Latest news with #Scentbird
Associated Press
2 days ago
- Entertainment
- Associated Press
Scentbird Partners with Broadway's The Picture of Dorian Gray to Launch First-of-Its-Kind Fragrance Capsule Collection Inspired by the Iconic Tale
NEW YORK, June 9, 2025 /PRNewswire/ -- Scentbird, the premier fragrance subscription service, is excited to announce its partnership with the highly acclaimed Broadway adaptation of The Picture of Dorian Gray, starring award-winning actress Sarah Snook. The Scentbird x The Picture of Dorian Gray Capsule Collection offers a careful curation of fragrances that bring Oscar Wilde's timeless tale to life through modern scent. Each scent is a portal to transformation, indulgence, and the intoxicating allure of reinvention, paralleling the narrative arc of the play. The result is an immersive olfactory experience that captures the mood, aesthetic, and emotional duality of the production — from decadent sensuality to brooding introspection The partnership reflects a modern and experiential approach from two industries rooted in heritage and tradition. As The Picture of Dorian Gray steps boldly onto the Broadway stage with a lavish and luxurious vision, Scentbird brings its forward-thinking, digital-first energy to the world of prestige fragrance—redefining how culture is experienced through scent. 'Our partnership with The Picture of Dorian Gray is an ode to transformation, indulgence, and duality — all themes at the core of both fragrance and theatre,' said Bettina O'Neill, EVP Business Development & Merchandising, Scentbird. 'This collaboration reflects Scentbird's ongoing commitment to pushing boundaries across art and culture while inviting our community to experience fragrance in entirely new ways.' The Scentbird x The Picture of Dorian Gray Capsule Collection is available to explore now through June 29 exclusively on The curated collection features a luxurious lineup of designers and indie fragrance houses including: To celebrate the partnership, Scentbird is rolling out a series of activations including a social media campaign featuring Broadway fan-favorite creators, including: Fans can also participate in a social giveaway, co-hosted with Rebeka Getty and the official Dorian Gray Instagram account, for a chance to win three fragrances from the Scentbird x The Picture of Dorian Gray Capsule Collection, three Scentbird fragrance cases, and two tickets to see The Picture of Dorian Gray live on Broadway. To explore the capsule collection, visit: About Scentbird Scentbird is the leading fragrance subscription service with over 1 million subscribers, offering customers access to over 900 premium perfumes and colognes from the world's top fragrance houses. With its flexible monthly subscription model, Scentbird allows users to discover new scents at an affordable price, providing them with the opportunity to explore high-end fragrances and find their perfect match. View original content to download multimedia: SOURCE Scentbird
Yahoo
5 days ago
- Business
- Yahoo
Free Yourself Launches on Scentbird with Scents That Invite Reflection, Ritual, and Renewal
BENNINGTON, Vt., June 6, 2025 /PRNewswire/ -- Multi-award-winning fragrance house Free Yourself debuts today on Scentbird, the leading online fragrance discovery platform. Known for its clean, emotion-driven scents, Free Yourself designs rituals that blend Positive Psychology with artisanal perfumery, inviting presence, possibility, and personal liberation. "We're thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth. We're excited for our community to experience this transformative approach to scent," said Bettina O'Neill, EVP Business Development & Merchandising at Scentbird. "At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the soul of perfumery," said Free Yourself co-founder Jeff Miller. Scentbird members can now explore deluxe samples of all four scents in the brand's signature Elements Collection: Air, Eau, Feu, and Terre. Each fragrance is inspired by a classical element and its corresponding emotional energy. AIR(Clarity | Awakening | Perspective)Invites you to Free Yourself from: Overthinking, Self-doubt, Perfection Pressure, WorryKey notes: Grapefruit, Ginger, Vetiver, Solar Notes, Amber EAU (Water)(Calm | Emotional Flow | Softness)Invites you to Free Yourself from: Grief, Apprehension, Holding Back, Inner ClutterKey notes: Grapefruit, Petitgrain, Blackcurrant, Gardenia, Aquatic Notes FEU (Fire)(Passion | Creativity | Activation)Invites you to Free Yourself from: Procrastination, Burnout, Playing Small, Creative BlocksKey notes: Cinnamon, Neroli, Cedarwood Atlas, Leather, Vanilla TERRE (Earth) (Grounding | Mindfulness | Strength)Invites you to Free Yourself from: Stress, Distraction, Disconnection, NoiseKey notes: Saffron, Davana, Ylang Ylang, Woody Amber, Opoponax "We're thrilled to bring Free Yourself to the Scentbird community," added co-founder Todd Thurman. "Each fragrance is more than a scent – it's a space to pause, reconnect, and reflect on what you're ready to release." About Free YourselfFounded by Jeff Miller and Todd Thurman, Free Yourself is a fragrance-first wellness brand rooted in reflection, ritual, and the science of flourishing. Each eau de parfum includes a 300-word Wordblock – a reflective tool tucked inside every box. Playful, cheeky, sometimes serious, and always yours to use (or not), the Wordblock invites mindful awareness without prescription. Every scent is a story. Every box is a ritual. Learn more at and follow @freeyourselfandflourish on Instagram and TikTok. About ScentbirdScentbird is the leading fragrance discovery subscription, offering access to over 600 designer and niche scents through a flexible, personalized monthly plan. For more information, visit or follow @scentbird across platforms. Media Contact:Aimee Majoros6462218149396289@ View original content to download multimedia: SOURCE Free Yourself Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
