of his identity
Sadhguru seeks court protection against AI-driven misuse of his identity

India Gazette

time3 days ago

  • Business
  • India Gazette

Sadhguru seeks court protection against AI-driven misuse of his identity

ANI 30 May 2025, 13:10 GMT+10 New Delhi [India], May 30 (ANI): Spiritual leader Sadhguru Jaggi Vasudev has approached the Delhi High Court, seeking protection of his personality rights against unauthorised use of his name and image by various websites employing artificial intelligence. During the hearing before the bench of Justice Saurabh Benarjee, it was argued that his identity was being exploited to promote products fraudulently, prompting requests for takedown orders. 'My name is being exploited to sell products--one such example is the book Garbh Yatra (on pregnancy), which features my image on its cover. People are blindly trusting these offerings because of my reputation, making this a clear case of fraud. These entities are leveraging AI to deceive the public,' he argued. The counsel representing Google submitted that affected parties must report specific URLs to intermediaries before any action can be taken. After a brief hearing, the bench stated that it would issue an interim order on the matter soon. In March this year, the Delhi High Court directed the removal of videos and content published by a YouTuber against spiritual leader Sadhguru's Isha Foundation from online platforms. While issuing the order, the court emphasised that reputation is an essential aspect of an individual's dignity. It also underscored the need to balance freedom of speech and expression with the right to reputation. (ANI)

Sadhguru seeks court protection against AI-driven misuse of his identity
Sadhguru seeks court protection against AI-driven misuse of his identity

Time of India

time3 days ago

  • Business
  • Time of India

Sadhguru seeks court protection against AI-driven misuse of his identity

Live Events New Delhi [India], May 30 (ANI): Spiritual leader Sadhguru Jaggi Vasudev has approached the Delhi High Court, seeking protection of his personality rights against unauthorised use of his name and image by various websites employing artificial the hearing before the bench of Justice Saurabh Benarjee, it was argued that his identity was being exploited to promote products fraudulently, prompting requests for takedown orders."My name is being exploited to sell products--one such example is the book Garbh Yatra (on pregnancy), which features my image on its cover. People are blindly trusting these offerings because of my reputation, making this a clear case of fraud. These entities are leveraging AI to deceive the public," he counsel representing Google submitted that affected parties must report specific URLs to intermediaries before any action can be a brief hearing, the bench stated that it would issue an interim order on the matter March this year, the Delhi High Court directed the removal of videos and content published by a YouTuber against spiritual leader Sadhguru's Isha Foundation from online issuing the order, the court emphasised that reputation is an essential aspect of an individual's dignity. It also underscored the need to balance freedom of speech and expression with the right to reputation.

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