Latest news with #SalawatiMohdYusoff
The Sun
27-05-2025
- Automotive
- The Sun
PRO-NET Branding Chief honoured at Malaysian CMO awards 2024
PROTON NEW ENERGY TECHNOLOGY SDN BHD (PRO-NET) has earned national recognition as its Chief Branding Officer, Salawati Mohd Yusoff, was named a recipient of the Malaysian CMO Award 2024 by MARKETING Magazine Asia. The award honours marketing professionals who go beyond conventional branding to drive organisational growth, strategic transformation, and long-term impact. Salawati was acknowledged for her instrumental role in steering PRO-NET's branding strategy with a clear and consistent narrative that prioritises authentic engagement and innovation. She described the accolade as a reflection of the collective effort behind PRO-NET's success, emphasising that branding is fundamentally about forging meaningful connections with people rather than superficial symbols. Under her leadership, PRO-NET has transformed how Malaysians perceive the future of mobility through its two core electric vehicle (EV) brands–smart Malaysia and Proton The company's brand evolution has been marked by a consistent voice, customer-first approach, and a focus on trust-building through advanced technologies. smart Malaysia's Rapid Rise in Premium EV Market The smart brand has gained significant traction in the premium EV segment in Malaysia. The smart #1 SUV emerged as one of the top three best-selling electric SUVs priced above RM180,000. Meanwhile, the smart #3 received multiple awards, including Best Compact Premium EV at the 2024 Car of the Year (COTY) awards, Best Electric Luxury Compact All-Wheel Drive Crossover/SUV from the Star Carsifu Editor's Choice Awards, and two major recognitions from the Malaysia Automotive, Robotics and IoT Institute (MARii)–Car of the Year and Crossover of the Year for models priced below RM200,000. On an international level, PRO-NET was recognised by smart Automobile with the Best Overseas Pioneer Partner award. This milestone underscores the company's growing influence in Southeast Asia and its steadfast commitment to excellence in partnership, performance, and regional expansion. Proton 7 Leads Malaysia's EV Charge The Proton 7 has swiftly become a standout success in Malaysia's electric vehicle landscape. Officially launched on 16 December 2024 by the Prime Minister, the 7 has rapidly gained traction with over 1,000 units delivered within the first 75 days. As of today, over 2,700 units have reached customers nationwide. With a 26% share of Malaysia's EV market, the 7 has maintained its position as the country's top-selling electric vehicle for four consecutive months. The vehicle's strong market performance has positioned it as both a commercial success and a symbol of national progress towards sustainable mobility. PRO-NET's Continued Commitment to EV Advancement PRO-NET CEO Zhang Qiang attributed Salawati's award to her exceptional vision and branding leadership, stating that her work has been pivotal in shaping public perception and reception of the company's products. He noted that the award also reflects the collaborative nature of PRO-NET's mission to lead the electric vehicle transition in Malaysia. The recognition at the Malaysian CMO Awards 2024 further cements PRO-NET's standing as a key driver in the country's automotive transformation. With continued innovation and strategic branding, the company is poised to accelerate Malaysia's journey towards a more sustainable automotive future. The Malaysian CMO Award serves as a national platform that celebrates marketers who not only safeguard brand identity but actively contribute to the commercial and strategic growth of their organisations.
Malay Mail
17-05-2025
- Automotive
- Malay Mail
No EV charger? No problem, say Proton subsidiary and users as smarter systems ease urban, rural charging fears
BENTONG, May 17 — For many people considering a switch from a petrol-powered car to an electric vehicle (EV), the biggest deterrent is range anxiety or the fear of running out of power before reaching their destination or finding a charging station. Proton New Energy Technology Sdn Bhd (Pro-Net) chief brand officer Salawati Mohd Yusoff said concerns about travel distance are common among individuals not yet familiar with driving EVs, especially since the technology is still new in the local market. However, she said, today's EVs come with the latest software capable of helping drivers plan their journeys more efficiently, thereby reducing the risk of running out of battery mid-trip. Pro-Net, a fully-owned subsidiary of Proton, was established to spearhead sales and distributorship of smart vehicles in Malaysia. 'For example, our company's Proton 7 comes with technology that can tell you how much power and kilowatts, as well as how far the vehicle can still go – whether it can reach the destination or needs charging. For this model, the WLTP (Worldwide Harmonised Light Vehicles Test Procedure) range is between 345 km and 410 km. 'For instance, if someone wants to travel to Ipoh (Perak), when they enter the destination in the system, it will inform whether the car can make it or not (to the destination). If it can't, it will show how many kilometres short and suggest the nearest charging station along the route. From there, users can plan and charge at an available location,' she said when met by Bernama during The Real eMAS Drive at Tiarasa Escapes here recently, an event organised by Pro-Net. Salawati said using an EV can be likened to using a smartphone, where users need to charge it after a certain period of use to avoid running out of power. She also said although most EV charging stations are concentrated in urban areas like Kuala Lumpur, Selangor, Penang and Johor Bahru, it is not a problem for people living in rural areas to use the vehicle as customers can charge it at home. 'Generally, 80 percent of EV buyers are from urban areas and 20 percent – or maybe slightly less than 20 percent – are from outskirts, but actually, they can still use it in rural areas. It just requires a little bit of understanding about where the charger is and how to reach it. The Proton 7 comes with technology that can tell you how much power and kilowatts, as well as how far the vehicle can still go – whether it can reach the destination or needs charging. — Bernama pic 'There are hundreds of chargers all over Malaysia even on the east coast in Kelantan and Terengganu. Home charging is also possible for those living in landed properties, whether in urban or non-urban areas,' she added, noting that EV maintenance costs are lower compared to internal combustion engine (ICE) cars. EV user Rosmah Idayu Abu Samah, 48, said although she lives in a condominium and, hence, not able to have her own charger at home, she still believes her decision to switch to an EV about a year ago was the right one. 'There's no problem living in a non-landed home and using an EV. For me, I usually charge my car for about 30 minutes at a charging station near my house ... sufficient for me to commute between Damansara and Shah Alam for about four days. It's also more economical than using petrol, costing only about RM30 per charge. 'Another thing is that your driving style affects energy usage too. If you drive more aggressively, it uses more power. For me, EVs are not meant for fast driving but for consistent, steady driving without rushing,' said Rosmah Idayu, who has driven her EV to Desaru, Johor, and Penang without any issue. — Bernama
New Straits Times
08-05-2025
- Automotive
- New Straits Times
Proton to launch second EV model in Q4
KUALA LUMPUR: Proton Holdings Bhd's wholly-owned Proton New Energy Technology (Pro-Net) is set to launch its newest electric vehicle (EV) model called 5 in the fourth quarter of 2025. Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV differs from its first model, the 7, in terms of segment as the former EV is a compact sport utility vehicle (C-SUV), while the 5 falls under the B-segment hatchback category. "Thus, in terms of size, the 5 is much more compact than the We will be offering five different colour options for this model. "In terms of pricing, we cannot reveal it just yet, but our models are generally priced above RM100,000. We hope to position the price of the newest EV slightly better and more affordable," she told Bernama at the Malaysia Autoshow 2025 on Thursday. The 5 will be available in two variants - the Prime model with a range of 345 kilometres (km), and the Premium variant, offering a range of up to 410km. Pro-Net is confident that the latest EV will be well received in the market, given the encouraging response to its first EV model, as Malaysians have shown growing interest and openness towards switching to EVs. To date, a total of 2,700 units of 7 have been sold since its initial launch in December last year, Salawati said.
The Star
08-05-2025
- Automotive
- The Star
Proton to launch e.MAS 5 EV in Q4 2025 with five colour options
SERDANG: Proton Holdings Bhd's wholly owned subsidiary, Proton New Energy Technology Sdn Bhd (Pro-Net), is set to launch its newest electric vehicle (EV) model, the 5, in the fourth quarter of 2025. Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV is in a different segment than its first model, the 7. The 7 is a compact sport utility vehicle (C-SUV), while the 5 falls under the B-segment hatchback category. "In terms of size, the 5 is much more compact than the and we will be offering five different colour options for this model. "In terms of pricing, we cannot reveal it just yet, but our models are generally priced above RM100,000. "We hope to position the price of the newest EV slightly better and more affordable," she told Bernama at the Malaysia Autoshow 2025 here on Thursday (May 8). Salawati added that the will be available in two variants - the Prime model, with a range of 345km, and the Premium variant, offering a range of up to 410km. She said the company is confident that its latest EV will be well-received, given the encouraging response to the 7 as Malaysians have shown growing interest and openness towards switching to EVs. To date, a total of 2,700 units of the 7 have been sold since its launch in December 2024, she said. Held for the third consecutive year, MAS 2025 featured 200 exhibitors and more than 500 vehicles. – Bernama
