Latest news with #ScentAir
Indian Express
31-07-2025
- Business
- Indian Express
Bengaluru's Kempegowda International Airport introduces signature fragrance to enhance passenger experience
In an effort to enhance the sensory experience of travellers, Kempegowda International Airport (KIA) in Bengaluru has introduced a signature fragrance called Dancing Bamboo at Terminal 2. The scent, developed in collaboration with fragrance design firm Aéromé, is part of the airport's broader strategy to create a more calming and emotionally engaging atmosphere for passengers. Officials at Bangalore International Airport Limited (BIAL) said the fragrance will be subtly diffused at key touch points across the terminal, including check-in and arrival zones. The aim is to ease travel-related stress and create a sense of comfort and familiarity for passengers navigating the busy terminal. 'As airports evolve into spaces that are more than just transit hubs, integrating sensory design helps create a memorable experience,' said Shalini Rao, Chief Marketing Officer, BIAL. The fragrance initiative follows other passenger-focused design elements at Terminal 2, including large green spaces and art installations. BIAL officials said the fragrance is intended to complement these visual and spatial experiences by engaging another sense — smell — and making the terminal feel more welcoming and reflective. The introduction of an olfactory signature is a first for the airport and is part of a global trend in which major airports are turning to sensory branding to influence mood and passenger perception. Many airports globally, particularly in Asia, Europe, and the United States, use scent marketing to enhance passenger experiences. Companies like Air Aroma and ScentAir work with airports to create custom fragrances that align with the airport's identity, aiming to reduce stress and create positive memories. For example, Singapore Changi Airport introduced its fragrance in 2016 called Changi Scent, which draws inspiration from Changi's lush gardens and Singapore's national flower, the orchid. It features notes of orchid, geranium, mint, citrus, and Asian spices. The scent is dispensed at departure hall doors and other key areas to evoke a soothing and refreshing atmosphere amid the airport's hustle and bustle. Reed diffusers and candles of Changi Scent are also available for purchase. In the United States, San Luis Obispo County Regional Airport opened its new six-gate terminal with a spa-like fragrance in ticketing areas and baggage claim to convey a fresh, clean, and relaxing atmosphere. Similarly, Tampa International Airport in Florida has used ScentAir's Bamboo Tea fragrance, which includes notes of green bergamot, jasmine, neroli, musk, and tree moss. The scent is designed to reflect the Tampa Bay region and is dispensed in several areas to create a fresh and calming environment for passengers.
Yahoo
03-06-2025
- Business
- Yahoo
SCENTAIR® Expands Infused Reeds Line With 40 Signature Pro-Quality Fragrances
CHARLOTTE, N.C., June 3, 2025 /PRNewswire/ -- ScentAir®, known for delivering professional-quality fragrance experiences in businesses and homes, is excited to announce a major expansion of its Infused Reeds line. What began with 18 customer-favorite scents now grows to an impressive 40 fragrances, giving ScentAir fans even more ways to fill their space with long-lasting, effortless scent. The infused reeds offer a flame-free, plug-free, spill-proof alternative for home fragrance lovers who want powerful scent without the maintenance. This expanded lineup includes a wider range of fragrance families, from fresh and floral to warm and woodsy, so there's something to match every room, season, and mood. "The infused reed format is such a universal, simple fragrance solution. They can be used in any location because it does not need a power source, making it a popular choice for home consumers, RV owners, and apartment dwellers," said Evin Ellis, Director of Global Marketing and e-Commerce at ScentAir. "By expanding our line of Infused Reeds, we're bringing more professional quality fragrance options to more consumers who crave convenience without compromising fragrance quality." All of ScentAir's e-commerce products, including the new Infused Reeds, are proudly made in the USA, ensuring consistent quality and craftsmanship in every package. The updated collection features the same pro-quality fragrance formulas customers know and love, now in a sleek, no-fuss format that works beautifully in any space. Just open, set, and enjoy, no flames, no plugs, no problem. The expanded Infused Reeds line is available now at ScentAir: Trusted by Brands, Loved by Families About ScentAir: ScentAir Technologies, LLC., privately held and founded in 1994, provides best-in-class ambient scent marketing solutions to many of the world's most recognized brands. As the global leader in olfactory marketing, the Company creates memorable impressions for both small businesses and global enterprises, elevating their customer experience through the power of scent. Based in Charlotte, NC, USA, and corporate offices in the United Kingdom, France, Netherlands, China, Hong Kong, Japan and Australia. The Company's 525+ global team members service customers in 119 countries through its dedicated global supply chain and manufacturing operations in North America, Europe, and Asia. ScentAir is committed to the creation of customized scent strategies that boost clients' brand sentiments, customer loyalty, and sales. To learn more, go to View original content to download multimedia: SOURCE ScentAir Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
